Managing Pakistan Operations. With over 80 resources working for International clients in UK, USA and MENA Regions.

• Developing market distribution channels relating to FMCG and other product categories• Conducting research projects for various companies to study markets & suggest improvement in the distribution

• Responsible for streamlining sales operations and management across Pakistan • Developed a Sales Operation manual for standardizing sales operation & management • Effectively improved market distribution, sales operation, credit efficiency (keeping the red-expense at less than equal to 1% and damages below 0.25% of NSV-Net Sales Value)• Managed the team of 16 members and 85 distributors effectively (thereby achieving 1400 tons monthly sales)• Maintained transparency in operations and communication• Managed the execution of Annual Work Plan

• Responsible for development in the motor cycle oil (achieved the strategic threshold level in the motor cycle oil segment by enrolling, developing and branding 1200 bike points) • Liaised with the Castrol Flag ship outlets enabling the Activ brand to grow by 68% 2011 (with the Pakistan bike point channel having 20% volume & $1.0M value share and most talked about story in the Castrol-Asia/Pacific Region)

• Responsible for implementing the New Distribution Model and simplifying the distribution process in Walls (bringing in savings of 100 m) • Handled roll out of project to attain preferred supplier status with trade• Improved quality product delivery by streamlining operational plan for temperature monitoring of cold stores and secondary vans • Designed and developed Training Courses for company sales staff and distributor sales force • Re-introduced the concept of Merchandising and Visibility in Walls using 3P resource to uplift product image at the point of purchase• Responsible for coordination with cold chain and inducted 21000 fixed cabinets and 1600 mobile cabinets (trikes) through branches • Helped in creating 17500 new POPs • Developed and improved delivery process by inducting 120 new secondary vehicles to service the newly created outlets (with volume and value growth of 12% and 30% respectively)

• Responsible for increasing the sales and distribution of consumer and pharmaceutical products of ICI, Pfizer, Sterling Winthrop and Morinaga (baby powder milk)• Helped in bringing about the desired results in market penetration in Retail and stock depth in wholesale channel

• Responsible for retail audit study to monitor the Brand shares and Market size on monthly basis• conducted for Gillette, Reckitt Benckiser, Nestle, Wood Words, Rafhan Food Products & Qarshi Products • Responsible for conducting Ad-hoc research studies for multinational and national companies on products ranging from consumer to industrial