• Collaborate with on-campus media to secure film features, reviews, and promotional support to increase visibility.• Coordinate advance screenings, partnered with student organizations, groups, and on-campus/nearby retailers to engage the target audience effectively with use of guerrilla marketing stunts, themed events, and creative distribution of promo items to generate excitement around the films• Manage and update social media platforms for each film to maximize promotional reach while also reaching out to news outlets for exclusive release opportunities

• Leverage digital strategy and consumer behavior by performing 3 competitor case studies, to revolutionize The Home Depot’s shopping experience• Provide a unique perspective to home improvement strategies for digital marketing in order to reach and resonate with younger, Gen-Z audiences with the Brand Advocate and Category Experience team.• Conducted primary and secondary research to gain insights and preferences to Gen Z customer segments in order to carry out a comparative analysis which was compiled into a creative brand-recommendation presentation

• Progressing Career development through leadership sessions with current directors and CEO’s• Developing expanding networking in peer to mentor interactions• Advancing personal branding through figurehead to student mentorship, personal insight, and self-reflection

• Offered hospitality and service in all parts of the store while handling finances and working collaborativelywith other team members to ensure high productivity• Endorsed the Chick-Fil-A Leadership academy focused on making impact through action• Communicated quickly through a chain of command to provide an effective work environment