My main responsibilities in this position were:— Creating and executing conversion rate optimization (aka split, A/B) tests across all product pages (tool: Google Optimize);— Using a data-driven approach to identify bottlenecks, conversion leaks, and growth points within the marketing funnel;— Translating and communicating test results, insights, and data-driven recommendations for our internal teams and clients;— Conducting UX researches through both qualitative and… Show more My main responsibilities in this position were:— Creating and executing conversion rate optimization (aka split, A/B) tests across all product pages (tool: Google Optimize);— Using a data-driven approach to identify bottlenecks, conversion leaks, and growth points within the marketing funnel;— Translating and communicating test results, insights, and data-driven recommendations for our internal teams and clients;— Conducting UX researches through both qualitative and quantitative methods;— Maintaining a collaborative and cooperative work environment. Show less

— Built an environment for A/B testing from a scratch for several clients' websites (tools: VWO, Google Optimize);— Set up analytics systems (GTM, Google Analytics, Yandex.Metrica), events and goals;— Created, prioritized and executed hypotheses to improve conversion rate;— Analyzed interfaces and made recommendations for improvements;

— Managed a team of three colleagues (Copywriter, Designer, Front End Dev);— Generated hypotheses for improving UI & UX to increase CR;— A/B tested landing pages on paid (Google Adwords) and affiliate traffic (tools: VWO, Google Optimize, Optimizely);— Constantly created new landing pages that met marketing needs;— Implemented and tested new features (e.g.: AMP pages, etc).