Nadine Kleger Email & Phone Number

Pratteln, Basel-Country, Ch

Platform Owner Marketing Automation & Email Marketing at Clariant_Successfully led marketing automation and lead management project_Secured buy-in for all business units at Clariant and coordinated CRM integration with internal Group IT_Drove collaboration with agencies and partners to build customer data unification, enable cross-sell/up-sell journeys and advance automation platform. _Prepared segment SPOCs and marketing teams on using platform via tailored hands-on training _Exceeded goals for automation capabilities while maintaining roadmap visibility, budget accountability and stakeholder communications.Website Optimization to improve customer journey and engagement_Redesigning site layout and navigation to add industry context, CTAs, and direct access to relevant content_Adding new features to enhance customer experience_Increase in engagement of 15% (time on site, pages visited) _Increase in customer satisfaction rating by 2%_Established new industry pages with strong growth in views (increase by 24%), engagement rate (increase by 92%)Ownership for Google Marketing Platform_Google Analytics_Google Tag Manager_Google LookerStudio / Data Studio_Google Ads_Google Business

Pratteln, Basel-Country, Ch

Responsible for managing the day-to-day digital marketing strategy in order to achieve the business goals and objectives of the Business Units of Clariant (Additives, Catalysts, Functional Minerals, Industrial & Consumer Specialties, Oil and Mining Services, Pigments):_Build, plan and implement the overall digital marketing strategy and promotional/budget plan._Lead the strategic and operational management of all paid digital marketing activities._Responsible for managing SEO activities._Ensure effectiveness content and user experience_Anticipate trends, research competition, investigate benchmarks and provide suggestions for improvement._Build out tracking and reporting tools to monitor and optimize the performance with a view to increasing sales and optimizing ROI, including gatekeeping/qualifying of marketing leads_Develop, implement and manage social media plans to drive awareness, boost visibility and acquire more leads_Identify digital trends and insights and propose new digital solutions_Proven track record of successfully implementing conversion-driven digital marketing campaigns._Manage digital marketing accounts and platforms such as Google Marketing Platform products, SEMrush, Moz, Siteimprove, Hotjar, Hubspot etc.Ownership for Google Marketing Platform_Google Analytics_Google Tag Manager_Google Data Studio_Google Ads_Google BusinessTraining & Development of colleagues globally in Digital Marketing, in order to improve the digital marketing maturity of Clariant's Marketing staff:_Educate & train global marketing communication colleagues _Feed & manage marketing channel Intranet_Feed & manager internal Yammer channel "Digital Marketing Communications"_Collaborate with internal global and regional stakeholders (cross-functional) to deliver consistent brand messaging and experiences._Work with external agencies for campaign management and asset creation._Stay up to date with the latest technology and best practices.

Pratteln, Basel-Country, Ch

Full ownership and responsibility for digital marketing campaigns, with a focus on high-quality lead generation. _Coordination lead import from various sources incl. website to CRM_Pre-qualification of leads_Close collaboration with marketing and sales colleagues to streamline lead scoring process_Definition of lead scoring, use cases and workflows for marketing automation process

Basel, Basel-Stadt, Ch

Allschwil , Basel Country, Ch

Minimalism. Simplicity. Sustainability: it contains my favorite activities of tidying, decluttering & organizing. Anything related we can tackle together:_Declutter closets and wardrobes_Clearing out basement & attic_Organization of (digital) documents & files, clouds etc. _Support sorting & clearing out process of household after death or inheritance organization

Zürich, Schweiz, Ch

Luzern, Ch

Major Business Innovation & Entrepreneurship, Master of Science in Business AdministrationTopic: Digital Marketing

Basel, Bs, Ch

Basel, Bs, Ch

Co-CEO with Sandra Schaub

Basel, Bs, Ch

_Support clients in all aspects of Online Marketing: Social Media Marketing, Social Media Advertising, SEO & SEA & Display Advertising, Email Marketing, Measure & Optimizing with Google Analytics, Google Optimize, Google Tag Manager & Data Studio, Programmatic Advertising_Fully Google Ads (former Google AdWords) certified with Search Engine, Display Network, Mobile Advertising, Video, Shopping, Mobile Websites & Google Analytics_Active & passive sales activities for new client development_Creation, publication, market and track content for Online Marketing topics (in-house and for third party clients)_Conceptual design, strategic consultancy and development of marketing & content plans _Planning, selling, preparing and lecturing at events, workshops, trainings and public speeches (up to 100 participants)_Evaluation, negotiation, implementation and accompaniment of strategic partners and service providers_Introduction and training of new employees

Basel, Bs, Ch

_Deputy of operational manager of Your Sidekicks AG_Support management in controlling, administration and planning_Responsible of dedicated tasks in controlling, administration and planning of operational business_Strategic development of the company

Basel, Bs, Ch

_Marketing & Content Strategy _Social Media Marketing, Social Media Advertising, SEO & SEA & Display Advertising _Email Marketing, Measure & Optimizing with Google Analytics_Google Ads & Google Analytics certified: Search Engine, Mobile Advertising, Mobile Websites

Zürich, Ch

Training of Professionals in B2B Social Media MarketingCourse: "Marketing mit Social Media"https://www.sko.ch/veranstaltungen/leadertraining/marketing-mit-social-media-20190305https://www.sko.ch/veranstaltungen/leadertraining/marketing-mit-social-media-20191119

Zürich, Zürich, Ch

Training of Professionals in B2B Facebook MarketingCourse: "Facebook Marketing: Seite erfolgreich vermarkten"https://www.klubschule.ch/Themen/Management-Wirtschaft/Facebook-Marketing

Basel, Basel Stadt, Ch

Course "Digital Marketing Management - Google Ads"

Windisch, Ch

Major Course: "Entrepreneurship"Topic: Creativity Techniques, Megatrends, Developing Business IdeasMajor Course: "International Entrepreneurship"Topic: Creativity Techniques, Megatrends, Developing Business Ideas

Zürich, Ch

Talk about "Google Analytics & Google Search Console"

Basel, Ch

Brown Bag Talks about:_Online Presence of Businesses "Pimp My Online Presence"_B2B Marketing with LinkedIn "LinkedIn B2B Super Power"

Basel, Bs, Ch

_Planned, developed and implemented project initiatives_Managed resources (internal & external) and project budget & identified potential project risks _Communicated major milestones to team, partners and leadership_Created project documentations/presentations and lead/coordinated meetings

Brussels, Be

_Trainee for Innovation & Applied Research at Swiss Contact Office for European Research, Innovation and Education in Brussels_Reviewed existing social media strategy, fed social media on Facebook, Twitter, LinkedIn & Youtube_Wrote report on existing opportunities for Universities of Applied Sciences (UAS) in Horizon 2020 (see publications)_Represented Swiss research stakeholders in official bodies, meetings and events and supported team in operational tasks, organisation of events, briefings & workshops

Zurich, Ch

_Risk Coordination with remediation of risk issues and implementation / monitoring of clean-ups _Functional responsibility for coordination and know-how of Process & Tools topics within team_HR Responsibilities as supervisor of new joiners, participant in working groups and as pilot user_Promotion to Authorized Officer in March 2012 in recognition of outstanding performance

Zurich, Ch

_Support Desk Head in marketing related issues and organizing of various client occasions_Support Client Advisors in handling of client requests, complaints, organisation of business trips_Responsibility of Risk Management clean-up actions & Deputy to Assistant Team Coordinator_Education graduates from basic commercial training and all-round trainees

Zurich, Ch

_Efficient handling of client requests, complaints and any subsequent investigation_Organisation & Planning of business trips & follow up_Pilot User for new tools and applications

Zurich, Ch

_Retail Banking_Wealth Management International_Art Banking

Paris, Fr, Fr

4 weeks internship during Commercial School (2001-2004)

Cas, Women Leading Digital

Master'S Degree, Business Information Systems

Nanodegree, Programming For Data Science With Python

Nanodegree, Google Analytics

Nanodegree, Design Sprint

Nanodegree, Digital Marketing

Bachelor'S Degree, Entrepreneurship And Management

Bachelor Of Applied Science (B.A.Sc.), Business Administration And Management

Federal Vocational Baccalaureate, Business/Commerce, General