Nadia Allen Email & Phone Number

United Kingdom

• Led development of the communications and digital strategy. Working closely with business unit directors
• Planned targeted initiatives to drive business development, customer engagement and brand presence
• Led and empowered three direct reports
• Member of HPE partner go-to-market executive project and channel communications workstream
• Led development of deployment of communications content across owned, earned and paid channels
• Managed media relations, created joint industry partner press releases and several awards submissions

Watford, United Kingdom

• Medtronic mission is to contribute to human welfare by the application of biomedical engineering to alleviate pain, restore health, extend life. MITG business is a pioneer of several industry-leading brands.
• Collaborated and developed content strategy and messaging for 10 business partners across MITG EMEA
• Proven success in growing audience engagement to record levels of 39% and increasing sales leads
• Ensured all content on-brand and consistent across media and channels and optimised for search
• Led strategic planning of digital transformation in communications for remote EMEA sales
• Collaborated across the matrix with public relations, operations and services to define the brand story

London, United Kingdom

• A software technology leader of cloud-based eCommerce analytics and solutions to CPG/ FMCG, Pharmaceutical and technology sectors, Nestle, P&G, Unilever, Amazon, Mondelez International.
• Managed marketing insight projects to support lead generation and nurture campaigns (reports, blogs)
• Developed relationships with targeted external media and analysts to deliver business objectives
• Engaged the media with relevant content and thought leadership driven partnership opportunities

London, United Kingdom

• A $1bn world leader in creating retail loyalty programmes to engage shoppers and grow retailers’ sales
• Introduced and implemented loyalty programmes at blue chip grocery retailers, Musgrave and SPAR
• Chaired cross-company meetings with the client and cross-functional teams in sales, logistics, supply chain, creative design and print, inviting participation in planning & implementation of the project plan
• Rolled out programme across 414 stores in the Republic of Ireland, managing process, training and wrap up

• Part of Panasonic Corp. a $77bn worldwide leader in diverse electronics technologies and solutions for customers
• Increased revenue from £400K to £6m in 3.5 years; awarded commemorative plaque by HQ in Japan
• From scratch, devised a detailed plan to commission manufacture, create brand awareness and set up marketing assets to generate high revenue within 3 years
• Set up a portfolio of digital marketing activities including SEO, Affiliate advertising (CTR), Facebook competitions, Video demos, Amazon reviews, email marketing, and celebrity endorsements
• Awarded commemorative plaque for exceptional teamwork and exceeding company’s expectations

• Collaborated with internal/ external teams to define new tech marketing programs/channel expansion
• Managed marketing and capital budget securing additional funds from executive leadership in Japan
• Created high speed campaign and PR events with key opinion leaders, leading to awards and 24% share
• Persuaded stakeholders in Japan to accept significant budget request to roll out in-store displays
• Devised a marketing strategy to drive Above the Line & Below the Line communications (£1.5m spend)