Naděžda Palušová
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Naděžda Palušová Email & Phone Number

Experienced qualitative research professional at SIMPLY5 s.r.o.
Location: Prague, Czechia, Czech Republic 5 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Experienced qualitative research professional
Location
Prague, Czechia, Czech Republic
Company size

Who is Naděžda Palušová? Overview

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Naděžda Palušová is listed as Experienced qualitative research professional at SIMPLY5 s.r.o., a company with 20 employees, based in Prague, Czechia, Czech Republic. AeroLeads shows a matched LinkedIn profile for Naděžda Palušová.

Naděžda Palušová previously worked as Client Business Partner at Skála A Šulc and Client Business Partner at Gfk. Naděžda Palušová holds Mgr., Sociology - Czech Language & Literature from Masarykova Univerzita Brno.

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SIMPLY5 s.r.o.

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Profile bio

About Naděžda Palušová

In the market research industry since 1997 (INCOMA, GfK, Skála a Šulc) – completed several hundred projects in the area of retail & shopper research.Experienced shopper research professional focusing on in-store communication, store & category layout, and retailer communication. Supporting leading retailers and FMCG brands across CEE region. Combining strong focus on qualitative/ethnographic research with quantitative data to deliver real-life solutions.My professional credo:I strongly rely on direct experience with retail stores and with shoppers. Business decisions should never anticipate "obvious truth" about shoppers - every research brings unexpected (and relevant) facts. This is particularly true recently, in quickly changing retail landscape and fast-evolving shopping behaviour.

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SIMPLY5 s.r.o.
Simply5 S.R.O.
Experienced qualitative research professional
czechia
Website
Employees
20
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5 roles · 29 years

Naděžda Palušová work experience

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Experienced Qualitative Research Professional

Current

Hlavní Město Praha, Česko

Jul 2024 - Present

Client Business Partner

Hlavní Město Praha, Česká Republika

Mar 2020 - Jun 2024

Client Business Partner

Gfk

Prague, Czech Republic

Jan 2018 - Feb 2020

Senior Project Manager

Gfk

Prague, Czech Republic

Shopper research fields:- optimum shopper flow (store, category)- shoppability barriers & triggers (brand and category visibility, store environment, primary vs. secondary placements etc.)- retail communication (promotion leaflet, in-store / POS, shelf)- store & category layoutSelected methodologies: often combining data sources to get in-depth of shopper.

Sep 2000 - Jan 2018

Project Manager

Incoma Brno

Okres Brno-město, Česká Republika

1997 - 2000 ~3 yrs
Team & coworkers

Colleagues at SIMPLY5 s.r.o.

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2 education records

Naděžda Palušová education

Education record

Gymnázium Františka Hajdy 1429/34, Ostrava
FAQ

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What company does Naděžda Palušová work for?

Naděžda Palušová works for SIMPLY5 s.r.o..

What is Naděžda Palušová's role at SIMPLY5 s.r.o.?

Naděžda Palušová is listed as Experienced qualitative research professional at SIMPLY5 s.r.o..

Where is Naděžda Palušová based?

Naděžda Palušová is based in Prague, Czechia, Czech Republic while working with SIMPLY5 s.r.o..

What companies has Naděžda Palušová worked for?

Naděžda Palušová has worked for Simply5 S.R.O., Skála A Šulc, Gfk, and Incoma Brno.

Who are Naděžda Palušová's colleagues at SIMPLY5 s.r.o.?

Naděžda Palušová's colleagues at SIMPLY5 s.r.o. include Petr Voplatek, Renáta Záboj Kálnová, David Bohuslav, Michaela Setvinova, and Eliška Nováková.

How can I contact Naděžda Palušová?

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What schools did Naděžda Palušová attend?

Naděžda Palušová holds Mgr., Sociology - Czech Language & Literature from Masarykova Univerzita Brno.

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