• Provide clients with branding, creative consultations, graphic design + other services via single project, retainer + à la carte offerings.• Facilitate 1:1 Creative Coaching with various clients to help them on their creative + personal journeys, helping them remember who they are + what they have been brought here to do.• Create + sell physical goods, like my annual SIDE OF MATCHA calendar.• Maintain my blog, highlighting different interests + life experiences.

Manage seamless end-to-end project workflows, ensuring on-budget + on- time asset delivery. Lead strategic planning, streamline communication processes + serve as a vital resource of project knowledge for Brand team.

• Launched brand to public with beauty bar reservations + limited-edition products – as part of Insomniac/Lime Crime partnership• Produced + ran end-to-end beauty bar experience for festivals such as EDC, Nocturnal Wonderland, HARD Summer, etc.• Crafted brand guidelines + product development for VOLTA + each drop, including product overview decks, 2023-2025 calendars• Created briefs for photo + video shoots, email communications

• Directly reported to + support to Creative Director• Oversaw + ran all Project Management software (Asana, monday.com) + calendars• Supported + looked after all parts of Creative Team (Design, Production, Social + Studio)• Processed all requests from other departments + set up work for Creative Team• Managed + monitored project progress from concept to execution for brand campaigns, merch drops, collaborations + promos• Designed different comms such as marketing emails, organic social + paid ads• Acted as main cross-functional liaison for teams such as Marketing, Dev, Site Merch, Buying, etc.• Produced monthly creative reports• Ran weekly meetings (stand-ups, planning sessions, creative reviews)• Assisted in overseeing the Design Team alongside the Design Director• Prepared board presentations for CD, CFO, In-House Counsel• Assisted on ad-hoc jobs such as in-office design, HR materials, etc.

• Oversee + run all Marketing efforts - campaigns, design, creative, social, etc.• Crafted brand playbooks, style guides, marketing plan + marketing strategies• Design + handle all consumer- + internal-facing assets like newsletters, infographics, etc.• Plan + assemble all creative + influencer briefs• Assist in ROSEN rebrand – color palettes, new logos, visual direction, etc.• Work closely with founder on creative concepts + coordinate with contractors• Contribute to retailer efforts with Target, Nordstrom, Ulta, Urban Outfitters + Anthropologie• Concept + execute co-branded partnerships with brands like ETI SEN NYC + AVEC Drinks• Plan, strategize, create, curate, copy write all social media assets• Create, shoot, edit TikTok + Reels content• Prepare media kits for outlets like Good Morning America• Support website + UI updates

• Introduced and ran full-fledged Go-To-Market process• Earned Confluence/Jira certification• Wrote, edited and presented marketing briefs to teams• Contributed to and assisted with various Experiential Marketing projects (i.e. Casting Calls, Sample Sales, Coachella, etc.)• Acted as a liaison between cross-functional teams and partners (i.e. Buying, Creative, Design, etc.)• Assisted Head of Brand and Retail Marketing on various projects

EVENTS TEAM:• Wrote, edited and tested copy variants for Events sub-products• Led design and content-driven projects in partnership with product designers• Collaborated with engineers, growth marketers, product managers to develop high-quality experiences for users• Worked closely with external partners Eventbrite, Ticketmaster & LiveNation to build native ticketing experiences• Supported multiple rounds of global user research studies (i.e. LatAm, APAC, etc.)• Developed design concepts and systems touching multiple products across Facebook

GOODWILL TEAM:• Wrote, edited and tested copy variants for high-visibility products, including On This Day Memories, Friendversary, Birthdays, etc.• Led design and content-driven projects in partnership with product designers• Collaborated with engineers, growth marketers, product managers to develop high-quality experiences for users• Worked closely with in-house creative agency, The Factory, on Friendversary video revamp and Top Memories

GROWTH TEAM:• Wrote, edited and tested content to build easy-to-use Facebook products for a global audience• Collaborated with designers, researchers, product managers and engineers to create products helping Facebook grow• Created and applied content standards for emerging markets using the Facebook voice to ensure high-quality• Participated in annual intern Hackathon• Asked Mark Zuckerberg a question at weekly company-wide Q&A

• Ran inventory and order report for clients worldwide• Created style and availability line sheets• Calculated sales

• Managed client social media accounts and websites• Assisted on content production shoots• Contributed to company e-publication, “The Shape//Shift Report”• Participated and assisted in Social Derby• Sat in on weekly meetings• Created packages to send to influencers

• Collaborated with Press Team on reports and releases• Assisted at special staff and member events• Attended congressional hearings for staff advisors• Handled scheduling requests

• Worked on projects for various manager• Helped organize and prepare events• Assisted with PR team in the newsroom• Sat in on daily editor meeting