Leading international sales and marketing for ORLY and SPARITUAL worldwide.

Leading company growth and success through management of international sales & marketing strategies to professional beauty distributors in 65 countries all over the world, developing an overall growth strategyResponsible for planning and directing all sales, marketing & education activities for established and new distribution channelsIdentifying new market opportunities and increasing brand awareness and profitabilityResponsible for business growth of top 20 accounts domestically

Leading brand growth and success through management of international sales & marketing strategy and trade channels promotion, planning and execution of cross-channel promotional programs and brand awareness efforts internationallyCreating and leading seasonal campaigns to hi-end retail chains and professional beauty salons all over the world including Managing outsourced brand managers, make-up artist and artistry team and PR agencies relationships internationally Responsible for business agreements, market and competitive analysis, product pricing internationallyResponsible for sales and marketing budget, forecasting, export department P&Ls, individual accounts P&Ls

Marketing and selling Orly and SPARITUAL brands to professional beauty salons and retail chains in over 60 countriesDeveloping effective international marketing strategy ( increasing brand awareness, developing mission, vision, and long term goals)Developing a database of potential distributors for professional and retail businesses, based on international market analysis.

Developing business strategy for a new company; market research and brand positioning for new skin care, body, hair care and colour cosmetics productsManaging and coordinating sales and marketing budgets, defining marketing, sales, and promotional strategiesCreating sales and marketing support materials - catalogues, brochures, ads, and PR campaigns (TV, billboards, radios, magazines)Executing sales representatives training in sales techniques, marketing, products Managing client service