Amaryllis is a Sarhan Group enterprise focused on investments in the healthcare sector. Amaryllis bought 30% of the famous Neosino brand (www.neosino.at) in Austria

RealCAPITA BSC (c)Director-Investor RelationsKey Responsibilities• Business Strategy - Build and execute on the investor relations strategy for Bahrain and GCC.• Play a leadership role in working with other business heads to develop the company’s strategy.• Directing strategy, activities, and appropriate utilization of the team for each prospect opportunity.• Customer growth – Achieve customer growth and market share targets.• Provide direction to the sales team to increase customer acquisition.• Build new alternate channels to increase new customer acquisition.• Oversee and coordinate all customer focused efforts, including: development of customer databases, the analysis of those databases and the use of that customer intelligence for better direct marketing programs, to get better resources allocation and better customer service.• Business P&L Management – Achieve revenue, expenses, cost reduction targets for the business.• Portfolio Management – lead the portfolio team to develop analytics tool to help optimize the portfolio dynamics; that is higher sales achievements with better risk management, enhance customer services eventually customer loyalty.• Drive Efficiency – Enhance sales channels productivity & efficiency by providing strategic and directional support.• Enhance sales managers, engaged in meeting prospective clients and strategic partners, finalizing investment deals between the company and new investors.Drive re-engineering task forces to rationalize expenses and reduce costs.

Head of Acquiring.Head of sales and marketing in cards centre

I was given the task of introducing/ issuing credit card in NBB.I have implemented a full plan to introduce the credit card in the following areas.Credit card plastic design.Credit card statement design.Credit card pin mailer, customer letter.etc.Credit card procedure and parameter that suits the banks image and culture.I was given the task of implementing the steps of the following.Collection (I have done a full write up with regard to the number of days due and the handled of cases by staff.Charge back that includes both the merchant and the credit card holder.I was given the task of implementing the conversion of the old debit card to credit card.I was given the task of implementing the task of converting all merchants for the same.I have drawn a new organization chart to reorganize the section from debit card operations to credit card operations.I was also involved in the Actual terms and conditions of the agreement between the system supplier and NBB.I lead the marketing team to launch of the credit card in 1998.I was then given the task of the acquiring business to implement all the changes on the new system

Responsible for implementing the plan of increasing the Travelers cheques (TC) sales.Responsible for increasing the number of clients of credit card base in the third party processing banks.Responsible for credit risk management to insure both the TC and Plastics with full knowledge about money laundering.In charge of 120; Kuwait and UAE) Banks and Exchange Houses in the Gulf area from the TC side and third party processing Banks.I was the employee of the Year in 1995 and was given a certificate for the best achievement in both the TC and third party processing client. I have introduced more than 20 big corporate clients in the corporate sector for AFS. Coordinated the job with well-known companies with regard to artwork and design of selecting and approving the annual report and all brochures done during the last 3 years with AFS.Increased the sales turnover by 30 % in the first year and a trend of 25% to 30% was done during my stay with AFS.

treasury In charge of all sales and Marketing products of the treasury including opening margin accounts in Jeddah, Kuwait and Qatar. Dealing with customers on FX and other tools of treasury.

Joined the sales team as a support sale for all activities, which is performed by the team.Moved to sales department as a sales executive to sell the company products which is in Bahrain and then on a later stage in Qatar.