• Orchestrated organic growth strategies, scaling Instagram presence from 0 to 10k followers through innovative content creation and community engagement tactics, achieving significant brand visibility without any paid social media marketing spend.• Developed and executed comprehensive annual and monthly marketing strategies, including successful festival campaigns that significantly boosted user engagement.• Led media planning and performance analytics, optimizing campaign performance through metrics such as VTR, CTR, CPC, and ROAS to meet targeted business goals.• Utilized product analytics platforms like Amplitude to optimize user flows and improve overall app performance.• Conducted data-driven market research to identify growth opportunities, resulting in targeted campaigns for underpenetrated markets and improved market share.• Developed a pre-launch website with a product beta waitlist, garnering over 1,000 sign-ups and creating significant pre-release demand.• Led cross-functional collaboration with Product, Engineering, Data Science, and Design teams to ensure successful execution of marketing initiatives.• Managed stakeholder relationships, including monthly campaign reviews with business leadership to demonstrate marketing impact on key business KPIs.Key Achievements:•Conceptualized and executed the brand's first on-ground campaign, achieving a 75% reduction in cost per lead compared to industry standards, while significantly enhancing brand salience among Gen Z audience.•Spearheaded a data-driven market penetration initiative, targeting underperforming segments and improving key performance indicators by up to 30% through tailored strategies, primary consumer research, and agile performance monitoring.