Nader Mir Email & Phone Number

Toronto, On, Ca

Vaughan, Ontario, Canada

Shaping and delivering innovative digital products that meet user needs, drive business growth, and enhance customer experiences across the digital platforms portfolio.

Vaughan, Ontario, Canada

● Project Management: Launched 40+ new features for large E-Commerce B2C website. This involved research, User Testing, heat maps, Web 2.0 best practices, data analysis, wireframing concepts, and mockups. Highlights include New Home Search Finder (NHSF), Top Promotion Banner, and Community Navigation. ● Website\CMS & Portal Administrator: Manage CMS & portal, including dynamic feed integration. Web Server Infrastructure Analysis and Optimization for AWS (4 Million hits per year). Reduced costs by 30% and improved page speeds by 345%, saving $30K per year and improving UX.● Web Development & Technical Expert: Frontend Website CMS Coder (WordPress Gutenberg, PHP, HTML, CSS, and JavaScript). Lead architect and advisor, launching 6 microsites and API integrations. Lead Mobile UX/UI strategist and Responsive design advisor. Saved the organization over $25K in web development and deploying projects internally. Conducting regular audits on web and app systems to maintain a high-level website score.● Digital Platform Administrator: Managing AWS cloud platforms, EC2, CloudFront, Amazon RDS, Route 53, DNS Domains, Application Load Balancers, and S3.● Conversion Rate Optimization: Support and enhance campaigns and lead generation efforts by recommending best practices, deploying optimized landing pages, managing form setups, and tracking user behaviour (User testing, Google Analytics, Hotjar, and SEMRush) to improve performance. ● UX & User Journey: Lead Mobile UX/UI strategist and Responsive design advisor. Managed and led website user journey research by running online User Tests for our target audience. Research revealed opportunities and pain points for different stages of the user journey (awareness, consideration, and purchase) that led to the development of multiple new features, which helped improve overall web UX and conversions. ● Training & Tutorials: Designed and trained staff in CMS and Data Portal using video tutorials.

Vaughan, Ontario, Canada

● Providing UX recommendations on digital properties, including corporate website, by regularly monitoring user behaviour● Plan, develop, and execute online surveys to garner data about target audiences● Support campaigns and lead generation efforts by developing landing pages, managing form set ups, and tracking user behaviour to improve performance● Managing internal portal, including dynamic feed integration● Conducting regular audits on web & app systems and maintain technical integrity of systems● Liaise between technical vendors, developers, IT, and internal stakeholders● Maintain financial accountability for web and app projects● Consolidate and present actionable insights and data to relevant stakeholders

Toronto, Canada Area

Delivering digital marketing services to small B2C businesses. Services include digital audit, brand and marketing strategy development, UX and user journey, UI design, analytics, content and storytelling, and social media strategy. The main goal was to elevate a brand's online presence, by understanding their core values, offerings, and what differentiates them, then transforming their online identity to build social proof and trust. Resulting in increased leads and online conversion rates.● Digital Marketing Strategy & Planning● Web Development & Design ● E-Commerce Store Development (Shopify)● Video Production & Photography● Pay-Per-Click Advertising Management● Search Engine Optimization● Email Marketing● Social Media Marketing● Data Analytics and ReportingView my latest E-Commerce project: https://ohnuda.comSearch Engine Marketing & Optimization (SEM/SEO)• PPC ads on Google Ads network; SEM campaigns are achieving on average between 8.5-11.5% CTR, Average $0.67 CPC; Ad Copy & A\B Testing: creating compelling headlines and informative ad copy to create interest; Delivering compelling call-to-actions; A/B testing multiple ads to increase CTR and lowering CPC over the life of the campaignUser Experience (UX) & User Interface (UI): • Identifying brand and customer values; Creating compelling content, mixed with visually appealing aesthetics and navigation; Analyzing user behaviors, traffic, and UX data through analytics tools to improve user experience

Thornhill, Ontario

Administered a clinic with sales over $700K/year and 14 therapists. The role was focused mainly on marketing, UX, and sales. Website:https://cbtpsychology.com● Paid search and display Ad Campaigns: Managed and thoughtfully crafted targeted campaigns on Google Adwords and Facebook Ads based on $4k monthly budget; Achieved an increase in online leads by 492%.● Conducted competitive keyword analysis, and identified higher volume keywords with purchase intent. Ran various targeted campaigns to focus on underserved audiences and directed the traffic to their respective landing pages. ● Monitored campaigns with A|B testing, and made adjustments to lower CPM. Ads were targeted by keywords, intent, interests, age groups, device usage, and scheduled at different times to achieve the above results. ● Designed ad graphics and flyers using Canva and Photoshop to give the ad more appeal and capture viewers’ attention. Added call-to-action forms for visitors to book appointments on blogs that received high traffic.● Website Design (UX\UI) & Management: Analysis of visitor behaviour data (i.e. bounce rate, time spent on pages, and devices used); Determined areas of improvement, such as responsive layout, content, service placements, high-quality images, added more call-to-action forms, and improved navigation; Resulted in a decrease of bounce rate by 5% in as little as a month.● Sales: Improved client experience with intake calls and leads; Sales increased by 25.5% per month from $51K to $64K. ● Newsletter design & Campaigns: Created compelling copy and design. Created eflyers using Photoshop and Canva; Created well crafted and targeted newsletters to showcase blogs and services with value-added content.

Toronto, Canada Area

Oversaw Newmarket North territory through managing business relationships & inventory for 126 retail stores. Executed all frequency coverage, contact, launches, and Independent/Chain Agreements.● Ranked top 10 out of 70 sales representatives based on KPI’s with my team placing first.● Managed Newmarket North retail relationship & inventory for 126 retail stores.● Deployed various special programs to high-performance accounts to encourage further market share growth; achieved an overall 23% gain in sales.● Utilized the internal CRM system iSMS to ensure validity and accuracy of different data points for various company objectives; this collection of data aided head office to deal with competitive forces and means to react to them, as well as aiding me with ensuring contracts with retailers and their deliverable were being followed correctly.● Executed and managed all Frequency Coverage, Contact, Launches, and Independent/Chain Agreements within established budget parameters.

Toronto, Ontario, Canada

● Project Manager/Website Developer for therealestateoffice.ca; timeline planning, design,development, and testing; UI/UX design using PHP, CSS, MySQL, Bootstrap, and Google Maps API,and Photoshop● Data Linking & Market Analysis using TREB/OREA API; created extraction script with Linux to storeon server database; normalized dataset for website use● Project manager: Deployed an interactive 42” touch screen kiosk to assist with onsite customerengagement to view properties on the market

Mississauga, Ontario

● Entrepreneur: Founder of popular social network website that was considered the Facebook of Toronto.● Developed and maintained highly-efficient database with +700K members, and 10K concurrent online users during peak hours; Servicing over +72 million hits a month.● User Experience & User Interface. R&D new features and optimized UX/UI to deliver value. Conducted User Testing and surveys.● Optimized UX to page load speeds of 1.5-2 seconds.● Full Stack Developer; Coded in HTML, CSS, AJAX, Javascript, Active Server Pages, and SQL; Used Photoshop and Adobe for UserInterface design; Created landing pages, forms, member profiles, search, private messaging,forums with moderator tools, community events, image processing, anti-spam tools.● Managed Google Adwords and online advertising revenue. Grossing +$5k/month.● Public Relations: Utilized Toronto Star and university newspaper to feature website and dating services, which resulted in an increased user base of 2k new subscribers per day.● Strategic Partnership & Business Development with major Lifestyle and Entertainment brands. Partnered with local lifestyle shows.● Event Marketing & Planning: market large events 6k+ guests and 3-4 weekly events with 600-1.2k attendees grossing $15k-$20k revenue per event.● Deployment of marketing campaigns: Planned and created campaigns to gain membership baseand draw revenue to events, such as free/discounted admission to exclusive events, eventphotography and gallery access for members, and giveaways.

B.A., Business Adminstration And Economics, Cum Laude

Activities and Societies: Chair of President's Sustainability Council Student Sub-committee, Habitat for Humanity Courses Highlights.

Computer Science

Courses Highlights: Database, Internet Programming, Java, Object Oriented Programming, Advance Calculus, Probability, Software Tools &.