Align Industrial Design goals and work with the strategic objectives of the organization and push the envelope of innovative thinking for the business. Develop and promote a corporate design philosophy and environment of excellence for designers and design work. Sketch, visualize and communicate new product concepts. Engage Industrial Design, user experience and design thinking as critical contributors in the development of a corporate strategic plan. Provide creative direction across design verticals, present design concepts and trends towards new product development and seek feedback. Coordinate activities for collaborative thinking and brainstorming between designers and engineers to incubate new concept approach. Mentor, develop and inspire design staff.

Define strategic brand positioning in accordance with Chief Executive nurturing present brand portfolio and setting a road map for future product line.Manage ideas and drive solution strategySetting operational targets and process for the Design practiceTracking the industry trendsTo develop direction for all creative solutions for the Practice including – product style, engineering development, prototyping, product branding and graphics, user interface and packagingTo lead interdepartmental creative brainstorming sessions and program development providing direction for subsequent stages of design development Assign responsibilities for each project team members, monitor & review progressOversee design research process (context/user/business/market/technology /other categories) and channelize insights to derive probable solution strategies Setting goals for performance management for levels below and nurturing the teamPresently working on following projects... Dialysis machine Dialysis Kit Dialysis Chair Packaging (Containers and bottles) Dock-able sanitizer manual dispenser Medical Clipper Automated foam hand wash dispenser Branding and Packaging design Dental Chair

Define strategic brand positioning in accordance with Chief Executive nurturing present brand portfolio and setting a road map for future product line.

Align Industrial Design goals and work with the strategic objectives of the organization and push the envelope of innovative thinking for the business. Develop and promote a corporate design philosophy and environment of excellence for designers and design work. Sketch, visualize and communicate new product concepts. Engage Industrial Design, user experience and design thinking as critical contributors in the development of a corporate strategic plan. Provide creative direction across design verticals, present design concepts and trends towards new product development and seek feedback. Coordinate activities for collaborative thinking and brainstorming between designers and engineers to incubate new concept approach. Mentor, develop and inspire design staff.

Implementing the assignments for the design function and working with the Practice Head in drawing out the strategy. Translating the brief for design and visualization, setting time-lines for the project team, formulating design research guidelines as per the project scope. Defining project deliverable, providing direction at every level of the design process, managing ideas and driving solution strategy. Develop direction for all product styles, user interface, packaging, engineering development, prototyping, product branding and graphics. Project Scoping, proposal development in tandem with the business development team. Profitability and efficiency of resources, team management

Contributing towards solution strategy and shoulder the responsibility for setting benchmarks and monitor deliverable across multiple projects. Key roles was to guide and delegate task across a team of designers and engineers, managing ideas and solutions as per the design brief. Coordinating with clients to seek approvals and understanding design expectations. Setting goals and performance measures for team and organizing learning and sharing sessions at regular intervals to improve quality and set new standards.