CreativesCastle is a full-service UX design studio that offers a comprehensive suite of services, including research, UI/UX design, website design, web & mobile applications, SaaS product design, landing pages, and branding.We are a small yet highly proficient team of designers and research experts who have been active in the industry since 2010 helping businesses succeed at all stages of their life cycles. Our team is passionate about improving digital products and has consistently… Show more CreativesCastle is a full-service UX design studio that offers a comprehensive suite of services, including research, UI/UX design, website design, web & mobile applications, SaaS product design, landing pages, and branding.We are a small yet highly proficient team of designers and research experts who have been active in the industry since 2010 helping businesses succeed at all stages of their life cycles. Our team is passionate about improving digital products and has consistently delivered high-quality designs that helped our clients achieve their business goals and stand out from the competition.With a design process that is highly collaborative and iterative, CreativesCastle is committed to helping businesses succeed at all stages of their lifecycles, from startups to enterprises by being an extension of your business to create impactful digital products and deliver exceptional customer experiences that drive engagement, loyalty, and growth. Show less

During my impactful journey at eVision, I led and contributed to revamping multiple complex banking systems and gained a lot of experience in the landscape of financial technology and transaction experiences.🌐 Orchstro - Redefining Transaction Transparency:As the UX Consultant in the Orchstro project, I pioneered the creation of a revolutionary software solution that digitally transformed transaction experiences for SME Swift member banks globally. Orchstro introduced archiving… Show more During my impactful journey at eVision, I led and contributed to revamping multiple complex banking systems and gained a lot of experience in the landscape of financial technology and transaction experiences.🌐 Orchstro - Redefining Transaction Transparency:As the UX Consultant in the Orchstro project, I pioneered the creation of a revolutionary software solution that digitally transformed transaction experiences for SME Swift member banks globally. Orchstro introduced archiving, monitoring, auditing, alerting, and real-time updates, setting a new standard for speed, clarity, and transparency. This transformative solution seamlessly integrates with legacy systems, promoting regulatory compliance, operational efficiency, and enhanced customer satisfaction. My role involved optimizing data export and workflows, playing a crucial role in achieving cross-border SWIFT transaction straight-through processing.🎯 Bingo Financial Suite - Revolutionizing Reconciliation:In addition to Orchstro, I led the development of the Bingo Financial Suite, redefining financial transaction reconciliation and dispute resolution processes. By eliminating manual interventions and enhancing back-office reconciliation, Bingo Financial Suite streamlined operations, mitigate risks, and optimized resource allocation. This innovative suite empowers institutions to offer real-time updates and integrate seamlessly with third-party fintech, enhancing transparency and customer experiences.🔍 Anti-Money Laundering, Clearing Disputes, and Beyond:I engaged in projects related to Anti-money Laundering, Clearing Disputes, and other banking-related systems. These endeavors showcased my expertise in designing systems that elevate user experiences, improve operational efficiency, and adhere to regulatory standards. Show less

As the Head of Product Design at BasharSoft, I am responsible for leading the experience of the company's digital products (WUZZUF & Forasna). In this role, I collaborate closely with cross-functional teams, including product managers, engineers, and designers, to create exceptional user experiences that meet the needs of our customers.My responsibilities include but not limited to:- Leading the experience of the company's digital products (WUZZUF & Forasna), including all… Show more As the Head of Product Design at BasharSoft, I am responsible for leading the experience of the company's digital products (WUZZUF & Forasna). In this role, I collaborate closely with cross-functional teams, including product managers, engineers, and designers, to create exceptional user experiences that meet the needs of our customers.My responsibilities include but not limited to:- Leading the experience of the company's digital products (WUZZUF & Forasna), including all different touchpoints.- Managing the product experience team, providing guidance and mentorship to ensure the team's success- Conducting user research and usability testing to inform product design decisions and ensure a user-centered approach- Developing product roadmaps and defining product features, working closely with product managers and engineers to ensure successful product launches- Collaborating with stakeholders across the organization to ensure alignment and drive business success Show less

I am leading both the Product Design Team and the Marketing Art Team, and I was responsible for revamping WUZZUF.net and creating WDS - a user interface design system that unites BasharSoft’s products, brand, and marketing experiences across devices and ecosystem.

This is one of the biggest challenges I have ever faced, it’s a digital transformation for the VSLA module for rural women in Egypt called Tahwisha which is an Arabic slang word that means “Savings”.I was leading the design team invited by the National Council for Women in Egypt to create a platform that can be used to onboard and manage groups of rural women in Egypt to save and lend money. The core objectives of these groups are to provide a safe environment for members to save money… Show more This is one of the biggest challenges I have ever faced, it’s a digital transformation for the VSLA module for rural women in Egypt called Tahwisha which is an Arabic slang word that means “Savings”.I was leading the design team invited by the National Council for Women in Egypt to create a platform that can be used to onboard and manage groups of rural women in Egypt to save and lend money. The core objectives of these groups are to provide a safe environment for members to save money by purchasing shares and accessing micro-loans.We also created a management information system (MIS) to be used on the back side by the NCW management for real-time monitoring of the uptake and performance of Individuals and Groups. Show less

Envato - the world's leading marketplace and community for creative assets and creative people.

Here I am working as Head of Design Team where I am responsible for implementing the user experience designs and align with the Design team to ensure visual and brand consistency.I am designing user interaction models, workflows, and user interfaces for cross-device experiences and share them across multiple teams. On the other hand, I own, self-manage, and deliver a project from wire-frames, designs, and through development to ensure designs are built accurately to spec.

Masrawy is one of OTVentures' subsidiaries and the biggest Egyptian hub for a variety of news covering politics, social, sport, art, and entertainment. It also encompasses articles on technology, religious issues women, and a number of social groups. It is innovative design encompasses highly rich content, photos, video, and a dedicated channel for user-generated content.

OTVentures is the biggest online and mobile player in MEA. Its companies are already leading players in their own domains across North Africa, Middle East, and Europe. I was responsible for revamping most of their subsidies like (MSN Arabia, Masrawy, Otlob).

Creating Themes and UI Designs for touch panels & iPads.