Nadiia Kvasenko Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Toronto, Ontario, Canada

Kyiv City, Ukraine

Production and sale of PVC profiles for the production of metal-plastic translucent structures (B2B market) Website: viknaland.uaResponsibilities:1) Development of a strategy for the promotion and positioning of TM VIKNALAND on the Ukrainian market.2) Team management: an SEO specialist, an SMM specialist, a copywriter, and work with contractors: designers and programmers.3) Management of a website development "from scratch" and control of its organic promotion.4) Control of the promotion of the Facebook group.5) Launch and control advertising campaigns in:- Facebook- YouTube- audio advertisements in national retail chains- TV advertisements- at partner websites- in specialized magazines6) Email marketing.

Kyiv City, Ukraine

EKIPAZH has been factoring in producing and selling plastic and aluminum structures as well as producing large-sized and special double-glazed windows.Website: ekipazh-zavod.comResponsibilities:1) Preparation of advertising and information materials about the company's products and services for both internal and external use.2) Evaluation of the benefits of the product and find the best tools for advertising promotion. 3) Preparation of content in full for placement on the site, for print media, as well as for electronic presentations.4) Search and analysis of contractors to perform certain tasks. Writing terms of reference for contractors. Supervising the timeliness of tasks and their proper quality.5) Providing advertising and souvenir support to the commercial department. Providing the sales team with advertising samples.6) Сompetitor analysis.

Kyiv City, Ukraine

Plant for the production and sale of PVC, aluminum, and all-glass structures.Website: glasso.uaResponsibilities:1) Fulfillment of sales plans.2) Attracting new customers and maintaining an active customer base.3) Supply of advertising materials to clients.4) Analysis of competitors in the reporting territory.

Ukraine

Plant for the production and sale of PVC and aluminum structures.Website: steko.com.uaResponsibilities:1) Organization, control, and evaluation of the effectiveness of the sales department in the reporting area. Development of a development plan of territory and increasing sales for the month/quarter/year. Ensuring the implementation of planned sales indicators in the region (northeastern regions of Ukraine).2) Development of personnel structure, selection, training, adaptation, retention of staff, and increase their loyalty to the Company.3) Building effective work of the sales team to attract new customers and retain existing ones. Teaching the team the skills of effective negotiation.4) Development, implementation, and control of procedures and standards for sales and customer service of the Company.5) Development and control of effective marketing activities aimed at increasing sales in the region, as well as increasing customer loyalty to the Company. Interaction with the marketing department.6) Assessment of market trends, analysis of product demand; analysis of clients' preferences regarding the range and conditions of cooperation with the Company. Introducing ideas for improving business processes within the Company.7) Assessment of the competitive environment, analysis of each competitor and its impact on sales in the region. Development of plans to counter competitors in the reporting area.8) Participation in the development of the customer loyalty program.

Mariupol, Ukraine

Production and sale of components for the production of translucent structures (B2B market) Website: hilal.com.ua.Responsibilities:1) Development and implementation of marketing research in order to assess the characteristics of the product by the target audience and determine the necessary advertising directions for promoting the product.2) Definition of the subject of research; development of work plans for individual stages of research work.3) Development and implementation of quantitative and qualitative research (panel, desk, focus group). SWOT analysis, complex 4P.4) Promotion and advertising on the Internet.5) Study of the market and its development trends (Ukraine and foreign companies). Proposals to improve the positioning of the Company and the product on the Ukrainian market.6) Continuous monitoring of the quality of the branch network and divisions of the enterprise. Objective: correct positioning of the Company by the employees of the branches and maintaining high standards of customer service. Suggestions for improving customer service; increasing the Company's recognition in the Ukrainian market. Development, implementation of corporate standards of work of employees of the branch network (16 branches).7) Assistance in the development and evaluation of the effectiveness of the advertising company of the enterprise: testing of advertising materials, proposals for the design of printed advertising materials and the Company's website, evaluation of advertising "through the eyes of customers" using a survey of the target audience. Study of the effectiveness of advertising activities of competitors.8) Continuous monitoring of customer satisfaction in the context of various indicators: analysis, identification of dynamics, strengths, and weaknesses of the company.9) Participation in the development of a loyalty program.