The Boston Convention Marketing Center is a joint effort of the Massachusetts Convention Center Authority and the Greater Boston Convention & Visitors Bureau to market and sell the Boston Convention & Exhibition Center, the John B. Hynes Veterans Memorial Convention Center, and The Lawn On D.Responsible for overseeing the Signature Boston trade show and events program. Coordinate with the sales team to identify trade show and industry events to attend and manage the team’s participation. Produce impactful events to facilitate face-to-face communications with clients. Collaborate with industry partners and oversee the work of vendors who support trade show and event programs. Marketing and event strategy and execute digital marketing via HubSpot for industry and client events and trade shows. Oversee all marketing and brand strategy for public events at The Lawn On D.

Job responsibilities include overall management of digital marketing assets, including: Launched, managed, and trained team on the HubSpot sales and marketing platforms.Write weekly post for the Signature Boston blog, targeting meeting planners.Management of Signature Boston social media.Writing, design, coding, and deployment of all email marketing assets for Signature Boston.Development of sales collateral, including managing production of various video series (technology and food & beverage).

Job responsibilities include overall management of digital marketing assets, including: Assisted in relaunching SignatureBoston.com, on a brand new platform, by assisting with content and image creation. Assisted in launching a brand new LawnOnD.com within the same Signature Boston web platform.Management of Signature Boston and The Lawn On D social media. Developed strategy for both outlets, including the overall 2016 strategy for social media event promotions at The Lawn On D in conjunction with event partners. Responsible for substantial social media growth for The Lawn On D, including a 30% growth of followers on Facebook in the first two months of taking over management for the account.Write weekly post for the Signature Boston blog, targeting meeting planners.Writing, design, coding, and deployment of all email marketing assets for Signature Boston and The Lawn On D, including press releases, weekly newsletters, automated meeting planner alerts, and more.Development of sales collateral, including the redesign of a presentation library and managing production of video content.

Client Highlights: Payment Card Industry Security Standards Council (PCI SSC), International Technology Law Association (ITechLaw), Digital Analytics Association (DAA), Customer Experience Professionals Association (CXPA)Directed day-to-day marketing activities and project level support in a fast-paced, collaborative, agency environment with a strong focus on event marketing; in addition to general marketing communications, for professional association clients.Manage marketing strategy and execution and deadlines for multiple events (in-person and virtual). Develop event marketing plan strategy.Write, design and execute email promotions. Manage website redesign projects. Execute ongoing web updates. Write, design and update print collateral - web banners, brochures, event guides, signage, flyers - managing from conception to delivery.Collaborate closely with events staff, web team, graphic designers, account managers and external vendors.Serve on the company’s FUN Committee that organizes monthly in-office and offsite events to boost employee morale and engagement.

2012 - 2013: Marketing Manager for INTERPHEX Events + IBTM America2011 - 2012: Marketing Manager for INTERPHEX Events (New York & Puerto Rico)Specialized in trade show marketing for one of the largest events organizers in the world, with audiences ranging from 2,000 to 100,000. Worked across the wider marketing spectrum through focus on email/web marketing, onsite and pre-show special events, public relations, print (signage, printed marketing collateral, brochures, advertisements, postcards, logos, etc), social media (managing and analytics), and media partnerships.Marketing Manager for team who grew attendance of INTERPHEX in New York in 2013 by over 20%.Special focus on social media and marketing department resident social media "expert". Writer of the corporate social media best practices e-newsletter, the "aggREgator", distributed on a bi-weekly basis since July 2010 to Reed Exhibitions North America.Extensive experience in public relations, including two years of managing New York Comic Con's press registration. Additional experience in writing press releases and managing a public relations campaign, with and without an agency.Supervised small team of Marketing Associates. Coordinated workload and distribution amongst team members. Assisted and mentored Associates on project work and career progression. Reviewed and approved projects in conjunction with Marketing Directors.

While a Marketing Associate, I worked on several shows at the same time; rotating once a year to a new portfolio of events. I gained experience in a wide range of industries through these various events, including: International Vision Expo (eye-care & eyewear), ReedPOP (New York Comic Con, Chicago Comic & Entertainment Expo, Star Wars Celebration, New York Anime Festival), BookExpo America, JCK Events (jewelry), Global Gaming (casinos), EMS Today (paramedic education), ISC Events (security), Contemporary Forums (medical continuing education), International Pharmaceutical Expo (INTERPHEX) Events, and IBTM America (Americas Meetings & Events Exhibition).

Produced all-color, 224 page college yearbook;Worked with yearbook printing professionals and photographers for senior portraits;Recruited and retained entirely new staff;Received $6,000 student-leader stipend; Attended: Associated Collegiate Press National Conference: 2007, 2008

Intern for internal employee training & development department for 3,000+ people at banking software corporate headquarters.