I'm a Fractional CMO and independent consultant at Curiosity. I combine research-driven insights (you know... actually talking to humans!) and AI to build brand and marketing strategies that work. I'm obsessed with AI - it's like having a front row seat to history in the making (but on 1.5x speed).My fascination with both human insights and AI began during my MSc in Digital Marketing. Now I'm passionate about building AI literacy and helping teams use tech that amplifies their impact (and makes work more fun!)Known for my down-to-earth, direct style and nearly two decades building some of NZ's most loved ski and tourism brands, I cut through the BS to drive real results.. My superpower? 🦸🏻‍♀️ Curiosity. It's the backbone of my approach and the driving force behind my work.My jam? Helping tourism and purpose-driven businesses grow through high-impact digital strategies, effective marcomms, and practical gen AI implementation. I have a versatile toolkit including content marketing, social media, and online community building – I'm all about cultivating passionate brand advocates and making a positive impact.During my career, I have:💥Led a cross-functional team to drive digital transformation at a major ski resort, overhauling the digital customer experience strategy based on extensive research and securing approval for new tech platform.💥Developed and executed award-winning digital marketing campaigns that have consistently delivered results, even on tight budgets.💥Built a high-performing in-house creative agency that earned the title of New Zealand's Best In-House Marketing Team in 2020.💥Created communities of passionate brand advocates through strategic content and social media.💥Led customer research uncovering insights that drove smart decisions and big wins.💥Worked with awesome people (agencies, RTOs, stakeholders, JV partners) to deliver killer results and make magic happen💥Managed teams of varying sizes and successfully scaled teams to support organisational growthI work independently but can bring in additional firepower through partnerships when needed. If you're ready to level up your marketing game and make a real impact, let's connect! www.curiosity.nz