Holding a managing position in a well-known advertising holding has allowed to gain a great experience such as oPeople management;oBusiness development;oInnovative, profitable, synergy and integrated marketing efforts identifying to increase product sales, brand awareness and media revenue (B2C, B2B motivation promos & co-marketing cases);oGlobal consumer promotion trends and innovations analysis to drive best practices;oRedemption, response measurement and post promotion data evaluation; oFinancial planning & control;Specialties: For the last years I have been developing Customer/ Partner Business Development & Shopper Marketing innovation approaches with focus on Baby Care & Family Care goods categories (including international sharing experience) which now allows meeting B2C and B2B challenges efficientlyoShopper Centric Marketing is innovation strategic campaigns focused on SHOPPERS’ purchase decision to drive RETAILER business with disproportionately BRAND share growth