An Egyptian Creative Director based in Dubai with a Bachelor's degree focused in communication media art from the American University in Cairo and an Art Direction diploma from Miami Ad school. In the course of my 13 years career in the communications field give me the privilege to work on an extensive array of global and national brands in a broad range of categories and channels and won numerous internationally acclaimed awards such as Cannes Lions and Clio in Miami, New York, and Cairo. The diversity of my communication background has given me an ocean of priceless insights and a great depth of client-facing experiences. My 13 years of work spans the entire media channel spectrum: Traditional, 360, integrated, TV, radio, print, out-of-home, digital, social media, direct, content and experiential. Also, I'm professional Free-diver, scuba-diver and underwater photographer.My sense of wonder and enthusiasm is auto-refreshed and inspired daily as with every communication challenge there is a chance to create something epic out of uncharted waters. My passion for great work is anchored by a strong sense of strategic direction, a well-developed understanding of client/stakeholder needs and a collaborative nature. My depth and diversity of experience gives me an uncanny instinct for navigating client expectations toward uniquely-engaging, campaigns that produce dynamic results.