Founder And Director
CurrentNamed within Toronto's top 3 PR firms by SEMRush in 2024, our online reputation management firm integrates long-form storytelling into client SEO, public relations and reputation campaigns. We’ve worked with Fortune 500 companies and everyday people to fix reputations, boost revenue potential and increase conversions. From working with the likes of iTutorGroup, China's leading education company to global entertainment brands and Presidential candidates in Latin-America and West Africa, to US government officials, entities and office holders, we believe public relations with a publishing-based approach has the ability to shift perspectives and change outcomes. Our campaigns have involved working with global talent, generating earned media for the likes of Arnold Schwarzenegger in partnership with World of Tanks and 90s legends like Mica Paris, Penny Ford and Fatman Scoop on MN2S Spotlight. • Filed articles of incorporation, managed corporate finances, accounting and contracting. • Managed, led and optimized the entire sales process, closing sales in Canada, the US, UK and Australia in both B2B and B2C sectors acquiring on average 36 new clients per calendar year. • Built an inbound organic lead generation system through the creation of over 100 video assets. • Managed and trained freelance writers in Halifax, New Brunswick and Montreal, providing training on search engine optimization and reputation writing. • Provided online reputation management services and consulted one of China’s leading education companies, iTutorGroup, boosting overall Glassdoor employee reviews by 1.5+ stars.• Worked with international publishers in key client markets in North America, Europe and Southeast Asia, acquiring clients features in Yahoo News, Yahoo Finance, the Associated Press, MarketWatch, London Post UK and the Ritz Herald.