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Maximized revenue opportunities for Canada's National Ballet School through The Shoe Room Ballet Boutique and Online Ballet Shop. Responsible for forecasting and managing annual operating budget. Proven track record of revenue generation, brand management, and long-term strategic planning.Achieved expert level knowledge of pointe shoes and pointe shoe fitting. Influenced the development of pointe shoe design and manufacturing by providing consultative services and liaising with dancers, teachers and manufacturers.Experience with the planning, creation and implementation of marketing campaigns. Proficient in Adobe Suites.Recruited, hired and trained a highly effective retail team with low turnover. Created a methodology of high-level customer service which is responsible for The Shoe Room'a 85% customer retention rate.

OneTen Instruments is a Toronto based family business founded in 2010. We specialize in the design and creation of professional quality world percussion instruments, while maintaining respect for their traditional roots. Although pieces in our collection can be considered works of art, each hand crafted item has been developed with the cooperation of professional musicians, meeting the acoustical standards required for recording and performance.Through our passion for world rhythm combined with our expertise in performance art, education, marketing and retail management, and technical skills our aim is to provide instruments that inspire and encourage the percussionist in us all.