Nadia Mcdonald Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Performance Marketing through Paid Social and Programmatic

Cape Town Area, South Africa

Programmatic Strategy and Campaign Management:Launch, manage and optimise Programmatic campaigns (Display, Video, Mobile, App, Native) using Google Display & Video 360 and AppNexus, from inception to completing including ad budget management.Paid Social Strategy and Campaign Management:Launch, manage and optimise Paid Social campaigns using Facebook Business Manager and Twitter Ad Manager from inception to completing including ad budget management.Reporting through:Google Data Studio, Google Campaign Manager, Google Display & Video 360, Google Analytics, Facebook Business Manager and Twitter Ad ManagerSell-Side Programmatic:Set-up Preferred/PMP and Programmatic Guaranteed deals in Google Ad Manager and AppNexusTech Support:Test and integrate third party programmatic toolsAssist external programmatic traders with deal set-ups in DSPs as well as trobleshootingStrategy:Create multi-channel paid media strategies for various brandsAssist sales team and BDMs with campaign pitches

Cape Town Area, South Africa

Responsible for leading and growing the Paid Media Department.Develop paid media strategies across various digital platformsWork closely with creative team to produce content strategiesWeekly sessions with creative team on campaign optimisationsManage ad campaign budgetsDefine KPIs and important metrics for tracking campaigns Identify best digital platforms to achieve client(s) goals/objectivesTest, learn, optimise, be agile at all times when running paid media campaignsAssist client service team with proposals for new businessConstantly explore new paid media products for clientsEducate clients and internal stakeholdersClient Relationship ManagementProject ManagementCreate and implement:• Campaign checklists• Briefing documents• Campaign Turnaround Time documents• How to Guides• Proposal templates• Report templates Manage campaigns on various paid media platforms (set-up, troubleshoot, implement, optimise, report on), including, but not limited to:• Facebook and Instagram Advertising• Programmatic Geo-Location Advertising• Twitter Advertising• LinkedIn Advertising• Google - Search and Display• Programmatic Media Buying• Native Advertising• Account Based Social Advertising

Cape Town Area, South Africa

Amnet is Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. Supported by the Amnet Audience Center, their global proprietary data management platform, Amnet specialists work with each Dentsu Aegis Network agency to deliver programmatic solutions that are seamless and unified with broader communication goals. AMNET provides responsible and effective data driven display advertising, performance marketing and brand campaigns. We fuse smart Demand Side Platform technology and data from our Amnet Audience Centre to improve our service delivery to clients by buying highly targeted multi - channel media.

Cape Town Area, South Africa

Responsible for managing social media campaign budgetsFacebook AdvertisingInstagram AdvertisingTwitter AdvertisingLinkedIn AdvertisingSocial Media StrategyData AnalysisCampaign, Weekly and Monthly ReportingProficient in Facebook Insights, Twitter Analytics, Social Bakers, Sprout Social, Nuvi and LinkedIn Analytics. Understanding of Nuvi, BrandsEye and Google AnalyticsSocial Media Community ManagementCopywriting

Cape Town Area, South Africa

Community management - Facebook, Twitter, LinkedIn, YouTube.Facebook, Twitter and Linked advertisingCampaign, weekly and monthly reportingCreate social media strategies for all existing social clientsIdentify competitor strategies Brainstorm social media campaign ideas related to client briefsProduce monthly and campaign content calendars Content generation – write social content for calendars and other needs Progress social accounts – improve agreed key client social metrics across all social platforms and report quarterlyClient progress reports and status updatesData driven competitor analysisPage progress tracking

Sea Point, Cape Town

Manage the social media platforms (including strategies and competitions) for the Expresso Morning Show, Expresso Frenchies and the Doctor's Orders show.Compile Facebook and Twitter updates during the live show – punting the content on the show (daily)Take photos in studio during the live show which are used for live social media updatesInteract with presenters and guests in order to promote them and their social media platforms through Expresso’s social media platformsInteract with fans and followers and respond to their queriesEdit content on the YouTube channel and optimise the videos once they have been uploadedCompile weekly social media reportsCreate social media strategies which fall in line with the content that is featured on the showCreate competition strategies which is used on social media and punted during the live showLiaise with production team, chefs and wardrobe department for content compilation for SM platforms on a daily basisWorked on campaigns for Nestle, Woolworths, Samsung and Gumtree

Blouberg

Responsibilities:Social Media:Manage client portfolio and relationshipsCompile live social media updates at eventsCreate and launch online campaignsManage social media streamsAssist, develop and maintain social media campaignsCreate and assist with social media strategiesCompile social media proposalsCreate and manage social media conversation calendars/plansPrepare social media related presentations and online media campaignsManage campaigns from inception to launchEstablish and maintain relationships with online target audience groups and clientsGoogle analytics reportingSocial Media TrainingGenerate new fans and followers and maintain relationships with existing onesSupervising Social Media TeamProvide feedback reports and presentations to clientsConceptualise, implement and manage social media competitionsUpload and optimise videos on various social media platformsEngage in conversations and provide feedback on social media platformsMonitor trends in Social MediaManage live Social Media at client eventsWriting:Proofread and edit copy, including blogs posts, articles and email newsletters.Compile social media proposals.Edit and maintain copy for blogs and websitesCompile and generate content for:Social Media Updates and responsesEmail and promotional newslettersWeb PR articlesBlogs and blog postsCopy for websitesFacebook competitions and campaignsMonthly ReportingEvent ReportingDigital:Experience in working with Content Management Systems (CMS) such as Wordpress.Basic SEO skillsBasic Google Analytics skills

Blouberg

Responsibilities and Tasks: Social media researchManaging client portfolio and relationshipsWriting blog postsWriting live social media updates at eventsCreate and launch online campaignsManaging social media streamsGoogle analytics reportingPreparing social media related presentations and online media campaignsWeb PRCompile email and promotional newslettersEdit and maintain Wordpress blogs and websites

Bachelor'S Degree, Majored In Public Relations, Communication Science And Media Studies

National Diploma, Public Relations, Communication Science And Media Studies

National Diploma, Business Management, Entrepreneurship, Public Relations