Nadia Brown Email & Phone Number

Austin, Us

- P&L owner of the Clinical Trials vertical

- Oversaw a portfolio of 50+ partner accounts- Managed a ~5-person ad operations team and a 3-person client account team- Analyzed performance trends in order to optimize campaigns based on client targets while providing clients with feedback and reviews- Launched new clients by gathering necessary campaign information and working cross functionally with ad operations and tech teams- Defined and continuously improved business processes, infrastructure, and operations as it related to the functions of business I oversaw- Created strategies and action plans to drive growth and profitability- Found new areas of opportunity and prioritized testing across portfolio

Clearwater, Fl, Us

- Oversaw the jobs division – managed the P&L of two of the job sites- Evaluated new offers brought on by the sales team to determine fit and revenue potential – review user behavior and historical data- Launched and managed user acquisition campaigns in various verticals such as education, insurance and lifestyle- Increased revenue and reduced cost per user through consistent performance data review, analysis and adjustments - Effectively and autonomously project managed and collaboratively executed campaigns, strictly adhering to the scope, deliverable, deadlines and budgets- Grew the volume of monthly registrations by assisting the media team with keyword research and competitive analysis while regularly testing new 3rd party traffic partners- Collaborated with the tech and design teams on site enhancements- Optimized campaigns regularly in order to increase quality and ultimately grow given budget - Owned and grew client, affiliate and vendor relationships by consistent communication and campaign improvements- Forecasted for the following month – volume of new registrations, revenue, cost, growth profit- Continued my role as an affiliate director within the education division by managing affiliate and record partner relationships- Partnered with key executives across the organization to align on strategy and tactics to drive growth and opportunity- Met and exceeded revenue per user and growth profit goals – doubled growth profit dollars since taking over ownership in March 2020 month over month

Clearwater, Fl, Us

Avenue100 was purchased by Digital Media Solutions in May, 2018.- Owned affiliate channel management including partner development strategy, various inquiries and analyses of performance- Acted as the single point of contact for affiliate partners regarding invoicing and paymentEvaluated opportunities and negotiated new agreements based on cost vs benefit analysis- Consistently monitored affiliate channel KPIs and proactively identified growth opportunities, limitations and anomalies warranting further investigation or escalation- Established and implemented affiliate management best practices including commission structures- Developed performance forecasts, provided data-based rationale and consistently delivered on expectations- Collaborated with the analytics team on testing, reporting, and ad hoc analysis- Built and presented quarterly reports showing performance, opportunities and relevant channel updates- Stayed on top of emerging industry trends, technologies and models that could help the business grow and keep us one step ahead of competitors

Woburn, Ma, Us

- Owned affiliate channel management including partner development strategy, various inquiries and analyses of performance- Acted as the single point of contact for affiliate partners regarding invoicing and paymentEvaluated opportunities and negotiated new agreements based on cost vs benefit analysis- Consistently monitored affiliate channel KPIs and proactively identified growth opportunities, limitations and anomalies warranting further investigation or escalation- Established and implemented affiliate management best practices including commission structures- Developed performance forecasts, provided data-based rationale and consistently delivered on expectations- Collaborated with the analytics team on testing, reporting, and ad hoc analysis- Built and presented quarterly reports showing performance, opportunities and relevant channel updates- Stayed on top of emerging industry trends, technologies and models that could help the business grow and keep us one step ahead of competitors

Woburn, Ma, Us

- Manage all aspects of affiliate traffic partner portfolio- Identify new initiatives to grow revenue and expand the program- Recruit and diversify publisher mix to optimize results- Ensure performance, compliance and mutual success within affiliate program- Develop partnerships to monetize web traffic and increase value per click/arrival/user- Analyze affiliate partner statistics daily and use this data to shape traffic flow and achieve key financial metrics- Work with internal and external resources to develop creative assets

I have written/write for Revenews.com, Evancarmichael.com, Covefinancial.com, and Careerealism.com.I am always looking for new writing opportunities!

- Managed and grew the iGain Affiliate Network revenue by approx. 20% by developing relationships with high quality, high volume traffic driving publishers and overseeing overall performance of the network- Increased the offer base by 30%- Tracked daily performance of affiliate programs to identify opportunities as well as prevent fraud and ensure compliance with each program’s terms and conditions- Increased ROI by optimizing affiliate, PPC, and email marketing campaigns' performance- Negotiated media buying contracts- Analyzed data such as customer acquisition, cost, and lead quality- Assisted with creative assets for iGain and EarningStation- Created content for the EarningStation site, emails, and creatives- Oversaw marketing operations for all massfinity properties: EarningStation, iGain Network, and ClearRewards

I blogged about marketing, blogging, and everything in between.

Waltham, Ma, Us

- Prospected new affiliate partners for our B2B program- Recognized potential opportunities and contacted them via email, cold calls, existing contact lists, and social media- Maintained successful business relationships by effectively communicating and keeping track of leads and partners in Salesforce- Developed strategies and offered quality solutions to help affiliates optimize CPL campaigns- Increased affiliates' SEO by providing content and website related suggestions- Encouraged growth by offering additional campaigns that would drive more traffic and create more leads- Worked closely with our online marketing and sales teams to maximize opportunities and ensure traffic quality- Increased ROI by managing budgets and ensuring cost-effective acquisitions through monitoring campaign performance and lead quality- Produced campaign/affiliate/lead reports, examined data, and presented findings

Norwalk, Ct, Us

- Facilitated timely completion of projects by collaborating with other teams while setting goals, assignments, and deadlines- Processed and prepare daily/weekly panelist payment files- Ensured accuracy of responses by cross checking data- Maintained communication with the research panel of over 4 million member by writing blogs, newsletters, and helping upkeep Facebook pages- Actively sought new potential reward partners and incentives for our incentive program- Worked with the incentive team to identify new promotions to be used to engage the panel- Optimized Google AdWords to increase panel diversity and ROI- Provided valued customer support to our Healthcare panel- Generated incentive reports, analyze data, interpret information, and present findings and recommendations to team members

Norwalk, Ct, Us

- Prospected new affiliate partners for our B2C program through market research and social media - Provided consistent and value added support to affiliate partners before and during the campaign launch of the CPA campaigns- Acted as an Affiliate Manager to 20+ accounts- Attended tradeshows to network, build new business partnerships, and increase brand awareness- Initiated the running of Google AdWords for Toluna and increased traffic by over 4,000 members- Started and maintained The ThinkAction Network LinkedIn group with over 200 members- Supported the launch of the B2B panel by making the Facebook Page, testing the website, creating ads for the digital marketing campaigns, and launching additional Google AdWords- Assisted in the continuous brand development of Toluna and The ThinkAction Network by preparing and presenting findings on the new media trends and the benefits of utilization- Developed and executed social media strategies for Facebook, LinkedIn, and Pinterest- Analyzed and reported financial expense information associated with Toluna’s various means of traffic as well as incentive offerings to its panel members; Communicated data to other functional areas in the organization to help set KPI targets and make informed budgeting decisions

- Advertised company services to potential customers through various media outlets- Researched upcoming events and assisted in planning and marketing- Assisted in increasing the number of attendents at 3 events- Supported management team during corporate events with over 100 guests at each event/ attendees- Identified for attention to detail in large scale events