Studio Sweilem emerged to bridge a significant market void, catering specifically to the needs of small, independent B2C businesses striving to establish their foothold. My mission was to provide accessible design, marketing, and consultancy services tailored to their aspirations.I had the privilege of partnering with various B2C industries, from the beauty sector to kitchen companies. Within these collaborations, I've worked in a multifaceted role, crafting comprehensive brand… Show more Studio Sweilem emerged to bridge a significant market void, catering specifically to the needs of small, independent B2C businesses striving to establish their foothold. My mission was to provide accessible design, marketing, and consultancy services tailored to their aspirations.I had the privilege of partnering with various B2C industries, from the beauty sector to kitchen companies. Within these collaborations, I've worked in a multifaceted role, crafting comprehensive brand identities/image, designing both physical and digital assets, and offering invaluable consultancy support.Drawing from personal experience as a former business owner and close collaborator with numerous small businesses, I intimately understood the challenges and ambitions of these entrepreneurs. This firsthand insight fueled my dedication to transforming their unique visions into compelling visual narratives. Show less

The British high street lacks healthy, affordable and convenient vegetarian and vegan food options for young consumers.I created FEAST, a community-centric food concept integrating prep meals, themed pop-up restaurant nights, and a street food van. I designed every touchpoint - from visual direction to marketing plan - to connect people through food to build a truly memorable brand experience. The bold brand visuals, user-friendly website, engaging social media content, themed… Show more The British high street lacks healthy, affordable and convenient vegetarian and vegan food options for young consumers.I created FEAST, a community-centric food concept integrating prep meals, themed pop-up restaurant nights, and a street food van. I designed every touchpoint - from visual direction to marketing plan - to connect people through food to build a truly memorable brand experience. The bold brand visuals, user-friendly website, engaging social media content, themed events, and recyclable food packaging were all synergised to create a seamless and fully integrated customer experience. Show less

Established a strong community of regular customers, whilst driving sales and maintaining a motivated group of staff. Ensured our staff were educated and aware of the coffees we were retailing. This contributed to a greater demand for quality retail coffee which resulted in increased sales and profits for the store.