Spearheaded the Ecommerce division in Canada to drive online penetration for Paco Rabanne, Carolina Herrera, Jean Paul Gaultier and Nina Ricci.Identified key business drivers for major e-retailers (Sephora, Shoppers Drug Mart, Hudson's Bay, Nordstrom, Jean Coutu) and collaborating with digital media teams for impactful joint business plans.Achieved +63% YTD growth on Sephora.ca through new program investments, top visibility negotiation, and optimizing the consumer journey.Leveraged analytics like NPD data to inform strategic decisions, monitor competition, and track Ecommerce growth through digital shelf monitoring.

Managed $8M Portfolio Across US & Canada: Drove growth for omni-channel and pure play retail partners like Sephora, Shoppers Drug Mart, and Net-a-Porter.Boosted Ecommerce Penetration: Achieved a 17% increase through strategic negotiations, digital marketing, and content collaborations.Strategic Retail Partnerships: Developed annual commercial plans, leveraging product launches, new opportunities, and omni-channel marketing.

Drove $13.2M in First-Year Sales: Achieved a 37% average quarterly growth by leading brand sourcing, strategy, and portfolio development for 100+ beauty vendors, including L'Oréal, Shiseido, and Dyson.Scaled Department Contribution: Increased Namshi’s beauty category share from 1.8% to 4.3% through e-commerce optimization, merchandising strategies, and targeted marketing activations.Built Strategic Partnerships: Negotiated exclusive deals with vendors, managed relationships with key partners, and collaborated with brand founders and influencers for innovative marketing launches.

Seasonal Buying & Planning: Managed Women's line for 57+ Athlete’s Co stores in the GCC, focusing on trend analysis, sell-through maximization, and reorders for key styles.Project Lead: Spearheaded range planning for Galeries Lafayette, introducing exclusive SKUs and aligning launch plans with global brand campaigns.