Co-founder and Director/CEO of Metaphase Global FZC LLC, a strategic business consultancy enterprise, offering in full scale consulting services across various verticals such as business growth and global expansions, retailing and distribution, marketing and communications, digital assets and netverse presence, operational excellence, finance and administration, human resources and legal, amongst others.Key focus on formation of companies in the UAE and in the Kingdom of Saudi Arabia as market entry products. ancillary portfolio also includes digital marketing, brand and marketing strategy development, web and app development and other operational requirements once a company has been setup, including talent search and placement.

Shareholder and Director at Uptima Travel & Tourism LLC, a member company of Acorn Tourism Group. Responsible for driving the revenue ambitions and market share aspirations of the entity, with the full 360-degree responsibility of the operations, service excellence and procedural compliance.

Shareholder & Director of MetaVISA Immigration Consultants, Dubai, UAE. The company specializes in the visa portfolio, from visitor visas, student visas, employment visas to permanent residency, business visas, Golden Visa Programme of the UAE and citizenship by investment as key products.Responsible for business excellence and marketing tools.

Spearheaded the overseas outreach of the organization from due diligence, blueprint, feasibility study and final on-ground execution in Dubai, UAE. Presently at the helm of the international business expansion portfolio, based in Dubai, building a global enterprise.

Helm of the Consumer Business vertical, overlooking a factory operation of 400+, functions of supply chain, production, quality assurance, warehouse, transport, payroll, sales, marketing & recoveries teams reporting. Increased revenues with double-digit growth YoY. Played a pivotal role in building the business to reach the 6Bn LKR historical landmark in annual sales turnovers. Acted on behalf of the CEO on delegated authority.

Revamped the entire product portfolio, design landscape & total outfit of the product facet, with a robust revenue plan that enabled doubling of sales volumes and expansion of distributor network to 120 from a mere 23.

Spearheaded the strategic business process transformation of the organization, aligning all departments, functions and verticals to support the sales and business development efforts to position the organization, its brands and its product offering to fit to and appeal to the target segments selected, and actively lead from the front in delivering the results.

Successfully lead the most strategically important sales territory of the organization, with the highest revenue contribution to the sales pie. Provided leadership to 45+ talented young sales professionals reporting in the extensive team, with bottler-owned direct distribution depots and appointed distributors, to collectively achieve landmark milestones in sales, penetration, revenues and market positioning by securing market leadership in the geography.Employed attached to the bottling partner - Varun Beverages Lanka (Private) Limited

Lead the regional sales team with distributors to reach record-breaking sales, customer acquisition milestones and profit-center targets. Achieved highest customer acquisitions and prepaid distribution during the time of leading the business unit.

As a member of the LAUNCH PROJECT TEAM, played a vital role in the following areas under the umbrella of Sales & Marketing in getting the platform set for the commercial launch of services in Sri Lanka for Bharti Airtel Limited. 1. Distributor screening & selection 2. Finalizing the channel margin structure 3. Finalizing the tariff structure 4. Mapping trade and consumer pain-points 5. Defining distributor area demarcations 6. Defining segmented product approach 7. Finalizing brand activation campaigns 8. Setting up of initial roaming networks 9. Drive on retail VAS (Value Added Services) 10. Planning on Usage & Retention drives On top of the above engagements, my routine work schedule included functions such as; 1. Defining the processes and workflows 2. Providing business inputs to IBM to design application software 3. Act as the interface on behalf of the company to all distributors 4. Represent the Sales & Mktg. Dept. to other depts., in meetings 5. Develop and deliver presentations to top brass of the company 6. Accompany delegates from mother company in field visits 7. Making regular field visits and report findings 8. Designing and secure dispatch of sales reports/dashboards 9. Uniforming templates used across the country 10. Upgrading of tracking mechanisms used as dynamics change

As a project team member of launching the CDMA telephone network in the country, I was entrusted to carry out the following; 1. Screen & select the distributors for seven (7) districts in the country 2. Define regional objectives to fit into the corporate jigsaw 3. Define distributor subsidy strategy 4. Assist in setting up the back-end helpline system for distributors 5. Select & hire staff on distributor payroll for sales & non sales roles 6. Conduct classroom and field training programmes for staff 7. Design the national training module for sales & other staff 8. Undertake extensive travelling to visit & rectify remote operations 9. Define future growth plans 10. Development of 'hub-and-spoke' model to operate in remote areas On top of above, the indispensable responsibility of delivering the numbers in terms of new customer additions to the national subscriber base, maintaining channel partner profitability through sheer cost optimization etc. were duly served.

As a front-line sales person, I was to acquire new business accounts in SME (Small & Medium Enterprises) and to foster & manage the already acquired accounts on a sustainable basis. Primary duties included the following; 1. Prospect & acquire new business accounts 2. Foster & manage existing accounts 3. Cross-selling by including peripheral products in the contract 4. Up-selling by upgrading the customer solution 5. Renew ties for expiring contracts to keep the revenue momentum secured 6. Plan and carry out customer engagement activities as a retention drive 7. Carry out closed group evenings / forums to bring customers of similar interests to one platform 8. Act as the single point of contact for all business accounts acquired 9. Design new products by combining existing solutions 10. Continuously update and follow up on new prospects

As a front-line sales person I was out in the field, prospecting new customers, converting them into business, and doing the necessary follow ups to ensure that over the time, a sustainable customer base is built.