The lead architect for all-things-content. I lead the overall content track for key clients like HDB and IHiS (now known as Synapxe) for their digital transformation projects. Responsible for overall content strategy while working alongside cross-functional teams of UX, data and tech to delivery a unified solution for clients. Other clients:- Johnson & Johnson (US Listerine, ORSL) - Ministry of National Development (MND)

In my role at Salween Group, I am responsible for the multi-channel marketing strategy, account management and execution roles for key clients such as Kenwood Singapore and Malaysia, Oddbods (One Animation), Memories Group, Contour Network, Sankyo Frontier among others. I'm also managing and creating content for B2B projects with global fintech payment startups such as Thunes and 2C2P, leveraging my experience in SEO to integrate into the overall marketing strategy.

• I headed the Creative Strategy and Copywriting team for I Concept’s Singapore and Malaysia arm of the business.• Ideate, conceptualise, strategise and execute content strategies for offline and online touch points including for print and digital touch points. This spans social media campaigns, mall campaigns, OOH advertising, websites and interactive installations/brand activations• In charge of developing, strategising and executing content strategies based on client's business objectives or the end user's needs• SEO-trained and equipped in crafting SEO strategies for I Concept Digital + Client Accounts to steer organic growth to achieve first page ranking on Google SERPs.• Content strategise, conceptualise, manage and strategise content for key accounts like American Express Singapore, National Council of Social Services(NCSS), MERZ Aesthetics Asia, Majlis Ugama Singapura (MUIS), Agency for Integrated Care (AIC), mosAIC, Invest Selangor Berhad (ISB), Bank Negara Berhad, Mah Sing Group, among a host of other clients • Maintain relationship and rapport with key clientele while establishing new connections and networks • Develop and conceptualise ideas for Pitch/Tender/Project decks for Social Media, Web and Digital Proposals• 70% win rate for pitches that I head. • Provide mentorship to other creative strategists to further develop their writing and strategy skills • Works closely with in-house UI, UX designers, programmers and clients to achieve final output for clients.

• My role in [kloo] was a hybrid one where I handled Copywriting and Account management. My main accounts was for The Best of You social movement (an initiative of Julie's Biscuits), and other key accounts like Gunong Sayang Association and mainly branding-level projects and campaigns under Julie’s Biscuits and more• Understand and communicate the strategy and objectives behind the social movement and campaigns of client’s. • Plan, create and develop content for movement’s social media platforms to effectively engage audiences which includes content direction for video production, budget planning, and space planning for on ground exhibitions and etc• Co-manage and optimise website and social platforms with Digital Marketing team to increase engagement and reach with audiences• Strategise and execute online marketing with Creative and Digital Marketing teams• Plan, execute, and manage on-ground events with Events team • Brainstorm, develop and execute ideas in general to benefit and improve the movement and it's reach to reach client’s objectives • Liaise and Coordinate between external video vendors and Client for production projects • Create proposal decks for Tenders and/or Acquired Projects for Clients whenever required• Work closely with in-house designers to create compelling visual assets for client’s projects• Distribution: Pitch Press Releases and angles to online and offline media and publications to supplement PR efforts for the movement and for clients’ PR campaigns

Key Skills Attained: SEO Strategy, Content Strategy, Content Writing, Marketing, Editorial • Responsible for managing and planning content strategy using SEO-friendly techniques directly taught by founder (ex-Googler)• Established partnerships for content syndication, content partnership and content contribution to top-tier online publications• Pitch stories, produce and manage content for publications and blogs • Managed a pool of freelance content writers and editing of articles• Ghostwrote for top-tier publications like Forbes Asia and Huffington Post whilst establishing contacts with key 1st to 3rd tier publications and publishers • Planned and executed marketing efforts including the establishment and forging of partnerships with banks, schools for marketing campaigns and promotions

• Handle concerns like fraud, recovery, adequacy of reserve and underwriting risks.• Identify, Conduct and Coordinate investigations on assigned claims• Exercise independent decision making up to authorized limit while keeping to Company’spolicy and regulatory requirements.• Work with surveyors, loss adjusters, lawyers to validate, and allocate adequate reserves to compensate parties that are seeking redress

Adjudicate and assess Proofs of Debt filed by creditors in accordance to Bankruptcy Actand Bankruptcy Rules in the Insolvency and Public Trustee’s office• Liaise with law firms, financial institutions and other government/external agencies• Pursue on investigations and dubious claims with care and accountability• Deal with ad-hoc disputes by financial institutions and insolvent persons.• Make decisions on acceptance of legal documents and invoices• Work hand in hand with in house lawyers/legal officers to ascertain validity of debt/discuss legal issues

• Front desk administration• Pre-sales consultancy• Sales consultancy on available fitness packages