- Successfully drove growth and transformation in European markets through data-driven strategies on B2B and B2C platforms - Optimized eCommerce sales through meticulous product selection and visual merchandising, leveraging data analytics and customer experience insights - Led impactful A/B testing initiatives across EU markets, strategically refining product elements for increased visibility, amplified conversions and enhanced customer engagement - Provided guidance and support to the local team on managing a major marketplace, achieving+91% YoY growth - Demonstrated strong multi-country account management skills and executed impactful marketing strategy, delivering over 40% YoY growth - Led discussions among countries and Amazon teams to enhance customer experience through targeted advertising and effective marketing strategies, using analytics to drive promotional campaigns that increased brand awareness and sales - Managed external agencies to optimize sales and performance across various platforms

- Coordinated multiple Business Units and brands in Latin America - Ensured consistent brand experience across digital platforms - Managed cross-country marketplaces, B2B and B2C platforms, EDI, APIs, Schneider Electric D2C, and Shop in Shops - Leveraged market analysis, sales data and trends to identify gaps, seize opportunities and drive business growth - Led end-to-end digital programs and campaigns, from concept to execution, reporting and optimization - Played a key role in the Global eCommerce Team, leading Growth & Transformation Projects such as Artificial Intelligence, Image Recognition, Selectors, Configurators and more - Experience with Salesforce, Tableau, SEMrush, Google Analytics, Social Commerce and internal analytics’ platforms

- Brazilian Digital Channel Management Leader for local Partner Portal as well as a contributor to define channels’ digital strategy - Implemented an analysis prioritizing Customer Centricity, resulting in an increasement in the channel engagement rate - Responsible for deploying Partner Portal channels, Programs, Loyalty and features while managing content for all channels in South America - Recognized as a Role Model by the Global Team and represented Brazil in discussions to shape the Partner Portal strategy

- Accountable for content publication, engagement strategy and digital communication for the country’s Partner Portal- Monitored the development of international Business Units' apps to enable their localization, while providing support for the implementation of a new website in Brazil - Achieved best practices status by implementing digital initiatives that led to rapid partner recruitment

- Experience within all Business Units, being responsible for the support of marketing and communication with a focus on the B2B and B2C markets - Responsible for agency briefings, event organization and support in defining strategy for launching new products, sharing ideas and methods to be used - Monitoring the receptivity of the public and press in interface with advertising campaigns, new product launches, in addition to negotiation with suppliers