Nadia Petschek Rawls Email and Phone Number
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I am a digital strategist and audience development expert with extensive experience developing editorial products and launching new brands. I love experimenting with the form of storytelling; understanding what readers respond to and why; and building audiences for content with a positive impact on the world. I’ve led cross-disciplinary teams of writers, designers, video editors, and analysts. Bringing all of those people together to make a story or brand come to life is what I love most about my work.
Nova | Pbs
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Senior Director, Digital Media And Audience DevelopmentNova | PbsNew York, United States
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Senior Director, Digital Media And Audience DevelopmentNova | Pbs Mar 2022 - PresentNew York, New York, United States -
Director, Audience Development And Growth StrategyUnfinished Jun 2021 - Mar 2022New York, New York, United States• Founding member of the leadership team launching a new media brand focused on tech and ethics• Responsible for driving growth and engagement by developing new products and partnerships, building audiences across platforms, and redefining the audience value exchange -
Editorial Director Of GrowthMedium Nov 2019 - May 2021Greater New York City Area• Led audience growth and engagement for Medium's premium publications, blogs, VIP writers, and other editorial initiatives; managed layered team of 7 audience editors • Collaborated cross-functionally with product, engineering, data science, marketing, and design to accomplish growth objectives -
Director Of Social StrategyCondé Nast Aug 2018 - Oct 2019New York, Ny• Led strategy across all social media channels for Condé Nast's diverse portfolio of 17 industry-leading brands (Vogue, Vanity Fair, The New Yorker, WIRED, etc).• Partnered with SEO, newsletter, and commerce to drive growth for key tentpole events.• Partnered with engineering and product teams to develop custom best-in-class social products. • Drove collaboration and knowledge sharing across teams working on social functions. • Managed relationships with social tools and platforms. -
Director Of Social Media & Audience DevelopmentTed Conferences Aug 2013 - Aug 2018New York• Founded TED’s social media and audience development team; expanded to a team of seven working across diverse functions to grow TED’s audience• Drove rapid growth; increased social following by 700% (from 5M to over 35M) • Created and led social video team, driving 800 million video views annually• Grew monthly social media referrals from 14% to 35% of total site traffic• Launched TED’s Instagram (4.3M followers) and LinkedIn (10.6M followers)• Led audience research, including TED’s first national research study to identify key insights and opportunities for growth -
Contributing WriterEntrepreneur Media May 2012 - Sep 2013Brooklyn, NyCovered the psychology of work, including productivity, creativity, innovation, and more. -
Communications & Marketing ConsultantFreelance May 2012 - Aug 2013New York, NyLed communications projects for New York Public Library, Yale Center for Emotional Intelligence, and more.
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Associate EditorYoubeauty.Com Jan 2011 - May 2012New York, Ny• Wrote daily articles on psychology and wellness as founding member of edit team• Edited expert columns and daily subscriber emails• Managed freelance writers and editorial intern program -
Communications AssociateReadworks Mar 2008 - Aug 2009Implemented internal and external communications strategy. Managed client and partner relations. Developed speeches and presentations for CEO. Led multi-site research project, created in partnership with Columbia University Teachers College. -
Research Assistant, Pre-ProductionHelen Whitney Productions Oct 2007 - Feb 2008New York, NyConducted research and interviews for PBS documentary, "Forgiveness: A Time to Love and a Time to Hate."
Nadia Petschek Rawls Skills
Nadia Petschek Rawls Education Details
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English -
Clinical Psychology
Frequently Asked Questions about Nadia Petschek Rawls
What company does Nadia Petschek Rawls work for?
Nadia Petschek Rawls works for Nova | Pbs
What is Nadia Petschek Rawls's role at the current company?
Nadia Petschek Rawls's current role is Senior Director, Digital Media and Audience Development.
What is Nadia Petschek Rawls's email address?
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What is Nadia Petschek Rawls's direct phone number?
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What schools did Nadia Petschek Rawls attend?
Nadia Petschek Rawls attended Northwestern University, Teachers College Of Columbia University.
What are some of Nadia Petschek Rawls's interests?
Nadia Petschek Rawls has interest in Exploring New Cities, Writing, Finding Interesting Events In Nyc, Yoga, Eating Locally, Education, Reading, Running, Arts And Culture, Health.
What skills is Nadia Petschek Rawls known for?
Nadia Petschek Rawls has skills like Fact Checking, Editing, Research, Writing, Women's Health, Blogging, Psychology, Copy Editing, Editorial, Magazines, Start Ups, Publications.
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