Nadia Ma’Rifa Email & Phone Number

Jakarta Metropolitan Area

· Developed and managed end-to-end gamification experiences, including Vidio Games such as Tebak Pemenang Juara Dunia 2022 Quiz, Polling Supporter World Cup 2022, Tebak Juara Quiz, Survey Netizen Indonesia, and Vidio Rewards, to drive user engagement and enhance overall user experience.· Utilized both qualitative research and quantitative data analysis to evaluate product performance and identify areas for further improvement.· Collaborated closely with Product Managers and Product Manager Lead to establish a product roadmap for efficient product planning.· Assumed responsibility for mentoring and guiding interns to optimize their professional growth.

Jakarta, Indonesia

- Created custom digital or by-hand drawings and paintings.- Designed and developed details on character, layout and background illustrations using Adobe Photoshop and Illustrator.- Created Invitation Design (Wedding, Birthday, etc).- Created Resume Design.- Created my own merchandises (keychain, sticker, acrylic pin and enamel pin).

Jakarta, Indonesia

Key Responsibilities :- Worked closely with the COO, Product Managers, IT Manager and other UI Designer to turn company goals into actionable design decision.- Designed new features as well as overhauled visual design for both product and marketing by introducing a company-wide style guide, all while working closely across multiple development teams within an agile environment.- Worked with a product team, focusing more on the product, turning complex workflows into simple and intuitive interaction.- Contributed to the design of new features from start to finish. This included conducting workshops and design sprints, user research, benchmarking, building user flows, wireframes, final designs and prototypes of varying fidelity.- Partner with other UI Designer spearheaded a redesign of websites (web dashboard, home page, lender website) and designed & implement Edufund Mobile App from initial conceptual to finish.

Jakarta, Indonesia

Generating clear ideas and concepts in tandem with the copywriter. Producing sketches, storyboards, art layouts based on creative visions and ideas. Understanding marketing initiatives, strategic positioning and target audience.Responsibilities:- Prepared rough drafts and present ideas to team leader using different styles, appropriate colors, and layouts for each graphic- Created logo and brand identity for EECOMM, QTCOMM and ChatNews (subsidiary of IndoChat Group)- Created original character design for dynamic and static chat stickers for IndoChat- Understand marketing initiatives, strategic positioning and target audience- Collaborated and communicating with product team overseas to design and produce user interface elements- Communicating with project team overseas and collaborated with technical team to developed product design, website design, created storyboards and visual mockups, and produced professional visual presentations. (including website, UI/UX, google ads, app preview on play store and app store)- Collaborated with brand specialist and business development director to design and produce computer generate artwork for marketing creative (digital and printed)- Generate clear ideas and concepts in tandem with the brand specialist and the marketing data analyst- Collaborated with brand specialist and creative director to maintained creative promotional videos- Worked closely with various marketing team, product team and technical team and worked on the improvement of the whole design process- Actively participated in brainstorming sessions to come up with new design perspectives, ideas, and style guides for particular campaigns- Ensured that all designs align with the brand image, while also meeting usability and website standards- Keep up to date with graphic design technologies, techniques, and modern trend to deliver cutting edge work- Completed reports on the progress of the assigned projects and presented results to team leader

Jakarta Metropolitan Area

- Study design briefs and conceptualize visuals based on identified requirements- Maintained graphic design guidelines and brand identity- Developed Brand Identity for IndoChat- Created Dynamic and Static Chat Stickers for IndoChat- Collaborated with Social Media Specialist to design and produce computer generate artwork for Social Media Content- Created 2D Motion Graphic for Social Media- Created Notification Sounds for IndoChat- Presented and defended designs and key deliverables to peers and team leader- Illustrated design ideas using storyboards, process flows and sitemaps- Illustrated artistic concepts by designing rough layouts of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts- Defined the tone and voice of the company's brand by drafting the logo and typography for all company publications- Developed a color palette that reflected the brand’s professionalism and friendliness

Kebon Jeruk, Jakarta, Indonesia

Created new design themes for marketing and collateral materials (digital and printed). Collaborated with Lead Digital Strategist to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of online promotional and informational items (Instagram and Youtube) for key clients under direction of Lead Digital Strategist.

Greater Jakarta Area, Indonesia

Within Blackberry Messenger's illustrator team, my job desk was to create new sticker packs (some of them are animated) that will be published on a weekly basis. Blackberry discontinued its services on 31th May 2019.

Full Stack Product Management, 100/100

Enrolled to Product Management boot camp held by a learning academy focused on tech industry. End-to-End Product Management Process taught.

Bachelor'S Degree, Design And Visual Communications, General, Gpa 3.47 Out Of 4.00

Activities and Societies: Member of DKompleks - DKV UPI YAIFinal Project : 'Popo Wants to Dance' a Children Illustration Book.