After nearly two years learning the ropes at iWMS, I stepped up as Senior Marketer. Here’s the quick rundown of what that means:Every two weeks, I help steer our sprint planning—setting goals, assigning tasks, and making sure we’re moving forward. A large part of my role is driving our social media presence, managing content across platforms to keep our audience engaged and our brand top of mind. I’m also at the helm of our blog and article process, overseeing everything… Show more After nearly two years learning the ropes at iWMS, I stepped up as Senior Marketer. Here’s the quick rundown of what that means:Every two weeks, I help steer our sprint planning—setting goals, assigning tasks, and making sure we’re moving forward. A large part of my role is driving our social media presence, managing content across platforms to keep our audience engaged and our brand top of mind. I’m also at the helm of our blog and article process, overseeing everything from content strategy to publication, ensuring our voice is always clear and impactful.Research and SEO? Those are my go-to tools. I dive deep into market insights to steer our campaigns and help the brand stand out online. And when I’m not doing that, I’m collaborating across teams to shape strategies and craft content that boosts our visibility.Here's a bit of a summary of my role: - Delegate tasks and plan sprint tasks biweekly to ensure successful organization and execution of marketing objectives- Oversee campaign performance tracking and analysis, delivering comprehensive reports to pinpoint actionable insights and optimize strategies for enhanced ROI and performance.- Conduct in-depth market research, SEO analysis, and forecasting to guide data-driven decision-making for impactful social campaigns and web performance.- Collaborate cross-functionally to develop high-performing strategies, content, and web copy that propel the Marketing department's goals, enhance overall brand visibility, and drive SEO improvements. Show less

Before the Promotion:In my earlier role, I focused on the groundwork that keeps a brand aligned and growing. I contributed to developing and implementing our brand strategy, making sure every move aligned with our core business objectives. A lot of my time went into analyzing marketing and social media campaigns—preparing weekly and monthly reports to measure performance, spot trends, and find those actionable insights that keep us evolving.I also conducted market… Show more Before the Promotion:In my earlier role, I focused on the groundwork that keeps a brand aligned and growing. I contributed to developing and implementing our brand strategy, making sure every move aligned with our core business objectives. A lot of my time went into analyzing marketing and social media campaigns—preparing weekly and monthly reports to measure performance, spot trends, and find those actionable insights that keep us evolving.I also conducted market research, competitive analysis, and forecasting, all to keep our marketing initiatives forward-focused and relevant. Working closely with the team, I helped create high-performing strategies and content that supported our department’s goals and made a lasting impact.In short, it was about finding the insights that matter, strengthening our processes, and building the foundation for everything that came next.In short my role was to: - Contribute to brand strategy development and implementation, ensuring alignment with business objectives and driving process and content improvements.- Analyze marketing and social media campaigns, preparing reports weekly/monthly to measure performance and identify actionable insights.- Conduct market research, competitive analysis, and forecasting to inform strategic decision-making for marketing initiatives.- Collaborate on the development of high-performing strategies and content that support the Marketing department's goals. Show less

- Successfully executed marketing campaigns for a diverse portfolio of high-profile clients across various industries.- Led the RFP/RFI response process, analyzed campaign performance and expertly managed campaign setup and ongoing optimizations.- Utilized Google DV360 and Google Ads to drive data-driven insights. Improved campaign performance with targeted optimizations, leading to increased engagement, average watch time and overall, ROI for clients. - Collaborated with the… Show more - Successfully executed marketing campaigns for a diverse portfolio of high-profile clients across various industries.- Led the RFP/RFI response process, analyzed campaign performance and expertly managed campaign setup and ongoing optimizations.- Utilized Google DV360 and Google Ads to drive data-driven insights. Improved campaign performance with targeted optimizations, leading to increased engagement, average watch time and overall, ROI for clients. - Collaborated with the finance team to deliver detailed monthly reporting, ensuring accurate tracking and analysis. Show less

- Developed diverse educational and promotional materials, including infographics, presentations, video resources, and Moodle learning activities to enhance online learning experiences.- Curated and organized relevant Online Content & Social Media Posts, ensuring alignment with business goals, course objectives and student learning needs.- Utilized Microsoft software, Moodle & Canva to create visually engaging and informative content that increased student engagement.

Tutor at Dawncroft education for Economic and management sciences, Mathematics, Mathematical Literacy as well as Business and Consumer studies.

Summer Internship:- Conceptualized and designed marketing materials, including design briefs, promotional presentations, and communication media for events.- Collaborated with the marketing team to develop and execute advertising strategies.- Gained valuable insights into radio advertising and external agency operations through on-site observations and visits.