Performance TV Strategist

Licensed Real Estate Agent and Apartment Therapist at Smart City Atlanta! Applying market knowledge, application process expertise, and a lifetimes worth of people skills and curiosity to helping clients find that perfect space!• 2021 Top Sales Revenue Winner!• 2021 Top Closing Rate!• Peer Nominated To 2022 Smart City Growth Council!

Account Executive

I worked as Content Creator and Creative Strategist for Adore Adorn Jewelers, a legacy jewelry brand specializing in made to order, and custom pieces sourced responsibly. I helped to develop and design the brand identity, look and feel of the web, social, and print materials. In addition to my design role, I also planned, organized, and scheduled social, sales, and marketing calendars and campaigns. My favorite part of this job was the culture of creativity and empowerment fostered by leadership.

Coordinated teams in New York, Michigan, and California in identifying sales objectives to drive significant increases in audience traffic to the website. This new traffic helped C&D stay ahead of the projected pace for Q1/2017 and outpace all underperforming advertiser needs. Developed C&D’s video content initiative with teams at key events resulting in some of the highest engagement rates and record-breaking web referral traffic to date.• Managed advertising budgets of 100K+ • Managed national and international auto show content creation and calendar.• Created Facebook, Instagram, Twitter strategies that led to an increase in social page referrals to the main site by 63% and some of the highest overall referral traffic for the ending quarter.Developed new social strategy for Car and Driver with editorial team, created and managed social processes for content, and reviewed social and website traffic performance leading to 1M Twitter followers and over 2.3M Facebook fans.• Conceptualized and launched Dynamic Ads for Autos on Facebook driving directly to vehicle detail pages leading an increase of vehicle views and leads to dealers. • Worked closely with User Experience team to inform research projects on in-market vehicle shoppers’ lifecycle and experience on caranddriver.com

Managed multiple Social media accounts.Creative Strategist, Content Creation, Copywriter, Art Director, Brand Consultant