Nadia Vanderhall Email & Phone Number

Financial planner and educator, empowering individuals, organizations, and financial institutions to make informed financial decisions and build a more secure financial future. Advice- Only, Flat Fee.Brand Partnerships: Public Invest, Commonwealth, Meta Served as an Invest Mentor within the Pilot 6- Month Program (Public/Commonwealth)“Women +Investing” Meta Audio Room w/ Angela YeeSpeaker: "Your Money, Your Future, Your Legacy: A Fresh Path To Financial Empowerment" (National Urban League) “Financial Wellness” (Public); “More Than Memes” (Public); “Women + Investing” - Columbia Women's Business Society (Public); Retooling Your Finances 1+2 (SheWhoBuilds)

Atlanta, Ga, Us

Wrote, edited, and produced content/stories on Personal Finance, Cryptocurrency/ Blockchain Investing, and otherFinance topics. Assisted with content strategies to grow readership and define industry-leader content within the companycatalog.- Worked independently with meticulous attention to detail to provide insights and content for segmentedaudiences.- Researched and analyze trending topics to align for digital and internet-based conversion.- Increased engagement and page views by 43% on content consecutively.- Provided thought leadership on other contributors' stories based on insight, research, and experience.

Lead a team of fifteen marketing and consumer experience managers in the implementation and execution of campaigns, partnerships, and scaled experiential activations (SXSW, BET Awards, festivals, etc.). Coach and mentor managers and junior staff to optimize performance and professional development. Restructured KPIs to show segmented growth. Responsible for development and management of content syndication, growth strategies, product launches and influencer partnerships for brand/client roster. Worked with agency partners to build the customer journey by segment and product mix. -Streamlined ideation and execution of brand and marketing strategy for product and initiative launches for client roster with programing ranging $700K-$1M+ per brand (4).-Built scalable e-commerce marketing campaigns and multi-touchpoint content execution that drove online conversion from website and social media platforms. -Analyzed and assessed performance of campaigns, and partnerships to translate quantitative and qualitative data into recommendations and plans for revision of overarching brand strategy within Multicultural markets. Averaging 36% growth in key markets. AVP - Brand Strategy: Developed and executed brand strategy and identified value propositions and key messaging for all of the agency’s marketing campaigns. Cultivated experiential experiences for lifestyle-facing brands and their audiences through activations, digital/social media, influencer/content marketing. Utilized historical data throughout brand elements and growth strategy.

Charlotte, Nc, Us

Lead the execution of regulated small business channel digital marketing programs and audience segmentation messaging focused on increasing sales of quality deposits accounts and consumer engagement within deposit account features, including digital placement, landing pages, email funnels and social media ads. Curated core content strategy to align with collective LOB and aligning with cross-sell opportunities through brand and affiliate marketing partnerships. Initiated large scale enterprise level marketing channel trafficking initiatives and supports projects; development of digital experience strategic roadmap. Partnered with the UX team to craft better customer journey implementing data.

New York, Ny, Us

Redesigned product and customer experience within regulated annuities and wealth security products. Led cross-channel holistic digital and marketing projects/campaigns utilizing cross-functional teams. Developed and implemented a unique digital advisor funnel to drive user experience. Partnered with Legal/Compliance to help with regulated marketing collateral and distribution to decrease risk outlined by FINRA/SEC. Collaborated with cross-functional teams (Market Research/Data, Product, Procurement, Wholesale) to streamline the product launch journey (full cycle).-Led integrated marketing campaigns and multi-touchpoint roadmap; Drove digital and innovative initiatives which incorporated targeted user experience-based elements (A/B testing, e-mail, social media, CTRs/impressions, Voice of Customer) for a stronger digital footprint for products.- Strategist for the working team for the Global Enterprise Social Media Campaign, #WhoILiveFor, increased SEO of Life products and brand awareness with Facebook, YouTube, and Twitter; generated over 100K YouTube views and media coverage (NYTimes, AdWeek)-Partnered with other LOB to develop core cross-promotion to drive segmented customer retention and consistent brand messaging.

Duties include execution of outreach, curate and write daily social media content, and build of 'Social Reach' through Social Media Properties for CAMA (Twitter, LinkedIn, Facebook Fan Page, and more) and Website (Content Management System- CMS). Engaged Marketers on chapter events, industry trends and more to build community. Monitor, track and address marketers messages, suggestions, comments and posts from communities and escalate topics as necessary (community moderation, community development and evolution).•Grew Chapter to be one of the ones (within International Chapters of AMA) to watch based upon Digital Engagement and Restructure. •Created Social Media & Digital Marketing Policy which increased membership interest/ retention (CAMA). • Grew Chapter Audience within the Digital Space over 92% and increased Point- Per- Click Engagement for Member Interest and Events over 62%. ...and more!

Assist in the creation and execution of marketing and communications efforts for a chapter of 200+ marketers and newsletter subscribers of over 3500+. Develop content and marketing collateral (direct mail, e-mail, and social media/ digital) to boost membership regimentation and non-member interest.•During Chapter's website rebrand, served as Project Manager over executing website content rebrand progress. After this project, the website has seen an average of 3K organic website visitors.•Created a strong following of Job Board Digitally (#CAMAJobAlert) that attracted high caliber talent for local companies using a traditional job board in a digital format. • Developed new format for Chapter Newsletter that integrated new format, content development.

Mooresville, Nc, Us

(The North Highland Company) Developed strategies,and content centered within Marketing, Branding and Communications for an internal department to align an with its business partners, employees/ talent and retail customers. (Lowe's Companies, Inc.- IT Transformational Communications Support)- Supported Corporate and IT department base initiatives to ensure the message is relevant based on program activities and progress and that it is consistent with other program communications. Identified core objectives and developing brand messaging and communication assets that will enhance department brand perception and engagement; created content and vehicles for short-term/long-term messaging for multiple channels. - Drafted written communications and support measurement and evaluate data; designing communications, newsletters, Communities (Employee Intranet) Content, Enterprise-Level based content, Employee Engagement and Brand initiatives, and Executive Level (C-Suite Level) communications/branding and talking points for internal audience. - Monitored the status and progress of activities on the communications plan/IT brand strategy, and followed up with key resources as needed to ensure they are tracking according to plan. - Assisted in analyzing current communications, target audience identification and profiling and key message themes to connect to rebrand outline.

Hartford, Ct, Us

Produced strategic regulated enterprise marketing tools, e-mail communications (A+B testing/CMS), marketing strategy and audience segmentation to increase customer satisfaction, productivity, and engagement. •Formulated template to effectively communicate messages to internal & external customers, decreased repetitive workload by 35%•Crafted communication strategies/presentations for a company based charity to create a 30% increase in employee/corporate contribution (i.e. Electronic Marketing Campaigns)•Improved customer satisfaction by 30% in under 6 months by creation of Consistency Team, using project management methodologies; even trained incoming staff of department procedures

Charlotte, North Carolina, Us

Supported Communications Department Dean in marketing, branding and communication initiatives of University, work included: research, copywriting, published magazine, audience segmentation and web articles.• Cultivated brand development, strategy, media relations for publications and public exposure.• End to end project management and promotion of Department brand and other work products to include: research and fact checking, copywriting, published magazine and web articles/placement. • Interfaced regularly with the President’s Office, Board of Trustees, deans, distinguished alumni, faculty and media.

B.A., Communications- Journalism/ Pr

Certificate, Women'S Entrepreneurship

Certificate, Project Management Plus Certificate Program