Platform Owner Marketing Automation & Email Marketing at Clariant_Successfully led marketing automation and lead management project_Secured buy-in for all business units at Clariant and coordinated CRM integration with internal Group IT_Drove collaboration with agencies and partners to build customer data unification, enable cross-sell/up-sell journeys and advance automation platform. _Prepared segment SPOCs and marketing teams on using platform via tailored hands-on training _Exceeded goals for automation capabilities while maintaining roadmap visibility, budget accountability and stakeholder communications.Website Optimization to improve customer journey and engagement_Redesigning site layout and navigation to add industry context, CTAs, and direct access to relevant content_Adding new features to enhance customer experience_Increase in engagement of 15% (time on site, pages visited) _Increase in customer satisfaction rating by 2%_Established new industry pages with strong growth in views (increase by 24%), engagement rate (increase by 92%)Ownership for Google Marketing Platform_Google Analytics_Google Tag Manager_Google LookerStudio / Data Studio_Google Ads_Google Business

Responsible for managing the day-to-day digital marketing strategy in order to achieve the business goals and objectives of the Business Units of Clariant (Additives, Catalysts, Functional Minerals, Industrial & Consumer Specialties, Oil and Mining Services, Pigments):_Build, plan and implement the overall digital marketing strategy and promotional/budget plan._Lead the strategic and operational management of all paid digital marketing activities._Responsible for managing SEO activities._Ensure effectiveness content and user experience_Anticipate trends, research competition, investigate benchmarks and provide suggestions for improvement._Build out tracking and reporting tools to monitor and optimize the performance with a view to increasing sales and optimizing ROI, including gatekeeping/qualifying of marketing leads_Develop, implement and manage social media plans to drive awareness, boost visibility and acquire more leads_Identify digital trends and insights and propose new digital solutions_Proven track record of successfully implementing conversion-driven digital marketing campaigns._Manage digital marketing accounts and platforms such as Google Marketing Platform products, SEMrush, Moz, Siteimprove, Hotjar, Hubspot etc.Ownership for Google Marketing Platform_Google Analytics_Google Tag Manager_Google Data Studio_Google Ads_Google BusinessTraining & Development of colleagues globally in Digital Marketing, in order to improve the digital marketing maturity of Clariant's Marketing staff:_Educate & train global marketing communication colleagues _Feed & manage marketing channel Intranet_Feed & manager internal Yammer channel "Digital Marketing Communications"_Collaborate with internal global and regional stakeholders (cross-functional) to deliver consistent brand messaging and experiences._Work with external agencies for campaign management and asset creation._Stay up to date with the latest technology and best practices.

Full ownership and responsibility for digital marketing campaigns, with a focus on high-quality lead generation. _Coordination lead import from various sources incl. website to CRM_Pre-qualification of leads_Close collaboration with marketing and sales colleagues to streamline lead scoring process_Definition of lead scoring, use cases and workflows for marketing automation process

Minimalism. Simplicity. Sustainability: it contains my favorite activities of tidying, decluttering & organizing. Anything related we can tackle together:_Declutter closets and wardrobes_Clearing out basement & attic_Organization of (digital) documents & files, clouds etc. _Support sorting & clearing out process of household after death or inheritance organization

Major Business Innovation & Entrepreneurship, Master of Science in Business AdministrationTopic: Digital Marketing

Co-CEO with Sandra Schaub

_Support clients in all aspects of Online Marketing: Social Media Marketing, Social Media Advertising, SEO & SEA & Display Advertising, Email Marketing, Measure & Optimizing with Google Analytics, Google Optimize, Google Tag Manager & Data Studio, Programmatic Advertising_Fully Google Ads (former Google AdWords) certified with Search Engine, Display Network, Mobile Advertising, Video, Shopping, Mobile Websites & Google Analytics_Active & passive sales activities for new client development_Creation, publication, market and track content for Online Marketing topics (in-house and for third party clients)_Conceptual design, strategic consultancy and development of marketing & content plans _Planning, selling, preparing and lecturing at events, workshops, trainings and public speeches (up to 100 participants)_Evaluation, negotiation, implementation and accompaniment of strategic partners and service providers_Introduction and training of new employees

_Deputy of operational manager of Your Sidekicks AG_Support management in controlling, administration and planning_Responsible of dedicated tasks in controlling, administration and planning of operational business_Strategic development of the company

_Marketing & Content Strategy _Social Media Marketing, Social Media Advertising, SEO & SEA & Display Advertising _Email Marketing, Measure & Optimizing with Google Analytics_Google Ads & Google Analytics certified: Search Engine, Mobile Advertising, Mobile Websites

Training of Professionals in B2B Social Media MarketingCourse: "Marketing mit Social Media"https://www.sko.ch/veranstaltungen/leadertraining/marketing-mit-social-media-20190305https://www.sko.ch/veranstaltungen/leadertraining/marketing-mit-social-media-20191119

Training of Professionals in B2B Facebook MarketingCourse: "Facebook Marketing: Seite erfolgreich vermarkten"https://www.klubschule.ch/Themen/Management-Wirtschaft/Facebook-Marketing

Course "Digital Marketing Management - Google Ads"

Major Course: "Entrepreneurship"Topic: Creativity Techniques, Megatrends, Developing Business IdeasMajor Course: "International Entrepreneurship"Topic: Creativity Techniques, Megatrends, Developing Business Ideas

Talk about "Google Analytics & Google Search Console"

Brown Bag Talks about:_Online Presence of Businesses "Pimp My Online Presence"_B2B Marketing with LinkedIn "LinkedIn B2B Super Power"

_Planned, developed and implemented project initiatives_Managed resources (internal & external) and project budget & identified potential project risks _Communicated major milestones to team, partners and leadership_Created project documentations/presentations and lead/coordinated meetings

_Trainee for Innovation & Applied Research at Swiss Contact Office for European Research, Innovation and Education in Brussels_Reviewed existing social media strategy, fed social media on Facebook, Twitter, LinkedIn & Youtube_Wrote report on existing opportunities for Universities of Applied Sciences (UAS) in Horizon 2020 (see publications)_Represented Swiss research stakeholders in official bodies, meetings and events and supported team in operational tasks, organisation of events, briefings & workshops

_Risk Coordination with remediation of risk issues and implementation / monitoring of clean-ups _Functional responsibility for coordination and know-how of Process & Tools topics within team_HR Responsibilities as supervisor of new joiners, participant in working groups and as pilot user_Promotion to Authorized Officer in March 2012 in recognition of outstanding performance

_Support Desk Head in marketing related issues and organizing of various client occasions_Support Client Advisors in handling of client requests, complaints, organisation of business trips_Responsibility of Risk Management clean-up actions & Deputy to Assistant Team Coordinator_Education graduates from basic commercial training and all-round trainees

_Efficient handling of client requests, complaints and any subsequent investigation_Organisation & Planning of business trips & follow up_Pilot User for new tools and applications

_Retail Banking_Wealth Management International_Art Banking

4 weeks internship during Commercial School (2001-2004)