Develop responsive websites with consideration for accessibility, performance and optimal user experience. Work on projects for clients including the Canadian Red Cross, National Ballet School, Camp Ooch, Osler, St Stephen’s Community House, and Munk Debates. - Build websites using modern HTML, CSS, and JavaScript (ES6, Vue ,and React) on various platforms such as WordPress, Kentico Portal Engine, and Kentico MVC- Collaborate with the creative department to deliver inclusive web design and user experience - Lead Reason One’s accessibility team, a cross-functional working group that focuses on learning, sharing knowledge, and advocacy   - Create and improve the accessibility audit templates and process for the studio- Perform accessibility audits to check web sites for WCAG 2.1 Level A and AA criteria especially for keyboard and screen reader functionality- Contribute to development of front-end best practices within the studio

Design and develop user-centered web experiences using:- HTML5- CSS3- JavaScript- jQuery- Sass- PHP/WordPress- Cross-browser testing- Responsive design

Create and implement overall user experience, marketing and social media strategy for Madesmith for increased brand awareness and user engagement. - Design and implement data-driven end-to-end user experience for storytelling and e-commerce- Create wireframes, personas, and journey maps for the e-commerce site with a focus on changing consumer behavior. - Implement solutions that optimize customer needs, business goals and technological constraints.- Conduct and synthesize user research. - Measure and analyze social media user engagement and website traffic data to tweak current strategy and build future strategy.- Plan, create and disseminate original content for various social media channels such as Twitter, Facebook, Instagram, Pinterest and Madesmith Blog.Impact: Led the service design and marketing strategy from time of launch to present day with consistent increase in user engagement and brand awareness. Our focus on sustainability, excellent web design and curation on Pinterest led us to be invited as one of the top launch partners and keynote speakers for Pinterest's Buyable Pins in June 2015.

Assist Program and Communications teams in all aspects of planning, specifying, researching, developing, managing, executing and testing new media projects relating to campaigns on violence against women and girls.- Strategize and lead OpenIDEO design challenge for women’s empowerment and urban safety with a global team of Breakthrough employees. Our solution for making public transit safer for women was the second most applauded idea among the 52 finalists. Based on our research, I conceived a target persona and what her expected user journey would look like when interacting with our solution. - Lead, develop and manage relationship with existing and potential supporters who are Breakthrough’s key social change actors. - Analyze ongoing campaigns and create reports to communicate findings on reach, impact, lessons learnt, and strategy recommendations for future campaigns.Lead planning, creation and dissemination of graphic visualizations of information, data and knowledge. - Design, develop and lead qualitative user research of global supporters for existing campaign to end violence against women, and design in-depth plan for future programs.- Design, create and implement information architecture for an optimized knowledge management databases.- Communicate with high profile individuals to introduce campaigns and build relationships.- Develop and implement ideas around holding key events online and offline for increased campaign visibility and audience engagement.- Assist Multimedia Producer in planning and producing various media, such as the production of a short film for human rights of immigrant women.Impact: Led the strategy and execution of digital campaign to garner votes for Breakthrough in the Google Impact Challenge India 2013. We successfully raised our Twitter engagement by over 2.5 million people that month. Breakthrough was also the recipient of second highest number of votes in the public voting category.

Created, edited and sourced multimedia content for Asia Society online and participated in managing Asia Society’s social media presence. - Produced program reports, news items and multimedia content for Asia Blog.- Conducted email interviews with Asian authors, journalists and artists. - Edited videos from various events at Asia Society centers around the world. - Provided support in managing and updating social media content for Asia Society.- Customized Asia Society’s Facebook and Twitter pages using Photoshop, Dreamweaver and integrated web applications.Impact: Independently conducted email interviews with high profile personalities including political filmmaker Sharmeen Obaid Chinoy, journalist Ahmed Rashid, and Kandahar based researchers Alex Strick van Linschoten and Felix Kuehn.

Conducted research and provided management support for communications media and outreach. Also, carried out analytical research for branding and messaging. - Composed and edited messages for social media platforms such as Twitter and WordPress. - Researched and compiled a comprehensive media outreach database that includes traditional as well as digital and social media outlets.- Researched and made recommendations for search engine optimization of the Trickle Up website.- Designed and created new layout for monthly newsletter using Adobe Illustrator and custom iframe tabs for the Facebook Page using Dreamweaver.- Researched and made recommendations for redesigning the online donation catalogue and corporate donors webpage.Impact: Provided support in managing and organizing traditional and digital media databases and the customized social media pages are ready for launch in Fall 2011.