Managing the global brand across 7 countries with a strong data-driven process while implementing industry best practices on marketing channels. Liaising with multiple teams (marketing, product, client-facing) for creative strategies and campaigns. Responsible for continuously improving the brand experience across all marketing touchpoints.Managing a team of 3 designers and a copywriter, conducted brainstorming sessions and liaised with external production houses.Key Initiatives - Global rebranding and implementing brand guidelines and visual direction, new website design and global brand campaign.

Responsible for a wide variety of creative projects. From creating brand identities and strategy, web design, concept generation, packaging projects, advertising, art direction of photoshoots, in-store collateral and digital design. Was responsible for implementing campaigns from concept execution through to final production. Liaising and managing work with design teams in China and Singapore. Key clients – Nespresso, Unilever (Lynx, Lux, Rexona, Flora) Aldi, McCain, Sara Lee

Conceptualise and design brand identities from start to finish and implement direction and develop style guides and other collaterals. Design and develop packaging. Conceptualised and designed advertising campaigns, art directed photoshoots and designed packaging. Key clients – Oricom, James Hardie, A-dec, Di Lorenzo Tiles, Bellriver Homes.

Worked as a freelance art director and developed campaign material for outdoor, digital, web and mobile. Worked closely with creative head and copywriter in conceptualising and visualising. Client – Beyond Bank.

Worked as a hands-on art-based creative director while managing a team of 6 creatives. Creative direction and visualisation, ensuring campaigns are fully aligned to their commercial and strategic objectives. Liaising with external production houses.Had great exposure and success working with Sri Lanka's national carrier SriLankan Airlines and other international brands – Suzuki and Yamaha while dealing with the regional offices in Japan, Singapore, Malaysia & India.Key clients – SriLankan Airlines, Suzuki, Yamaha, Singer.

Worked on several projects from initial client meetings to production. Developed corporate identity delivering simple, strategic design and content solutions for digital and traditional media. Art directed photoshoots and designed exhibition spaces.Key clients - Pointtarget (www.pointtarget.com), NGO- Centre for Community Development UK, University of Greenwich Centre for Sustainability.

Worked directly with clients taking in briefs to understand their digital needs. Worked with clients on positioning the brand in the digital space and developing creative strategies. Designed websites, landing pages, apps, and web banners while maintaining functionality. Worked with clients such as Dilmah Tea on their entire digital portfolio. Key clients - Toyota, Peugeot, Dilmah, Aitken Spence, Jetwing Holidays, Colombo Dock Yard.

Started as an Intern and was offered a position as a Junior Art director. Art direction and execution across ad campaigns for web, print and TV.Key clients – Peoples Bank, Hutch, Keells Super.