Develop and execute go-to-market strategies for a fintech startup in stealth mode.Led branding, digital marketing, and growth strategies to disrupt the fintech landscape.Collaborated with cross-functional teams to ensure consistent brand voice and positioning.

• Leading the brand marketing team of one the largest steel manufacturing brand of the country.• Manage all Brand and Communications related work of all brand of Abul Khair Steel (AKS, Goru Marka Dhew Tin, Cow Brand Color Coated Steel, ZINKALUM and Rooftech).• Drive innovation for brand communication and POSM for effective brand message.• Responsible for all Brand communication, generating campaign planning, and brand strategy.• In charge of Digital marketing in social media and partnered campaigns• Responsible for overall marketing operation through media planning, creative development, ATL-BTL campaign, market research and vendor management• Supervising the trade marketing and activation team to ensure proper brand awareness and visibility in trade points• Outlook events and create content assets to engage stakeholders – Dealers, Retailers, Masons, Carpenter and Engineers• Plan and create promotion materials• Communicate and maintain media relations

• Drive business agenda and demonstrate commercial leadership in the organization• Manage the divisional requirements and helping in formulating strategies • Address the business needs of division and work with Divisional Leadership Team• Act as the touch point for business innovation• Analyzing Business Process and bringing changes to increase efficiency and business integrity• Drive ERP transformation for the divisional business• Improve and implement RANCON IT policies

Key Responsibilities:Business Management:• Act as the main spokesperson of the company for a designated area, for addressing queries regarding any legal, pricing, products or labor issues.• Reviewing the distribution network in regular interval to increase efficiency• Analyze research data and prepare corresponding promotional activity to boost up the brands’ availability, sales volume and awareness.• Lead the territory marketing team for effective implementation of Business plan and national marketing and promotion programs with optimum use of available resources• Allocations of promotional materials, budget and coordination with field work force of 364 people• Developing communication materials for internal employees such as sales force to communicate brand campaign plans and company strategy in both long and short term. • Gather customer and consumer feedback through structured market survey to identify the brand performance trend, campaign effectiveness, competitor’s foot print.People Development:• Assisting Area Manager in developing talents • Develop, manage and guide peers, territory sales assistant and business manager• Facilitate recruitment and training for filed managers for effective business result Budget Management:• Managing & allocating trade marketing budget for the area/distribution houses• Forecasting & managing budget for Area Trade Marketing Office

• Launched 1st ever BATB Toll Free number; and setup the first inbound call center for BATB• Managed all third party agencies (Merchandising and Consumer Engagement) on all frontiers to plan and ensure benchmark execution of all campaigns. • Managed and negotiated with the vendors and ensured OTIF of dispatching of PMM and other marketing materials in entire Bangladesh.• Managed the criticality of all third party field force and that lead to a successful brand communication and merchandising of Derby Special brand launch nationally• Successfully ran and worked as the single touch point for the consumer feedback for Benson & Hedges brand stick upgrade campaign.• Developed several consumer touch point tool that were used in various campaigns• Developed plans to increase 70%+ awareness and visibility plan for premium and low segments brands.