Helping companies and startups, define and execute their strategy and marketing plans todrive sustainable growth. Brand Marketing, Portfolio Management / Optimization, Program Management.

Define Innovation Strategy for a segment; Drive Seasonal community collaboration and growth mindset across MEU countries & Seasonal cross-functional HUB; Enable delivery and launch of Seasonal Inno programs & NPDs across Seasons.

Drive, Support and Implement Strategic Marketing projects targeting simplification through clarity, accountability, efficiency (brand activations / digital operations / d2p process / A&C process); Partner with Stakeholders across European (MEU) Markets & Senior Stakeholders across all Categories on design and implementation plans; Lead roll out and implementation of new WoW; Train MEU marketing population across categories; Identify further areas of opportunity for simplification and align these across the region.

Brand Equity, Strategic Planning Process, Annual Financial Plan Development, Product and Packaging Quality Initiatives, Pricing Strategy development & Implementation, Business Key Performance Indicators analysis, Idea to Market (I2M), People Leadership and Development.

SBM Chocolate Local brands BG&ROBrand Equity, Strategic Planning, Annual Financial Plan Development, Product and Packaging Quality Initiatives, Pricing Strategy development & Implementation, Business KPIs analysis, Idea to Market (I2M), People Leadership and Development.

Brand Equity, Strategic Planning, Annual Financial Plan Development, Product and Packaging Quality Initiatives, Pricing Strategy development & Implementation, Business KPI analysis, Idea to Market (I2M), People Leadership and Development.

Settlement of Pharma Division Strategy, Innovations, Development and implementation of Business / Marketing Plan (ATL/BTL), Training, Public Relations, Set-up of National Medical Representatives Structure, etc

Sep-up and Management of the International Marketing Department. Development & implementation of new ranges, Sales strategy & Trade policy; Settlement and implementation of Business / Marketing Plan, Market Data analysis

Consultancy about Sales strategy & Trade policy along with implementation, Business / Marketing Plan set-up, Sales Force Training & Teambuilding, Market Data analysis, Public Relations.

SC Johnson Wax brands’ development on the Bulgarian market.

Led a team of 10+ brand managers; Designed and implemented local Strategy of distributed brands (Tefal, Salomon, Revlon, Yves Rocher, Kodak, Matel … and others; Negotiated and Formulated the annual plan with each foreign supplier. Overall responsibility for an annual advertising budget of over 2 million DM and purchases of over 20 million DM.