● Lead a dynamic 10-member Marketing team whose focus was to accelerate company growth and surpass an 8-figure sales target within the competitive cleaning industry. ● Achieved an estimated 34% YoY increase in sales revenue in 2023 by optimizing ads, improving contact rates and speed to lead, and increasing brand awareness and trust.● Implemented a comprehensive strategy that boosted contact rates by 21%, client acquisition rates by 51%, and client lifetime value (LTV) by 15% year-to-date in 2023, while concurrently reducing client churn by 18%.● Pioneered innovative marketing approaches, diversifying sales into lucrative B2B markets, resulting in an impressive 67% surge in lead volume and a significant 27% uptick in organic traffic throughout 2022.● Spearheaded the integration of CRM technology, enhancing sales efficiency by 23% and ensuring seamless collaboration with VPs of Business Development, Human Capital & Operations, fostering consistent, high-quality service delivery.● Championed a customer-centric approach, fostering enduring client relationships and loyalty, contributing significantly to the company's market position and growth trajectory.

● Directed a multinational team of 50+ professionals specializing in developing, investing, and managing luxury residential properties valued over US$4B across the Middle East.● Oversaw a cross-border marketing team of 4 managers, devising and implementing strategic GTM initiatives tailored to evolving market dynamics, F2F survey insights, competitive pricing, VIP buyers’ preferences, and corporate objectives.● Spearheaded initiatives resulting in a 24% YoY surge in high-net-worth individual (HNWI) project awareness in 2017.● Garnered prestigious global recognition with 7 awards for design, development, and marketing excellence between 2013 and 2019, validating the commitment to innovation and quality.● Instrumental in generating US$28M in sales for the Beirut Terraces high-rise project in 2016, showcasing a keen ability to drive significant revenue streams.● Amplified retail leads by an impressive 16% YoY for the Wadi Hills gated community in 2016, solidifying the project's market presence and desirability.

Led a dynamic consulting team focused on executing GTM strategies across diverse sectors and regions, translating consumer insights into business-centric marketing strategies. Notable projects include: ● GS Apparel: Orchestrated the successful launch of e-commerce platform gs.com.lb in 2012, achieving $4M+ in sales. ● Angolan Ministry of Health: Formulated a development plan and other impactful strategies. ● Merck Serono: Boosted corporate brand awareness by 45% YoY in 2011. ● L’Oreal Pure Active: Raised retail revenue by 24% YoY in 2009. ● du Telecom: Increased digital customer engagement by 24% You in 2009.

● Managed a team driving Advertising Return on Investment for real estate, financial, and healthcare clients, crafting compelling brand narratives and customer-centric campaigns.● Achieved substantial milestones including a 34% YoY boost in brand awareness for Nestlé’s Nutren Cereal Bar and a remarkable 67% increase for Cryosave Stem Cells in 2007.● Spearheaded growth strategies leading to a 53% YoY expansion in the customer base for Barclays Bank and a 15% YoY increase in B2B sales for Pfizer’s Tygacil in 2007.

● Established and managed an in-house advertising department, achieving a notable 34% year-over-year boost in product adoption for MSD’s brands.● Led the e-marketing team during the pivotal launch of Univadis, driving $40M in revenue across the Middle East, with key statistics: $1,000 average order value (AOV), a 62% cart abandonment rate, and a 43% retention rate from 2004-2006.● Instrumental in boosting B2B sales through e-Continuing Medical Education (e-CME) for Tawam Hospital by 23% year-over-year in 2006 and increasing online registrations for Medscape’s Univadis by 44% year-over-year in 2005.