• Growing multiple local social media accounts (Instagram & Facebook) for international fast fashion, luxury fashion and timepieces brands under the distributorship of the organisation• Strategising and curating monthly social media content plans for brands’ social platforms (Instagram, Facebook); visual assets and copywriting• Advising, strategising with Marketing/Brand team on best social media practices for activations, campaigns, etc.• Engaging with the online community, i.e.: customer service• Tracking and logging brands’ social media expenditures for reporting• Proactively monitoring, measuring, and optimising social media strategies based on analytics for improved engagement• Managing assets from the brands global asset bank for content plans• Identifying and fostering long-term relationships with key industry influencers• Strategising, and managing execution of influencer marketing campaigns• Proofreading, editing the copywriting for marketing collaterals• Art directing and creating original content for monthly content plans• Working closely with Marketing, Creative, Merchandising, E-commerce, external third-party digital marketing agencies to fulfill objectives

A passion project turned part time job, I’ve always wanted to dabble in brand identity and its creation. Here, I work with clientsto create brand identities and collaterals both digital and print, and social media/marketing collaterals.

SMOOTCH is a natural skincare line I co-founded.• Planned and executed marketing calendar• Planned and executed social media content calendar• Planned and executed influencer marketing strategies• Crafted and published the Brand Book• Designed marketing collaterals; digital & physical• Directed content art direction• Liason with distributors• Fostered community management on social media

• Researched and analyzed the organisations’ clientele, it target market and its industry to sync with its Brand Book• Designed the organisations brand identity, tone of voice to form part of its Brand Book• Conceptualised and executed social media marketing strategies• Refined influencer marketing plan, fostered relationships with influencers• Created marketing collaterals; digital & physical• Organised editorial shoots for social media content & marketing collaterals• Managed Instagram account, engaging with the community• Refined influencer marketing plan, fostered relationships with influencers• Formed weekly Instagram statistics reports• Participated in Customer Styling/Service appointments in Showroom for market research purposes

• Conceptualised and executed social media marketing & marketing strategies• Coordinated photoshoots for catalogue and editorial• Created marketing collaterals; digital & physical• Liason with influencers or third parties for social media marketing and public relations• Executed press releases for events, aided in coordination of events• Website management on Wordpress and Magento backends• Developed brand identity as part of organisations rebranding • Supported in fashion buying• Fulfilled online orders, logistics, customer service relations