My career started at Omnicom in 2001, moving to OMD the following year. I’ve worked with the teams across several offices in different countries, and drove the evolution of the agency and industry, proactively addressing advertisers’ ever-changing needs. It is always very rewarding to unlock employees’ potential and drive growth for both the network and its clients. Establishing OMD into a business performance company following the diversification of its service offering, has led to numerous client and partner recognition, and industry awards and accolades. At OMG, my goal was to focus on stimulating growth across the group and empowering its high-performing teams across the region.My current role at MBC Media Solutions (MMS) allows me to merge my passion for the media industry, knowledge of what customers and clients want, and venture into the content and publication realms for high return solutions across the MBC bouquet. I enjoy living in Dubai with my family and when I’m not at work, I love spending quality time with them and satisfying my passion for the Great Outdoors.