Nadia Scott Email and Phone Number

Outsourced marketing for companies of all shapes and sizes. We become your virtual CMO, providing you with exactly the marketing services you need to reduce marketing costs & increase effectiveness. We're experts in SME's, providing your business with access to experienced, quality marketing and creative services.

Ora Pharm is an ambitious new startup in the medicinal cannabis industry. Within the advisory board, my role is primarily to oversee and advise on the marketing, branding, sale and operating structure of the business.

Farmlands is the largest rural buying group, services provider and retail network of its type in New Zealand, transacting more than 2.5 billion dollars annually across its retail branches and Farmlands Card businesses. It is listed in the top 20 companies by turnover in New Zealand and services over 70,000 shareholder farmers nationwide.Leading a team of producers and agency partners to concept, develop and take both B2B and B2C campaigns and events to market via remote sales networks, technical advisors and retail channels. This role encompassed marketing operations, quality assurance, process development, building culture and team dynamics for a newly restructured department. Within the rural sector Farmlands operates not only as a supplier of key inputs to farmers and other rural businesses, but also as a media channel. Commercialization, management, and production of trade publications, both printed and digital, was the responsibility of my team.Key accountabilities include: Campaign development and delivery, media strategy, value proposition design, stakeholder management, process development, media management, marketing operations.

Macpac are one of New Zealand’s classic heritage brands, having been a fixture in the outdoor industry since 1973. The company has a proud history of manufacturing outdoor apparel and equipment, which today is sold through a network of over 70 wholly owned stores across New Zealand and Australia, a successful webstore, commercial sales and export functions. Macpac has been through a period of complex change during my tenure; not only have we had rapid like-for-like sales growth and expansion of the store network, but also two company sales, and the rebranding and integration of the Rays Outdoor chain of Australian super stores to Macpac. The company is now part of Australian based Super Retail Group, and as a member of the core senior leadership group we progressively integrated Macpac into the commercial and governance structures of the wider parent company. Here I lead a unique marketing team with creative skillsets that would usually be sourced from external agencies sitting alongside the traditional marketing functions. Key Achievements: • Contributing to sales growth of over $80m and consistently strong LFL growth over four years between 2015 & 2019.• Relaunching the Macpac Masterbrand identity in 2016 with a new logo and visual guidelines.• Establishing and leading the Macpac Fund for Good charitable fund, supporting grass-roots not-for-profit organisations in outdoor based social and environmental development.• Spearheading the winning tender with Air New Zealand for Airpoints™ partnership for the outdoor category.• Leading the marketing stream to transition the ‘big-box’ Rays Outdoors stress to the Macpac brand, including a refreshed customer experience design, store design and communications strategy.

adidas is a global leader in sporting apparel and footwear, publicly listed in Germany with annual operating revenues in excess of €14.4bn. The company prides itself on its high performance environment which is reflected in all areas of product, operations, marketing and strategic alliances. As one of the world’s foremost sporting sponsors adidas is proud to align with New Zealand Rugby as principal partner – the second most valuable sponsorship in adidas’ global portfolio. Full responsibility for marketing, product design and activation of the sponsorship sits with the New Zealand local team. This role was both diverse and technically challenging leading all sporting and fashion product portfolios for the New Zealand market, and with split reporting lines into Germany, New Zealand and Australia.PRIMARY RESPONSIBILITIES:• Development of global rugby campaign strategies and collateral, for the Footwear, All Blacks Licensed and Super Rugby Licensed categories.• Business leadership, strategy and team development as a member of the Pacific leadership group.• Brand strategy leadership, planning, research, implementation and control.• Retail marketing strategy, campaign creation, implementation and monitoring.• Public relations planning and management, risk management, media relations and engagement.• Go-to-market management - seasonal product launches.• Sports marketing management including investment planning and contract negotiation (event sponsorships), sponsorship planning, sponsorship leverage and event management. • Principal team member and market liaison – New Zealand Rugby (NZRU) principal partnership. Chief point of contact for NZ Rugby, marketing and strategy.• Major event management.• Trade marketing campaign development, wholesale sales strategy, branded space design and management.

Bendon is New Zealand’s leading lingerie manufacturer and retailer. It is also a global success known for its design leadership, product and marketing innovation. As Marketing Manager I had responsibility for the complete brand portfolio including Elle Macpherson, Bendon, Fayreform and emerging brands. This position was central to ensuring long term brand health, new brand development, and tactically, the financial success of each seasonal collection. As global marketing lead I was responsible for developing and driving brand strategies for Australasia, the UK, Europe, the Middle East and the USA. The role encompassed creating compelling campaigns to build brand identities globally, ensuring worldwide consistency of execution, and providing leadership for marketing teams in subsidiary offices.PRIMARY RESPONSIBILITIES:• Lead the full go-to-market process for local and global markets, including range planning & strategy, communications strategies, budgets, product plans and pricing strategies. • Providing direction and mentoring for Brand Managers in the development and execution of local market strategies & tactical plans. Creation and implementation of media and PR plans, trade marketing activity and promotional activity for the NZ market. Global brand alignment.• Retail strategy for Australasian Bendon Lingerie retail stores in conjunction with Retail Operations. Encompassing retail events, point of sale, visual merchandising, staff training and product knowledge.• Support global key account teams in sales launches, development of channel strategies and co-op activity.• Identification of new markets and product development, including opportunity analysis, brand identity, concept testing, naming, design system, PR and media strategy, brand collateral and campaign concepts.• Leadership of cross functional sales & operations teams to ensure delivery to market is consistent and seamless. • Leadership and development of the global brand marketing team.

With a presence in 130 countries L’Oreal is a world leader in the beauty industry. Sitting within the Profesional Products Division, this was a dynamic, fast paced and commercially disciplined role. Responsible for leading and developing L’Oréal’s foremost premium professional brand within trade and consumer markets, with emphasis on sponsorship, trade promotions, PR, event management, and business development. PRIMARY RESPONSIBILITIES:• Leadership of New Zealand brand strategy, translating global strategies into marketing and promotional plans relevant to local channels and consumers.• Management of sponsorships and brand partnerships including Air New Zealand Fashion Week, Vodafone New Zealand Music Awards, Trelise Cooper and designer partnerships. • Trade marketing strategy including trade promotions, product launch activity, business development, visual merchandising and retail environment.• Leadership and management of the product marketing team, including portfolio planning, brand collateral, sales analysis, forecasting, training and development. • Event management including L’Oréal Colour Trophy and L’Oréal Talent Spotting.

Morphy Richards is the United Kingdom’s leading brand in small domestic appliances, with a long history of innovation in product and communications. With new export markets in Europe the company actively targeted further European growth, followed by the Middle East, Australasia and South Africa.This role was both wide ranging and influential, encompassing all elements of the marketing mix, brand architecture and the commercial / marketing interface. The business split into three categories namely Kitchen, Household and Commercial; I was responsible for driving growth and building the brand in the Household categories which together represented the largest growth potential for the business. Managing four distinct portfolios, including Vacuums, Personal Care, Audio & Electric Blankets. PRIMARY RESPONSIBILITIES:• Product development, industrial design, management of product manufacturing and sourcing, including maintenance of relationships with Chinese and Korean suppliers, identifying and developing new lines of supply.• Develop and deliver the marketing strategy, ATL and BTL communications, for both global and domestic markets.• Sales strategy, trade marketing, co-development of own brand and exclusive product lines.• Management of strategic partnerships, charitable relationships, technology alliances, and licensing agreements.• Lead the corporate brand identity team with a remit to develop the overarching brand plan, repositioning and differentiating Morphy Richards within the competitive set.• Managing cross-functional pilot teams in business process re-engineering and transformational change projects.

Hallmark is the world’s largest greetings company with revenues in excess of US$4b in 2002. In a strongly marketing led environment, this was a highly commercial role central to all design, operations and sales functions. The role focused on strategic product planning and brand management for the complex Everyday Cards category. Ensuring smooth delivery of the marketing plan through effective management of interdepartmental relationships & projects.PRIMARY RESPONSIBILITIES:• Annual operating plan & execution for the 6 product ranges within the Everyday Cards portfolio.• New product development leadership - branded and own brand Everyday Cards, from research to launch.• Portfolio analysis and lifecycle management• Channel strategies & trade marketing collateral, display solutions, trade advertising, trade shows and exhibitions.• Management of qualitative and quantitative research programs, including mock shops, focus groups, segmentation studies, qualitative item screening, usage and attitude and ethnographic studies.• Marketing representative within the Business Systems team, focusing on user needs identification and maintenance of business intelligence, sales forecasting, inventory control and data warehousing tools.