Nader Balata Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Redwood City, California, Us

As the product lead, I oversee the design and launch of Equinix's first Premium Support service for their data center customers.-Established market demand with our top 200 Enterprise customers-Evangelized Premium Support across the company to gain alignment and drive product execution-Incepted and launched Premium Support, a comprehensive suite of services and systems designed to address the enterprise and mission-critical needs of Equinix customers

San Francisco, California, Us

Product lead for Salesforce's Sales Engagement portfolio: CRM Email Integration, Inbox and Sales Engagement.Leads 2 scrum teams of 24 people, defining product processes, principles, and team culture. Zero-to-oned products with cross-functional leadership teams across product, engineering, design and marketing.Achievements:-Grew adoption of Sales Cloud's most used product by 100%.-Developed and launched Sales AI.-Participated in Salesforce’s largest deals with Fortune 100 customers resulting in $100M+ in revenue.-Established and launched a shared vision for new Meetings product resulting in new product category growth and high customer satisfaction.-Led org-wide executive committee to greenlight new Mobile vision.-Delivered powerful capabilities that boosted Salesforce’s leadership atop Gartner Magic Quadrant.-Collaborated with go-to-market teams to evangelize Salesforce products to >180,000 customers.-Presented product metrics monthly to executives speeding up decision-making time by weeks.

San Francisco, California, Us

Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.

Toronto, Ontario, Ca

FleetOps is a marketplace for truck drivers and shippers. We are the first company to use AI and truck data to accurately match shippers and drivers. Our main product, BigRoad app has over 1M downloads.Responsible for Product, Design and Growth of our B2C (mobile) and B2B (SaaS) apps, and data platform.As a Co-founder:-Co-founded company-Instituted our culture and helped grow our employee’s skills with the OKR system-Helped raise over $3m in capital and grants-Secured and integrated relationships with 4 large partnersAs a Product Leader:-Established product strategy with CEO’s vision-Launched BigRoad app with over 1M downloads to this date-Hired and led team of 10 product managers, engineers and designers-Developed our advisory board and influencer network of early adopters-Led our growth efforts by conducting 10 experiments per week-Drove the roadmap, competitive analysis and managed the feature requests-Directed creation, maintenance and prioritization of Jira backlog-Gained user empathy with monthly truck stop visits and attending over 15 trucking shows

Toronto, Ontario, Ca

Product Management Mentor for the Product Management Prep Program at Ted Rogers School of Management.

Toronto, Ontario, Ca

Product lead for LifeTales iOS and Web app, a social media service for family and friends to privately share stories together. My mandate was to execute CEO’s vision with a product strategy and app launch.Notable achievements:- Transformed CEO’s vision into product strategy and roadmap- Ensured business needs are captured in a clear, concise, and unambiguous way- Developed our influencer network of early adopters and innovators

Austin, Tx, Us

Product lead for BofA’s first YouTube-like media portal to create and share video content. Managed project budget, resources, and technology. Facilitated requirements discovery via in-depth interviews with employees, management and technology team. Developed analytics strategy to measure business goals alignment, user engagement, and drive smarter decision-making. Collaborated with designers to produce UX design assets and measure usability.Presented business case for executive approval within the first 30 days, delivered Phase 1 (Beta) in 90-days, Phase 2 (Beta 2) in 120-days, and Phase 3 (Production) in 180 days.Defined a 3-year rollout strategy to 300K+ employees with a projected cost reduction of $21M+.Quadrupled employee satisfaction of training programs, as well as gaining an 80% subscription rate.

Toronto, Ontario, Ca

Defined and delivered SaaS / self-service portal and mobile experience. Managed product lifecycle through customer discovery, ideation, planning, and launch. Collaborated with Business, Marketing, and Customer Experience teams to specify client needs and project roadmap. Partnered with Engineering and Business teams to create analytics strategy. Managed team of seven product managers, developers, designers, and QA.Delivered $2.5M savings in first year through implementation of customer portal.Achieved a 75% subscription rate of eligible users in first six months.Maintained 87% Customer Satisfaction (CSAT) score.

Toronto, Ontario, Ca

Directly responsible for the design, development and launch of Vizlly Mobile a SaaS CMS. -Performed user research for Vizlly by conducting A-B testing, 1-on-1 usability testing and surveys-Assessed and validated UX / UI design against requirements and user expectations-Established functional acceptance tests-Engaged leaders in all business units to define vision, strategy and roadmap-Created user stories, set priorities, and represented the “voice of the customer” in planning sessions as well as daily Scrum stand-ups-Successfully launched Vizlly Mobile with high adoption-Continuously measured, analyzed and improved the performance of Vizlly against stated business needs-Presented weekly executive reporting including analytics, site metrics and KPI reporting

Responsible for My Pilot, an iOS app. Developed 5-year plan of projected sales to validate pricing and strategies. Collaborated with stakeholders and partners in strategic agenda for product line, including delivery of product demos. Conducted market research and user studies. Partnered with Content Marketing teams in development of go-to-market strategies. Partnered with acquirer on metrics, roadmap, and projections to facilitate meaningful sale of aviation business. Sold 7k app subscriptions in the first year, delivering $1.8M in revenue. Goal surpassed by 22%.Gained a 24% market share of the aviation market.

Promoted to Product Manager to lead new direction of web analytics software development. Spearheaded the creation of four new applications including Mergence SharePoint Analytics, Montage Dashboards, Visitor History Export Distiller and LogScrubber.• Worked closely with key stakeholders in marketing, sales and engineering to define product vision and strategy including roadmap.• Managed product lifecycle including inception, product roadmap, market positioning and improvements.• Established and managed strategic partnership with Adobe to leverage their technology to build Mergence.• Developed social strategy to market our products including creating our LinkedIn, YouTube, SlideShare, Twitter profiles, webinars and blogs.• Trained sales team on value propositions and how to identify potential leads from customer base, LinkedIn and user groups.• Researched the competitive landscape and analyzed product usage amongst customers. Notable achievements:• Created and released 4 products that generated over $500k in revenue within first 12 months.• Due to positive reception released 1:1 marketing app within 3 months. Product delivered to first two clients by July 2011.

Recruited to firm as employee number 2 for the role of Account Executive to help build company. Primary task was to establish new business accounts within Ontario while managing our current base of 100 customers. Personal objective was to gain new accounts Canada-wide and ultimately breakthrough the U.S. market.• Played integral role in developing a consulting division by recruiting first Unilytics consultant and aiding design of consulting methodologies.• Leveraged social media sites like LinkedIn, Twitter and SlideShare to generate leads and revenue. • Successfully developed gold standard partnerships with Webtrends, Adobe, and Google.Notable achievements:• Expanded accounts from Ontario to Canada-wide with over 30 accounts in first six months.• Helped grow consulting revenues to 50% of company revenues by 2009 and 60% by 2010.• Established first U.S. customer in December 2006. Gained 50 U.S. clients within first year.

Armonk, New York, Ny, Us

Responsible for generating new revenue opportunities for the Personal Computing Division in a B2B capacity. Secondary tasks and duties included managing current portfolio of customers and realizing areas for upsell and optimization.• Recognized as one of the top 5 sales performers.• Provided clients single point of contact in navigating the breadth of IBM's offerings.• Successfully managed enterprise accounts such as Harvard University, UPS, and Mercedes-Benz while surpassing 8% growth from previous year.• Helped Lenovo become a trustworthy provider of PCs while protecting the inherent brand value of IBM. Notable achievements:• Met or exceeded quota for 6 of 7 fiscal quarters.• Awarded IBM President’s Club for top sales performer in 2005.• Outperformed revenue targets by 20% or more for 5 consecutive fiscal quarters.

Account Manager for MSN Canada team.* Account Manager for portfolio of client accounts including eBay, Microsoft, Dell and Bell* Managed advertising campaigns including performance, reporting and channel optimization* Supported sales team’s strategy efforts with recommendations, areas of risk and growth opportunities* Grew advertising partner spend on a monthly basis* Communicated to MSN Canada stakeholders on network profitability and KPIs