As the Executive Director of the Knowledge Center (KC), I am responsible for enhancing and streamlining the internal organization of the KC. This involves managing various aspects, such as welcoming visitors, overseeing the execution of projects, handling communication both within the school and with external partners, ensure brand communication aligns with the NSBE brand when required and collaborate with the Science communication team for research-related activities. Additionally, I support the organization of KC events, including monthly research meetings and I collaborate with the Management Control team to align actions with the KC's objectives. This includes preparing project "Business Plans" encompassing invoicing, spending, and HR aspects. Furthermore, I assist in developing the KC's annual budget and financial needs. Externally, I proactively seek funding and research opportunities and stay updated on activities of other KCs and units with overlapping interests.

Cinemundo is a Portuguese company established in 2014 that focuses on 3 key areas in the entertainment industry in Portugal, Angola and Mozambique: - Theatrical Distribution of Movie Rights: Indie movies, STX titles, Universal Pictures and Warner Bros. catalogue- Digital Distribution (on-demand) / OTT: Content through the following platforms: TVOD, SVOD and Electronic Sell-Through (EST). Cinemundo partners with local and international operators to make its titles available (mainly movies, series and animation) with on-demand models with subscription.- Television: Production and broadcasting of Basic Pay-TV movie channels - Canal Cinemundo and DStv Pipoca (Exclusive for Multichoice for African Portuguese-speaking markets)Responsibilities:• Responsible for planning, implementing and exploring strategies to build brand awareness and deciding contents for the Channels Cinemundo and DStv Pipoca (Leading Channel in Angola and Mozambique) - B2C. • Audience analysis to monitor progress and submit performance reports for tactical decision-making. • Define editorial program scheduling• Oversee content buying with external distributors through International Markets. • Develop strategic collaborations with Telcom Operators (B2B) on brand communication, local initiative launch communication and ensuring excellence in execution, creating value together by storytelling and content.• Manage the Digital Media Team in developing, executing, and monitoring online media.• Responsible for all partnerships and cross promotions with tactical brands in line with the channels’ and company’s objectives.• Control and manage the department’s budget and develop the local adaptation or creation of ATL campaigns & BTL for the initiatives and launches. Manage Agency Relationship and development of action plans.• Supervision and monitorization of the Marketing Department and help develop, train and coach the team in building framework to reach the division’s goals and objectives.

Head of Digital Media @ MTV Networks PortugalResponsibilities:• Manage the Digital Media Team in developing, executing, and monitoring online media • Utilize digital media knowledge to gather and analyze research to make strategic media recommendations• Evaluate digital media opportunities, analyze metrics, provide campaign effectiveness reports, and identify growth opportunities.• Manage all digital campaign priorities tied to campaigns launches• Interact across departments to ensure assets and information are being delivered and disseminated appropriately and in a timely manner• Stay apprised of industry trends, new media programs/opportunities, and advise on new ways to reach campaign target audience

#2 Employee @ Facebook PortugalAgency Partner - Portugal:• Manage the strategic relationships within a operating company, dealing with both traditional and digital media and execute Facebook global and local deals with agencies• Develop strong relationships within agencies• Support and develop entire agency to ensure excellent understanding of FB value proposition and products• Track revenue performance across the agency portfolio and determine corrective measures where needed• Manage the acceleration of clients in own portfolio• Support client partner in identifying and pitching transformational opportunities to clients• Senior PoC for the agency responsible for passing any opportunities/enquiries to the right contact within Facebook

Dreamia – Serviços de Televisão, S.A. is joint venture, formed and held in equal shares by the two partners NOS and AMC Networks, and is the result of a strategic partnership for the production of children’s, and movies and series channels, aimed at the Portuguese market and at Portuguese-speaking African markets. The company produces four channels: Panda Biggs, Canal Panda, Canal Hollywood and MOV.Canal Hollywood: is the leading cable channel in Portugal. This movie channel is programmed for the whole family, with a wide audience appeal that offers the best selection of American studio movies and a wide variety of choice of genres from kids, action, comedy and drama.MOV: is a movies and series channel and is targeted to a predominantly male audience with a variety of edgy sci-fi, horror, and action series and films.Marketing and Brand Manager - Canal Hollywood & MOV:• Implementation of Brand and tactical marketing campaigns and activities.• Execution of online strategies that include digital marketing / social media campaigns• Manage specific projects• Contact with advertising agencies, developing partnerships in various marketing activities.• Supervision and Design of content from Web sites and social networks (images, videos, texts, games...) • Management of On Air Promotion materials, preparation and supervision of outstanding materials and documentation and control of Press Releases • Support for press conferences, coordination of events.• Contact with international studios.

Responsibilities: • Relationship with media and advertising agencies• Negotiating partnerships with distributors to promote films in the various communication channels of ZON Lusomundo Cinemas, including in theatre authorizations• Support for the rental of theaters for corporate events, responsible for programming Madeira, supervision of ZON Lusomundo social network pages and website.

• Responsible for the conception and development of the communication strategy of various brands.• Functions: develop a straight relationship with clients, identify opportunities, incorporate concepts and implement strategies integrated with the different areas of traditional and non-traditional communications (Social Networks, SEO / SEM, Mobile Marketing…)• Client Portfolio: CGD, CTT, Sonae Sierra, Blédina (Danone), Saúde CUF, Lacoste, and other

Leading Portuguese Company that controls the major cinema and movie theatrical distribution assetsInitially responsible for all aspects of Promotions and later became in charge of Publicity, PR & Special Events, for motion pictures released in Portugal under Walt Disney Pictures (BVI) Brand and other major independent studios..• Publicity, RP & Special Events: responsible for Publicity / PR / Special Events in the Marketing Department, maintaining a direct contact with the press (TV; Radio, Newspapers, Magazines, On-Line). Functions include: management, organization and coordination of Special VIP Events related to movie premieres; preparation of National and International Junkets; maintain a daily-based relationship with the press, providing them materials and content for upcoming releases; prepare internal and external distributions and correspondence, such as press releases, tune-in alerts, media alerts; contact international and national studios that own the legal rights of the movies.

Leading Portuguese Company that controls the major cinema and movie distribution assetsInitially responsible for all aspects of Promotions and later became in charge of Publicity, PR & Special Events, for motion pictures released in Portugal under the Walt Disney Pictures, Touchstone Pictures, and other major independent studios distribution activities.Promotions Manager: Responsible for Promotions in the Marketing Department. Tasks include: follow-up, support, contact and negotiate with potential partners to develop partnerships relating to the release of new movies in cinema; develop promotional events and support the development of materials and advertising campaigns; contact international and national studios that own the legal rights of the movies.