- Led digital campaigns targeting parents of school-aged children with Meta and Google Ads, significantly boosting charter school enrollment.- Strategically developed highly targeted digital ad audiences, utilizing geotargeting and sector interests with tools such as Meta Ads, Google Ads and Google Tag Manager. - Derived insights and recommendations from data to recommendations to executive teams.Conducted monthly ad performance analyses, extracting actionable insights for continuous strategy refinement.

- Created Review My Room, an innovative tool empowering hotels to optimize their online reputation through strategic analysis and personalized responses.- Utilized Medallia's customer listening capabilities for comprehensive sentiment analysis, enriching guest experiences and contributing to business success.- Crafted tailored responses in the Medallia platform to enhance guest access and collect valuable service improvement data.- Led a high-performing team to execute data-driven social media strategies, bolstering client online presence and engagement for business growth.-Designed and crafted social media strategies across all platforms including organic and paid content driving brand awareness and sales conversion.

- Created a compelling digital voice, driving impactful online actions through social media, email marketing, and targeted advertising.- Raised awareness on critical issues, including the Muslim Ban and the US/Mexico border crisis, using insights from community engagement.- Executed an effective digital marketing strategy for the 2018 mid-term elections, endorsing over 150 candidates, including historic wins by Rashida Tlaib and Ilhan Omar.- Developed and maintained three organization websites (emgageusa.org, emgageaction.org, emgagepac.org) to capture and reflect community values, fostering greater engagement and impact.

- Developed consumer behavior strategies, leveraging insights into preferences and shopping habits to drive key marketing initiatives.- Utilized Canadian-specific consumer research to craft a shopper-centric aisle reinvention plan, resulting in a +3% boost in overall sales by optimizing the shopping experience.- Collaborated with internal and external senior executives, including VP of marketing, VP of Sales, and category buyers at major Canadian retailers (LCL, Metro, Safeway, Overwaitea), to communicate and implement sector-specific strategies.- Pioneered category sales stories for Kraft Cheese innovation, establishing a Gold Standard for strategic planning within the sales department.

•Collaborated on a strategic team to assess the current situation of the Cadbury Gum business to build a short term plan to slow declines and long term stability for the business•Created corporate sales strategies in the form of pricing, promotion, placement and assortment to optimize sales fundamentals leading to growth for Cadbury Gum•Developed innovation plan in conjunction with Marketing to bring new products to the Canadian marketplace. The plan consisted of GSV targets by channel, in store execution on shelf, display and pre-pack tools, consumption forecasts, and overall impact on Cadbury’s Gum business•Pioneered Demand Plan Review (DPR) process for Cadbury Gum incorporating various forecasts such as consumption, sales, and contract, which was reviewed with senior management on a monthly basis to ensure a concise demand plan.

•Collaborated with Canadian retailers by providing insights in order to grow the Salty Snack category as well as increasing Frito Lay sales through space gain and SKU optimization•Support the Sales Account teams through category analysis in the form of shelf placement (planograms) and space allocation by manufacturer to increase revenue for Frito Lay Salty Snacks•Established best analytical practices for building category stories to communicate with customers across Canada

•Provided superior client service through relationship management and thorough understanding of client’s business objectives as well as consumer packaged goods (CPG) retailer marketplace and industry expertise•Championed issue and promotional analysis presentations to clients identifying market opportunities within client’s business through the development of strategic implications and recommendations resulting from data analysis •Generated revenue through ‘value added’ ACNielsen product sales resulting in +5% annual account growth