Na'Denna Colbert Email & Phone Number

Arlington, Virginia, United States

Silver Spring, Maryland

» Develop and maintain membership and database system strategies and standards to achieve departmental /and organizational goals.» Provide technical guidance to the AMS system in terms of programming, analysis, solution techniques, and approaches.» Coordinate the activities related to troubleshooting, end-user support, and customer and vendor relations.» Manage all recruitment and retention efforts including but not limited to: invoicing, committee management, membership communications and more.

Washington D.C. Metro Area

Offering membership and business development resources and support for clients in the nonprofit and association sector. Address client needs from member program development, recruitment and retention strategies, strategic planning and database managementClient List:» Urban Libraries Council » Girl Up - Campaign of the United Nations Foundation » National Abortion Federation

Washington D.C. Metro Area

» Manage a portfolio of relationships with corporate partners, (i.e. Kellogg, Disney, Oath) major. donors, celebrity champions, and supporters» Build strong partnerships with leading Fortune 500 companies, community-based organizations, government agencies, and educational partners to deliver programs and train more than 200,000 girl leaders» Work closely with the advisory council, co-executive directors, and major contributors to revamp collateral marketing pieces including mission, goals, programs, and proposals to increase funding resources» Draft partnership reports based on partnership deliverables and timelines» Assist campaign event staff in planning and facilitating small and medium-sized fundraising and cultivation events

Washington D.C. Metro Area

Lead all member relations’ efforts, including strategizing, planning, and implementing activities and services that provide value to members and promote new member acquisition and retention growth. Develop initiatives to increase engagement with and between members. Coordinated the collection and analyses of data, dealing with current membership trends, projected demographic changes, membership value study, and satisfaction surveys. » Direct and monitor all facets of annual $1.5 million membership budget » Plan and direct all aspects of an organization's customer service policies, objectives, and initiatives. » Act as primary point of contact for all member inquires » Principle lead in developing new membership dues structure and tiered pricing based on member benefits» Supervised the project manager in the development and implantation of Salesforce (CRM system) » Maintain an average of 90-92% retention rate and achieved 87% new member acquisition rate » Introduced new reconciliation systems with the Finance Department » Guide the implementation of a marketing strategy for both current and prospective members

Alexandria, Va

Manage all programs related to the retention and recruitment of members, and develop and implement direct member communications and marketing strategies. Supervise the maintenance and execution of a comprehensive member database and oversee all member support functions including: accounting/finance, technical assistance, event registration and corporate sponsorship. » Maintained an average 84-86% retention rate and a 57% new member acquisition rate» Executed successful corporate data scrub procedure of a 20,000 record database » Negotiated and secured national corporate affinity program sponsors

Reston, Va

Developed and executed new marketing strategies enhancing overall organization awareness and managed extensive database of over 50,000 member and student accounts. Implemented new recruitment and retention efforts that maximized the membership experience. » Increased student NAHS membership by 8% » Established and maintained a base retention rate of 89% or higher » Developed and maintained corporate partnership alliances » Coordinated implementation of member data conversion to new database management system

Greater Chicago Area

Managed daily operations for call center team that handled pre and post field trip procedures; created and facilitated training sessions for corporate partners and redesigned evaluation strategies and reporting system.» Efforts led to 30% increase of national corporate sponsor participation» Facilitated capacity building based training to members and relevant stakeholders» Exceeded goal securing 30,000 total field trips during tenure» Implemented competitive analysis processes and applied data driven decision making

Ms, Integrated Marketing & Communications

Obtained certificate in Nonprofit Management

Ba, Journalism

Activities and Societies: The VISION Volunteer Center (VISION) PRSSA