Nadia Conard Email & Phone Number

San Diego, California, Us

Waltham, Ma, Us

- Strategic lead for four to five teams with 6+ talented professionals per team- Oversees day-to-day account management and focus on higher level strategic goals- Manages $1.2M in revenue annually- Lead new business meetings and plan development with internal teams and prospects- Leads internal healthcare practice planning and external initiatives- Responsible for managing 4-5 direct reports and their career development- Co-lead Inkhouse internal training for junior team members and DE&I program content and planning- Streamlines media strategy and goals for diversified clients including Aktiia, BioMed Realty, ForgeRock, Front, Okta, Obsidian Security. Outset Medical, Ping Identity, SmartRent, Venafi, and VMware.

Waltham, Ma, Us

- Managed five accounts with five or more team members. Clients include Aktiia, BioMed Realty, Front, Obsidian Security, Okta, Outset Medical, SmartRent and VMware SBU- Managed accounts with budgets ranging from $20K-$90K per month- Day-to-day client contact- Co-lead Inkhouse training and DE&I program- Acted as a mentor by guiding junior team members on career development and public relations techniques- Oversaw two funding rounds for clients with coverage secured in top tier outlets including Fortune, The Wall Street Journal, and Crunchbase

Kalamazoo, Mi, Us

- Developed and executed digital and public relations strategy for Stryker Orthopaedic Instruments business unit - Oversaw content development and managed Orthopaedic Instrument's social media presence (LinkedIn and Twitter)- Managed and executed all company and division-wide website related projects- Managed and executed awareness generation campaigns and lead management - Managed public relations and digital vendors on project management and execution - Managed, analyzed and optimized all PPC campaigns to continually improve performance- Worked closely with Corporate and division partners to align with company-wide strategy - Partnered with Brand teams to develop public relations and digital communication strategies for new product launches and target new market opportunities - Lead digital asset integration for acquired companies- Managed the commercial process to enable Salesforce lead management and Pardot to continue build out of lead management and direct to customer communications - Developed first public relations plan and direct to patient campaign for Orthopaedic Instruments which included a patient resource website, consultant and patient videos, earned media campaign, organic social content, and paid social and digital advertising- Developed and managed public relations RFP process in 2019 and was onboarding lead for new agency partner - Led external communications plans for product launches Accomplishments- Grew Orthopaedic Instruments social media following by 1,778% since joining in 2019- Oversaw six digital advertising campaigns that generated more than 32,000 clicks (5,424% increase from 2019)- Managed Breast Cancer Awareness month campaign for Hidden Scar which generated four million impressions and 172K engagements on social media

Kalamazoo, Mi, Us

- Managed Annual Shareholders Meeting logistics and development of content - Supported the content development of the Annual Review by working closely with business partners- Assisted in securing and coordinating interviews for company executives - Served as a point of contact for incoming media requests and assess media opportunities - Developed media materials including pitches, company announcements and briefing materials for company spokespeople - Prepared business partners for media interactions and provide input on press releases/pitches - Managed media monitoring and event production vendors - Supported crisis communication activities and manage holding statement database Achievements - Implemented a new media monitoring service that has streamlined the process and given the company access to more analytics - Successfully executed Annual Shareholders Meeting in 2018 and improved planning process for 2019 - Secured coverage in Diversity & Inclusion media outlets in support of company's media strategy

San Francisco, Ca, Us

Clients: Toyota, Vulcan Real Estate, Boost Mobile, CollinsWoerman, Comcast, Industrial Realty Group, SECO Developments, Shea Homes, Kespry, AC Hotels, Seattle Housing Authority and Wood Products Council- Day-to-day contact for clients and handle general account management- Managed budgets and monthly invoicing for various clients- Account lead for various accounts including AC Hotel and Wood Products Council- Provided strategic planning and media strategy for a wide range of clients including Toyota, Kespry, Boost Mobile and Comcast- Conducted media relations for proactive, seasonal and launch efforts for clients including CollinsWoerman, Toyota, Vulcan Real Estate, and Shea Homes- Prepared briefing materials and media train spokespeople for interview opportunities - Managed relationships with various marketing partners for sponsorship opportunities with Toyota- Developed strategy and manage new business proposal submissions- Content creation and website management for a community development microsite- Identified top influencers for engagement around product launch and product sustainment activities- Developed relationships with local reporters and influencers in order to work together to identify best opportunities for partnerships- Provided onsite staffing support for media influencer events and trips on behalf of Toyota- Developed thought leadership strategy plans for clients Achievements: - Secured coverage in local media outlets in Washington and Oregon for the Seahawks "Road to the Playoffs"​ presented by Toyota- Secured coverage for clients in Seattle Met, GeekWire, King 5, UW Daily, The Stranger, Evening Magazine, ShowCase Media Magazine, Q13, PSBJ, The Seattle Times, The Registry and KXRO radio- Successfully executed influencer program with Toyota and Taste of Tacoma in June 2017

San Francisco, Ca, Us

Clients: Toyota, Vulcan Real Estate, CollinsWoerman, Comcast, Combatant Gentlemen, Industrial Realty Group, SECO Developments, Madora, Propel Star Wars, Shea Homes and Wood Products Council- Day-to-day contact for clients and handle general account management- Provided strategic planning and media strategy for a wide range of clients including Toyota and Comcast- Drafted press releases for grand opening, groundbreaking events, and sales for consumer and real estate clients- Conducted media relations for proactive, seasonal and launch efforts for clients including CollinsWoerman, Toyota, Comcast, Vulcan Real Estate, Madora, Shea Homes, and Combatant Gentlemen- Prepared briefing materials and media train spokespeople for interview opportunities - Worked with various marketing partners for sponsorship opportunities with Toyota- Managed media onsite during client events including press trips and groundbreaking events- Coordinated product reviews for local/national media and lifestyle bloggers on behalf of Toyota and Madora- Developed strategy and lead new business proposals - Content creation and website management for a community development microsite- Identified top influencers for engagement around product launch and product sustainment activities- Drafted nominations for executives for local and national speaking opportunities/awardsAchievements: - Secured coverage for consumer, hospitality, real estate and architecture clients in Q13, Built In LA, The Registry, KXRO radio, Seattle Met, The Stranger, GeekWire, KIRO radio, South Sound Magazine, Enumclaw Courier Herald, KIRO-TV, Seattle Business Magazine and various lifestyle blogs including Emerald City Life. - Received an internal agency award (The Homer Award) for Toyota Plant Tour execution in October 2016.- Successfully coordinated influencer program around the Toyota Tundra Giveaway at the Seattle Seahawks Thursday Night game on Dec. 15

New York, Ny, Us

Client: Assembly for Microsoft Retail Stores- Provided strategic planning for public relations efforts- Conducted media relations for seasonal outreach efforts and launch events for Microsoft Retail Stores- Prepared briefing materials for Microsoft executives for various launch events - Prepared messaging and reactive messaging for issues/crisis management- Owned coverage reporting during key launches for Microsoft stores- Provided strategic planning and onsite support for Microsoft Retail Stores as they expanded their presence in North America.- Owned executive client stakeholder communication deliverables; communicated new store openings, schedule of events and retail customer engagement opportunities.- Managed attendance of key Microsoft business partners (government officials, non-profit organizations, C-suite executives) during exclusive grand opening events by preparing official invitations, distributing event reminders and managing the check-in desk.- Identified local non-profits to receive software grants during grand opening events and lead grant fulfillment process- Managed intern group during key account moments. Achievements- Secured coverage in The Denver Post, The San Diego Union Tribune as well as local broadcast and blogs for Microsoft retail stores during holiday season and key launches- Coordinated 11 successful reception events, with over 100 guests, for C-suite level guests in locations all over the United States and Canada- Successfully coordinated and managed coverage reporting for major launches including the New York Flagship Store launch and Windows 10 devices announcement

St. Louis, Mo, Us

Clients: Fleming's Steakhouse, Lalaloopsy, Samsung Electronics, Special Olympics World Games Los Angeles 2015, Oberto, and Didi Hirsch Mental Health Services.- Day to day account management - Developed communications materials including press releases, media alerts, and media pitches. - Conducted national and local media outreach, developed media lists and relationships with key local media targets - Prepared coverage reports for clients on a weekly basis

- Handled communications between organization and patient advocate groups- Managed survey and contest entries for innovation summit- Created graphics for survey data and presentation for DiabetesMine Innovation SummitAchievements- Recruited over 900 participants to take part in survey for innovation summit

Los Angeles, Ca, Us

Clients: Ashanti, Kaskade, Carole Bayer Sager, and Mark Ballas- Developed media lists for high-profile clients- Provided clients with impressions/coverage reports- Assisted with the publicity and day-of tasks for special events

Clients: Pure Bar, SpaRituals, ProMax bars, and Gretchen Blieler- Pitched natural food and beauty brands to bloggers and national media outlets- Tracked advertising and public relations activities online and in print magazines - Prepared media lists for various clients involved in the X Games and OlympicsAchievements- Placed clients’ products in national media and blogs including Shape Magazine, Allforyou.com, and Natural Health Magazine

Master Of Arts (M.A.), Strategic Public Relations

Bachelor Of Arts (B.A.), Political Science And Government