AmbideXtro is a Design and Innovation agency that helps people think and execute under human-centered and lean mindsets, in order to transform their businesses through incremental or disruptive innovation.My role is to design, lead, and execute workshops that develop talent and growth in participants, guiding them throughout the process to arrive at solutions that drive value through innovation.Co-designed and led workshops under the Lean Startup and Design Thinking frameworks for clients in the finance and retail sectors. Teamed with universities and client to design and execute Open Innovation challenges for top undergraduate students, coaching participants in the process.Clients: Intercorp Retail, VisaNet, Mi Banco, Jockey Plaza

Business Designer in various innovation projects, primarily partnerships with a digital or innovative edge. Product and channel development with the purpose of boosting sales, brand impact, or cost reduction. Use of Agile Methodologies and Human-Centered Design.

Talent and marketing agency in Lima and Mexico City that seeks to close the gap between artists, brands, and audiences. Distinto connects the three in the Music and Entertainment Industry: representing talent, developing innovative proposals, and connecting audiences with brands through innovative content. Clients: Entel, Adidas, Club Media Fest, among others.- Successfully launched a new Electropop artist, Ania, on Spotify, iTunes, Vevo: http://smarturl.it/aniadanzaanimal. Videoclip debut made 190K+ views on first 2 weeks. Selected for 8 of the most important official Spotify Playlists, including 50 virales de Colombia.- Entel Media Fest 2017 - Lima and Trujillo. Campaign with 12 influencers: 868K video views and 3.2 MM impressions, full show.In charge of:- Strategy, creativity, planning, and execution of digital marketing campaigns for brands and artists.- Execution and optimization of advertising campaigns and budgets on Facebook, Instagram and Google Adwords.- Influencer marketing: analysis, content planning, management, and deals.- Presentation pitches

Media planner and strategist for the following brands in the Backus SABMiller portfolio: Pilsen Callao, Backus, Ice, Grolsch, Miller Genuine Draft, Abraxas, Guaraná Backus, San Mateo, Maltín Power.- Strategy, media planning and monitoring of campaigns in digital media- Negotiating with media and influencers- Results analysis and optimization- Co-creation of a variety of campaigns with creative agencyProjects:- Teamed with 2 more agencies to develop the Key Opinion Leader Strategy for the whole brands portfolio.- Worked with client and 2 more agencies on building a complete strategic framework for digital media planning and engagement analytics.

A new, promising University specialized in STEM education, based in Lima, Peru.In charge of:- Design and implementation of digital marketing strategies: social media, content, online advertising, web optimization, email marketing.- Leading community and content management.- Web optimization to increase conversions (with web analyst)Led the following projects:- New web analytics model- Led the project "Concurso Lo Inimaginable Posible" in its first edition: a nationwide contest built to attract leads and delve interest in engineering and entrepreneurship on high school students. 140 contestants on first edition, now on 5th edition.- Olark Chat attention platform to increase conversion rate and guide user tasks on the web.

A new, promising University specialized in STEM education based in Lima.In charge of all digital marketing activities.- Design, coordination, and implementation of digital marketing strategies.- Strategies for social, content, SEM, SEO, and online advertising.- Digital marketing budget management.- Web Analytics with Google Analytics- Analysis of campaign performance with Google Adwords- Supervision to community management.- Overlooking website maintenance and optimization

Digital marketing agency in LimaSocial media strategies for clients. Analysis of market trends in social networks. Vertical analysis for clients and benchmarking. Measurement of Social Media campaigns. Received market inputs, analyzed and transformed into business opportunities.

Textile factory based in Peru, manufacturing and exporting t-shirts for brands such as Armani Exchange, Calvin Klein, Converse, among others.Potential market research. Planning visits to industry shows. Pricing strategies by market / client. Analyzing costs and quoting for clients. Participating in process improvements. BASC Representative: http://www.bascperu.org/

Developing communication strategies.Ideation and writing multi media ads.Preparing and editing TV and radio scripts.Coordinating with internal and external productionExperience in ATL and BTL campaignsClients: Plaza Vea, Intralot, Pilsen Callao

Design and communications agency in LimaDeveloping communication strategies.Ideation and writing multi media ads.Preparing and editing TV and radio scripts.Coordinating with internal and external productionExperience in ATL and BTL campaignsClients: Audi, Oftalmo Salud, GMO Opticas, among others.

Sodimac is one of the largest Furniture and Home retail stores in Peru.In charge of daily communication with Product Managers and ad agency to build campaign brochuresAdvising Product Managers on visual approach to brochuresAssisting in the overall planning and execution of events, shows, and workshops for construction specialists and the general public.

Ripley is one of the leading department stores in PeruPrepared sales reports for advertising campaigns.Assisted in the negotiation with the advertising agency.Developed databases for Direct Marketing.Helped in the planning of advertising campaigns.

Food and Beverage Department