✔️ Key competencies:* 10 years of experience in Internet marketing.* Head of the Paid Traffic department in an Internet agency for 3 years.* Strategic planning, optimization and automation of business processes in the department.* Monitoring the implementation of KPI, hiring and training of specialists.* HR, development of an employee motivation system, corporate culture.* Automation of reporting, participation in the project of database deployment and building dashboards in Power BI.* Certified Google Ads, Google Analytics, YouTube, Yandex Direct, Yandex Metric with experience 8 years.✔️ Other skills:* Basics of Marketing MIX 360* Good skills in the info-style of writing advertising selling texts* Good command of business correspondence and communication skills with clients* Good skill in preparing presentations and media plans* Fundamentals of Trade, Brand and PR Marketing* Basics of SMM Promotion* Fundamentals of Time Management* Ownership of the BPMN system* English level A2/B1✔️ My achievements:* Satisfaction of employees in the department with work and management by 9/10 points* Increase in the volume of projects by 4 times with the expansion of the staff of specialists by 2 times due to the automation of the PS* The average duration of a specialist's work in the department is 1.5 years* client LTV in the agency for at least 6 months due to high-quality work* A working grade system for career growth of specialists has been developed* The business processes of the department have been worked out* Developed templates for projects, tasks, checklists, reports, etc. for automation of work* Out of 10 hired and trained specialists, three have grown to Heads, one has opened his own agency, two have become private consultants* The project “Knowledge Base” was developed and launched on the basis of Notion on the principle of Zettel Kasten* Developed reporting formats and KPI control tools✔️ Who did you work with:* FMCG: Pepsi, Huggies, kotex, Baby, NAN, EFES, Nivea, Mary Key and others* Financial sector: Alfa Bank, Eurasian Bank, Altyn Bank, Kazkom, Halyk Bank, Tengri Bank, Bank of Astana, Credit, Swiss Capital* Online store: Proteinshop, Beesmartshop, Talapai, Jmart, Zootopia* Air tickets: Tickets Kazakhstan, Tickets Turkey* Real Estate: BI Group, Exclusive Group, Rams, Global
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Senior Digital Marketing ManagerAsterAlmaty, Kz -
CeoDigital Marketing By Chub Aug 2022 - PresentAlmaty● Strategy and tactics of brand/product promotion in the digital environment● Analysis, audit, marketing research● Development and launch of advertising campaigns● Analytics and optimization of advertising campaigns● Online reputation management● Consulting and training of specialists -
Brand ManagerAster.Kz Sep 2021 - Apr 2022Almaty● Preparation of communication strategy and brand promotion strategy (digital/offline)● Market and competitor analysis● Brand awareness research and top of mind, NPS● Preparation of monthly planning of marketing investments based on the sales plan● Preparation of monthly reports on the results of traffic and sales● Preparation of presentations for partners and managers● Automate reporting with advanced google sheets features● Development of regulations and internal documentation in Notion for regional dealers● Supervising the work of contractors - digital advertising, outdoor advertising, TV, Radio, map services, designers, developers● Strict adherence to standards and enforcement of brand communication strategy● Preparation of creative materials, supervising the designer's work● Preparation and launch of outreach advertising campaigns to increase awareness and top of mind effect● Launch and analysis of a PR campaign to support the opening of new points of sale
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Head Of Paid Traffic DepartmentTrusty Labs Jan 2019 - Aug 2021Almaty▪️ Finding employees and formation of a professional team.▪️ HRing in the Department.▪️ Creating system of motivation, recruiting, staff training.▪️ Managing the work of the department (10 people). Setting targets, monitoring of Implementation.▪️ Developing business processes in the department.▪️ Business processes optimization and automation in the department.▪️ Searching and implementing new tools and methods to promote a client's business.▪️ Developing promotional strategies.▪️ Developing regulations and other documentation -
Ppc-Team LeadTrusty Labs Jan 2018 - Dec 2018Almaty▪️ Managing the work of the department (6 people). Setting targets, monitoring of Implementation.▪️ Developing business processes in the department.▪️ Business processes optimization and automation in the department.▪️ Developing promotional strategies.▪️ Setting up and maintaining projects. Analysis and optimization of advertising campaigns.▪️ Developing regulations and other documentation. -
Ppc - SpecialistRocket Firm Nov 2014 - Nov 2017Almaty• Developing of a media strategy to promote services or products through the Internet, based on client's goals and objectives• Drawing up of media plans based on the developed strategy and mechanics of promotion• Preparing of budgets and forecasts based on client's budget• Preparing of time plans and internal documentation• Analyzing of competitors• Setting up and maintaining the content and display advertising in the search engines, as well as on partner sites of Google and Yandex, including remarketing• Setting up and maintaining targeted advertising campaigns in social networks, including remarketing• Analyzing of the effectiveness of advertising campaigns (Google Analytics, Yandex Metric)• Promoting client’s productsand services in different social networks• Fully reporting on the effectiveness of advertising campaigns and expended budget• Cooperating with websites as with partners, registration of our contracts in order to place banner advertising. Business correspondence.• Performing of orders of the head• Participating in the development of promotional pages and websites for clients. (SEO-promotion, usability of sites and mobile applications)• Implementing of time management in the workflow within the company. -
Contextual Advertising SpecialistLtd. Portal-Info Sep 2014 - Nov 2014Almaty• Maintaining a large advertising campaign in Google and Yandex search engines (Adwords, Direct, Editor, Direct Commander)• Working with the bounce rates and user queries with the help of Yandex Google Analytics and Metrics• Analyzing of the performance of keywords and ads.
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Internet Marketing SpecialistLtd. Bakula Internet Direction Baribal Sep 2013 - Sep 2014AlmatyFrom July 17, 2014 to August 17, 2014 - ProjectCoordinator of Kazfashion Almaty-2014(training,advertising support, monitor the implementation of tasks,cooperation with advertising agencies in the cities ofKazakhstan, the project closing, reporting anddocumentation)• Promoting of web-sites through SEO (CMS WordPress), SMM, Google Adwords, Yandex Direct (internal and external optimization)• Working with Google Analytics, Yandex Metrics• Drawing up of media plans• Placing and controlling of advertising on the Internet• Tracking of competitors' sites and activities• Filling sites, working with content (CMS WordPress)• Business corresponding with customers• Organizing of meetings and presentations• Assisting in the organization of seminars and trainings on Online Marketing• Placing advertising in the media• Analyzing of the effectiveness of advertising campaigns• Working with documentation: contracts, closing documents• Registering of incoming and outgoing correspondence• Running personal errands of the head.
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Specialist In Online Advertising, Sales ManagerLtd. Pronto-Akzhol Nov 2012 - Sep 2013Almaty• Placement of promotional products online• Banner and modular advertising• Negotiations and correspondence with the company's branches in other cities• Maintenance and registration of orders for the provision of advertising services in 1C• Attracting new customers and consulting• Participation in the meetings and exhibitions• Technical support of the website• Monthly Report and verification of documents
Nadezhda Chub Skills
Nadezhda Chub Education Details
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Экономический Колледж5
Frequently Asked Questions about Nadezhda Chub
What company does Nadezhda Chub work for?
Nadezhda Chub works for Aster
What is Nadezhda Chub's role at the current company?
Nadezhda Chub's current role is Senior Digital Marketing Manager.
What schools did Nadezhda Chub attend?
Nadezhda Chub attended Экономический Колледж.
What skills is Nadezhda Chub known for?
Nadezhda Chub has skills like Ppc Bid Management, Digital Marketing, Google Analytics, Google Adwords, Advertising, Digital Media, Digital Strategy, Google Docs, Facebook, Instagram, Online Advertising, Email Marketing.
Who are Nadezhda Chub's colleagues?
Nadezhda Chub's colleagues are Marcia Andréa Tomonari, Yuri Terentiev, Dias Bashtyurk, Sabina Yakhina, Анастасия Чеботарева, Alma Suraganova, Oleksandr Dmyterchuk.
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