- Leading the JBP process with our top customers to ensure sustainable growth & alignment with our top partners with key winning strategies.- Defining business and channel strategy and lead on achieving ambitious growth targets- Identifying channel/customer/product growth drivers and opportunities, developed tactics .and lead on its execution with pre-defined KPIs leading to growing the category at key customers- Developing eCom channel contracts strategy and lead on the negotiation of partners annual contracts, successfully re-allocated contracts spent on performance driving activities resulting in major uplift in sales and trade spent.- Building powerful relationships with customers cross functionally and worked on achieving unprecedented category growth as well as achievement of targets & fundamentals.- Ensuring market leading position on all platforms in terms of visibility and sorting and update of all online assets on customer’s platforms.

- Developed & lead my team into strengthening the channel, tackling current barriers to further develop & capture opportunities in the growing channel.- Managed contract negotiations to ensure stronger profitability & growth while optimizing trade spend moving forward.- Building long-term model of cooperation & relationships, seeking for new growth sources and cooperation based on Joint Business Plan methodology for chosen customers in order to deliver the targets & have a strong picture of success in the showcasing channel.

- Managing & overlooking full distributor process to ensure achievement of goals across 5 governates. - Forecasting annual, quarterly and monthly sales targets for Upper Egypt.- Developing specific plans to ensure growth both long and short-term across all channels and sales teams. - Managing Distributor P&L & monthly budget spending.- Facilitating across distributor to ensure Nestlé compliance across all functions.

- Developing and executing annual operating plans and marketing plans that deliver financial objectives and are aligned with brand strategies.- Launched successful NPD’s with a fully-fledged campaign winning 4 Gold Mena Awards.- Collaborating cross functionally with the Category Management and wider marketing team.- Working closely with the sales team to create and implement a local marketing strategy.- Coordinating with CCSD on development and implementation of activities in-field

- Launched a chilled fleet with new RTM for the confectionary business starting Feb 2018 & doubling the volume in H1.- Overseeing full retail operation across Cairo East.- Increasing business opportunity through various route to market, while expanding the current base. - Setting targets & KPI’s across 11 teams & 61 trucks while ensuring compliance. - Strategizing FY/monthly trade spend plan to secure sales & ensure required uplifts. - Facilitating across distributor to ensure Nestlé compliance across all functions.

- Driving Nescafé’s portfolio volume across channels/customer to ensure target achievement with D&SP. -Coordinating the flow of category information & expertise between sales and marketing, ensuring that all Category & Channel strategies are supported at the trade level on an ongoing basis.-Developing hard and soft POSM for generic and local activities, including evaluation of its effectiveness at point of purchase to measure the market impact.-Tracking, monitoring, Competitor activities on a Channel level, providing insights/plans to drive competitive advantage. -Planning and executing the category's Integrated Commercial Plan for the year to follow.-Analyzing shopper behavior across channels and building plans accordingly.-Developing trade plans for NPD’s (Volume Buildup and trade support) across

- Managing the full merchandising team across traditional and modern trade, leading the united merchandising project across all Nestlé categories with all the budgeting- Responsible for the dry goods range visibility at point of purchase, including POP materials development & execution using shopper insights by sub channel.-Analyzing assortment and range effectiveness in different channels and preparing category specific planograms based on Shopper insight.- Facilitated all corporate activity & events across Modern Trade, with a consolidated promotional plan across top customers by brand.

- Facilitate team building training including indoor and outdoor activities.- Work with a dynamic team to deliver the training goals.

Brand Manager: White Cheese Category - Greenland Group for Food Industries, Egypt. November 2014, to present.Greenland Group for Food Industries was founded in Egypt in 1995 and was acquired by the Americana Group in 2005 in its ongoing efforts to become the regional benchmark of the food industry. Greenland leveraged the reach and strength of Americana to become a market leader in the field of Dairy and Juice production within Egypt, GCC and Levant.- Managed and Handled Creative agency briefing and selection. - Assisted in developing promotional strategies for brand awareness and profitability.- Managed cross-functional teams to execute projects within assigned timelines and budgets.- Monitored marketing expenditures and ensured compliance to all budgetaryguidelines. (Local/export marketing expenses.)- Supported Marketing Manager to introduce new product developmentsinto the market. - Coordinated with field employees for all pre event details and analyzed post eventRequirements for future forecasts.- Analyzed competitor performance and market trends to provide recommendations for brand development. - Assisted in re-launching Greenland cheese, being one of the largest white cheeseCampaigns in Egypt.- Collaborate with market research team to identify consumer trends and needs.

Assistant Brand Manager:Cheese Category - Greenland Group for Food Industries, Egypt. June 2012, to present.Greenland Group for Food Industries was founded in Egypt in 1995 and was acquired by the Americana Group in 2005 in its ongoing efforts to become the regional benchmark of the food industry. Greenland leveraged the reach and strength of Americana to become a market leader in the field of Dairy and Juice production within Egypt, GCC and Levant.- Managed and Handled Creative agency briefing and selection. - Assisted in developing promotional strategies for brand awareness and profitability.- Managed cross-functional teams to execute projects within assigned timelines and budgets.- Monitored marketing expenditures and ensured compliance to all budgetaryguidelines. (Local/export marketing expenses.)- Supported Marketing Manager to introduce new product developmentsinto the market. - Coordinated with field employees for all pre event details and analyzed post eventRequirements for future forecasts.- Analyzed competitor performance and market trends to provide recommendations for brand development. - Assisted in re-launching Greenland cheese, being one of the largest white cheeseCampaigns in Egypt.- Collaborate with market research team to identify consumer trends and needs.

Solaris Innovative Solutions- Developed a product catalogue & presentation for promoting products among clients.- Conducted Sales visits among various clients to market products.

- Analyzed all channels available to position Birell as the Manly, Action oriented brand, in their Tv campaign during their ‘Istargel’ Campaign.- Enriched my understanding of media planning. Media competitive analysis / excel / media planning

- Corresponded with coaches from different entities internationally to develop a fully functioning team to train and develop the skills of young kids aged from 10 to 17 during summer camps in Egypt.- Coordinated all hospitality/logistic arrangements for different teams averaging of 20 international coaches from their arrival to their departure. - Represented Wadi Sports Camp in Kanakuk Camp – Missouri, US. And developed ideas for enhancing camp’s activities in Egypt.- Coached Volleyball, Initiated plans & drills to have the kids developed and motivated each day, within two sessions a day for the week.