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Nadia Petschek Rawls Email & Phone Number
Senior Director, Digital Media and Audience Development
at
NOVA | PBS
1 work email found
@pbs.org
1 phone found area 212
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, Digital Media and Audience Development
Location
Brooklyn, New York, United States
Company size
Who is Nadia Petschek Rawls? Overview
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Quick answer
Nadia Petschek Rawls is listed as Senior Director, Digital Media and Audience Development at NOVA | PBS, a with 14 employees, based in Brooklyn, New York, United States. AeroLeads shows a work email signal at pbs.org, phone signal with area code 212, and a matched LinkedIn profile for Nadia Petschek Rawls.
Nadia Petschek Rawls previously worked as Director, Audience Development and Growth Strategy at Unfinished and Editorial Director of Growth at Medium. Nadia Petschek Rawls holds Ba, English from Northwestern University.
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Email format at NOVA | PBS
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*@pbs.org
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Profile bio
About Nadia Petschek Rawls
I am a digital strategist and audience development expert with extensive experience developing editorial products and launching new brands. I love experimenting with the form of storytelling; understanding what readers respond to and why; and building audiences for content with a positive impact on the world. I’ve led cross-disciplinary teams of writers, designers, video editors, and analysts. Bringing all of those people together to make a story or brand come to life is what I love most about my work.
Listed skills include Fact Checking, Editing, Research, Writing, and 28 others.
Current workplace
Nadia Petschek Rawls's current company
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11 roles
Nadia Petschek Rawls work experience
A career timeline built from the work history available for this profile.
Senior Director, Digital Media And Audience Development
Current
Mar 2022 - Present
Director, Audience Development And Growth Strategy
• Founding member of the leadership team launching a new media brand focused on tech and ethics• Responsible for driving growth and engagement by developing new products and partnerships, building audiences across platforms, and redefining the audience value exchange
Jun 2021 - Mar 2022
Editorial Director Of Growth
• Led audience growth and engagement for Medium's premium publications, blogs, VIP writers, and other editorial initiatives; managed layered team of 7 audience editors • Collaborated cross-functionally with product, engineering, data science, marketing, and design to accomplish growth objectives
Nov 2019 - May 2021
Director Of Social Strategy
• Led strategy across all social media channels for Condé Nast's diverse portfolio of 17 industry-leading brands (Vogue, Vanity Fair, The New Yorker, WIRED, etc).• Partnered with SEO, newsletter, and commerce to drive growth for key tentpole events.• Partnered with engineering and product teams to develop custom best-in-class social products. • Drove collaboration and knowledge sharing across teams working on social functions. • Managed relationships with social tools and platforms.
Aug 2018 - Oct 2019
Director Of Social Media & Audience Development
• Founded TED’s social media and audience development team; expanded to a team of seven working across diverse functions to grow TED’s audience• Drove rapid growth; increased social following by 700% (from 5M to over 35M) • Created and led social video team, driving 800 million video views annually• Grew monthly social media referrals from 14% to 35% of total site traffic• Launched TED’s Instagram (4.3M followers) and LinkedIn (10.6M followers)• Led audience research, including TED’s first national research study to identify key insights and opportunities for growth
Aug 2013 - Aug 2018
Contributing Writer
Covered the psychology of work, including productivity, creativity, innovation, and more.
May 2012 - Sep 2013
Communications & Marketing Consultant
Freelance
Led communications projects for New York Public Library, Yale Center for Emotional Intelligence, and more.
May 2012 - Aug 2013
Associate Editor
• Wrote daily articles on psychology and wellness as founding member of edit team• Edited expert columns and daily subscriber emails• Managed freelance writers and editorial intern program
Jan 2011 - May 2012
Communications Associate
Implemented internal and external communications strategy. Managed client and partner relations. Developed speeches and presentations for CEO. Led multi-site research project, created in partnership with Columbia University Teachers College.
Mar 2008 - Aug 2009
Research Assistant, Pre-Production
Helen Whitney Productions
Conducted research and interviews for PBS documentary, "Forgiveness: A Time to Love and a Time to Hate."
Oct 2007 - Feb 2008
2 education records
Nadia Petschek Rawls education
Ba, English
M.A., Clinical Psychology
FAQ
Frequently asked questions about Nadia Petschek Rawls
Quick answers generated from the profile data available on this page.
What company does Nadia Petschek Rawls work for?
Nadia Petschek Rawls works for NOVA | PBS.
What is Nadia Petschek Rawls's role at NOVA | PBS?
Nadia Petschek Rawls is listed as Senior Director, Digital Media and Audience Development at NOVA | PBS.
What is Nadia Petschek Rawls's email address?
AeroLeads has found 1 work email signal at @pbs.org for Nadia Petschek Rawls at NOVA | PBS.
What is Nadia Petschek Rawls's phone number?
AeroLeads has found 1 phone signal(s) with area code 212 for Nadia Petschek Rawls at NOVA | PBS.
Where is Nadia Petschek Rawls based?
Nadia Petschek Rawls is based in Brooklyn, New York, United States while working with NOVA | PBS.
What companies has Nadia Petschek Rawls worked for?
Nadia Petschek Rawls has worked for Nova | Pbs, Unfinished, Medium, Condé Nast, and Ted Conferences.
How can I contact Nadia Petschek Rawls?
You can use AeroLeads to view verified contact signals for Nadia Petschek Rawls at NOVA | PBS, including work email, phone, and LinkedIn data when available.
What schools did Nadia Petschek Rawls attend?
Nadia Petschek Rawls holds Ba, English from Northwestern University.
What skills is Nadia Petschek Rawls known for?
Nadia Petschek Rawls is listed with skills including Fact Checking, Editing, Research, Writing, Women'S Health, Blogging, Psychology, and Copy Editing.
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