Nadia De Cózar Email & Phone Number

Stockholm, Sweden

Stockholm, Sweden

- Working operational as well as strategic- Building up the SEO department – creating working procedures and manuals - Working close and creating long-term relationship with the customers- Educating the clients on the importance of SEO- Creating guidelines and manuals for customers - Reporting and analyzing issues, progress and results

Stockholm, Sweden

- Analyze the current status of customers' websites, and create an SEO Audit, listing the flaws that need to be improved for optimal ranking opportunities in the search engines as well as the user-friendly experience for their visitors- Support and help the customer in the implementation of the SEO Audit - Identify keywords (keyword research) and analyze existing competitors- Identify relevant keywords for new content on customers' website as well as improving existing content, inlc. optimization of titles, meta descriptions, h1, alt tags, content and landing pages that focus on specific keywords/search phrases where improved ranking is desired.- Identify problems in technical SEO such as link, menu and site structure- Tracking keyword progress and sending monthly reports on current rankings- Work actively on improving organic traffic on customers' websites- Responsible for monthly reporting, cost control, analysis of progress and results - Work close and create long-term relationship with the customers

Malta

- Managing the following sites: Casinotop10.se & Casinotoplists.se incl. managing & publishing content and layout (Swedish Market)- Managing changes on the websites (News, Toplists, Games and Reviews etc.)- Writing and translating articles/content/in-depth articles for the sites when needed- Creating images for the news articles - On/off-site SEO- White-hat SEO practices- SEO fixes, including fixes such as 404 Errors, Duplicate Content, Meta Titles/Description, Links, Keywords, etc. - Advanced level of HTML and CSS- Web analytics (rates, leads, rankings, CPA)- Website optimization, CRO, acquisitions, lead generation, ROI in publicity, boosted campaigns and other projects- Monetize traffic- Outreach Projects- Community and Social Media management, promotions of events and content of the sites- CRM- Managing the external freelancers (article writing, graphic design, billing etc.)- Working close with Developers, Designers & SEO ManagersBack Office systems/programs:• Silverstripe Casino CMS• Piwik (Web Analytics)• Sugar CRM • Jira (Issue tracking software)• Screaming Frog SEO Spider• Majestic SEO• AWR cloud• Google Analytics• Google Adwords• Hotjar• Qlikview (Web Analytics)• Trello• Slack

Malta

- Maximizing the footprint of produced high quality content through content promotion; driving exposure, traffic, and incoming links - Building up a network of relevant media contacts and content distribution channels - Contact, negotiate and make sure that links are included in distributed content pieces, according to set order and SEO guidelines, building SEO value for the sites - Follow up on implementation with internal content and SEO team - Creatively contribute with content production subject and daily meetings- White-hat SEO practices- Community and Social Media management of 2 websites within the Highlight Media Group (PokerListings.com & CasinoTop10.net – English Market)- Working on creating long term partnerships and outreach projects- Promotions of events and content of the sites- Managing changes on the websites- SEO Link Baiting/Building campaigns- CRMProjects: - Battle of Malta (Poker tournament - PokerListings)- Pick you Prize (PokerListings)- Competition of the month (PokerListings)- Spin to Win (CasinoTop10)- You bet its X-mas (CasinoTop10)Back Office systems/programs:• Silverstripe Casino CMS• Sugar CRM • BuzzStream• Trello• Mynewsdesk

- Online Marketing with focus on SEO- Lead sourcing, analysis and contact of interesting websites through email, phone, IM, article writing, blogging, commenting and general website promotion- Negotiation of best possible price- Acquiring new deals- Maintaining existing deals by renewal & upgrading- Making sure that there is a sustainable growth in traffic and leads for represented websites and market through different internet marketing strategies- Working towards challenging monthly goals- Giving training to new employeesBack Office systems/programs:• Sugar CRM • Sugar Pill (CRM tracker)

Malta

- Making outbound calls - Making bookings over the phone - Offering personalized service - Sales of luxurious cruises - Uselling- Translations of work material

Malta

- Reporting online marketing statistics - Managing analysis and reviewing data quality on a daily basis; calculating the PPC/PPM/PPA for online dating and mobile campaigns - Controlling the improvement processes of the campaign lifecycle by analyzing the PPC and bid campaigns- Calculating and evaluating the ROI of the campaigns- Comparing data tracking (Google AdWords) with the company's tracking software to ensure accuracy of PPC/PPM/PPA and spot any miscalculations- Analyzing tracks using Google Analytics and the platforms where the campaigns were displayed. Common used platforms were Google Bing and Facebook- Website translations for dating sites, from Italian to SwedishBack Office systems/programs:• Google AdWords• Google Analytics• Google Bing• The Company's own platforms• Excel in vast extentRFL: Redundancy (Lack of work)

- Responsible for the profit & loss of the assignments.- Assuming responsibility for team members & adopting a hands-on approach in training, performance monitoring, coaching & leadership of specialist within the assignments.- Revising operational practices and realizing innovative means to increase productivity aspects whilst not losing foresight of the economic targets/goals.- Management of the team, including hiring, planning, scheduling, development and performance management.- Ensure service levels, quality & efficiency and that customer expectations & agreed services are being delivered (SLA).- Maintaining & extending customer relationship.- Meeting internal & external deadlines.- Identifying up-selling opportunities & maximizing profitability.- Reporting payroll and customer invoices.- Periodically 1-2-1´s with the team members in order to motivate, improve / achieve target.- TranslationsBack Office systems/programs:• OTRS • NETENT• Odds/-GamMatrix Administrator• NYX-IOM-Knowhow Gaming • CazApuestas Administración• Live Support Chat for Web SiteRFL: Redundancy (Lack of work)

Malta

- Answering players & customers queries by phone, e-mail and Live Chat - Chat hosting for Betting Companies - Working for both Swedish and Spanish departmentBack Office systems/programs:• OTRS • CazApuestas Administración• Live Support Chat for Web Site

Gothenburg

- Welcoming guests to the hotel - Checking in and out guests at the hotel- Maximizing hotel sales revenue from walk ins- Arranging tours for the guests- Booking other activities in the area including transfers- Answering all incoming calls to the hotel & the Exhibition Centre