• Led a talented team at Zabr Solutions to redefine the digital landscape through innovative social media marketing, graphic design, and web development.• Transformed ideas into impactful visual experiences, crafting compelling brand stories and developing visually stunning e-commerce platforms.• Set industry standards and consistently delivered excellence, exceeding expectations in elevating brands and pushing the boundaries of digital creativity.

• Spearheaded the development and maintenance of a visually stunning online store for 𝗔𝗠𝗘𝗟𝗟𝗘® Aesthetics, ensuring a seamless user experience.• Collaborated closely with the CEO and team to create immersive video content that effectively showcased the brand's products.• Contributed to making 𝗔𝗠𝗘𝗟𝗟𝗘® a household name in the beauty industry through innovative digital strategies.

As the co-founder of 𝙄𝙢𝙖𝙣 & 𝙉𝙖𝙙𝙞𝙧, I bring storytelling to life. With expertise in video editing, I've spent years crafting narratives that go beyond the ordinary, turning moments into cinematic masterpieces. From capturing the intimate emotions of weddings to collaborating with global entities like the EU and USAID, every project is a canvas where creativity knows no bounds.My journey extends to the glamorous world of fashion, where I've played a pivotal role in creating captivating fashion films for Pakistan Fashion Week. Additionally, I've delved into the heart of Pakistan's music scene, covering prestigious events like the Lahore Music Meet, unraveling the soulful beats that define our cultural landscape.

As MeiKong's Social Media Manager, I combined creativity with strategic thinking to build a digital community around the culinary experience. • Crafted compelling visuals highlighting culinary expertise.• Utilized data-driven insights for continuous improvement.• Expanded MeiKong's community reach through collaborations.

Collaborated closely with Ali Tahir during the launch and growth phases of his company, 𝙃𝙖𝙡𝙤 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚𝙨. As the primary Video Editor during the initial stages of the company, I played a significant role in shaping the visual identity of the brand and contributing to its success.𝘒𝘦𝘺 𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯𝘴:𝙇𝙤𝙜𝙤 𝘿𝙚𝙨𝙞𝙜𝙣: Crafted the distinctive logo for Halo Creatives, serving as a visual representation of the brand's identity and values.𝙑𝙞𝙙𝙚𝙤 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣: Produced engaging videos tailored for social media platforms such as Instagram Reels, TikTok, and YouTube, utilizing a popular style inspired by Alex Hormozi. These videos not only showcased creativity but also ensured a broader reach for clients.𝘼𝙄 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣: Pioneered the use of AI in video creation, exploring innovative ways to enhance content and streamline production processes. Leveraged AI for intelligent subtitles and titles, providing a dynamic and accessible viewing experience.𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣: Developed video content with a focus on strategic communication, ensuring that titles and subtitles effectively conveyed key messages. This approach contributed to increased viewer engagement and comprehension.My time at 𝙃𝙖𝙡𝙤 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚𝙨 was not just about creating visually stunning content but also embracing cutting-edge technologies like AI to stay ahead in the ever-evolving digital landscape. This experience significantly broadened my skill set and instilled a passion for leveraging technology to enhance creative output.

I had the privilege of collaborating with my friend Hammad during the exciting launch phase of his own venture, 𝙊𝙣𝙚-𝙊𝙛𝙛 𝙎𝙩𝙪𝙙𝙞𝙤𝙨. Serving as the dedicated Graphic Designer, I played a pivotal role in establishing the brand identity and visual appeal of the company.Key achievements include:𝙇𝙤𝙜𝙤 𝘿𝙚𝙨𝙞𝙜𝙣: Created the distinctive logo of One-Off Studios that became the visual cornerstone of the brand. Went on to create a multitude of new logos for One-Off's clients too. 𝙂𝙧𝙖𝙥𝙝𝙞𝙘 𝘿𝙚𝙨𝙞𝙜𝙣: Translated client visions into compelling visuals, crafting illustrations for their ecommerce businesses.𝙑𝙞𝙙𝙚𝙤 𝙀𝙙𝙞𝙩𝙞𝙣𝙜: Proficiently edited videos, enhancing the multimedia dimension of One-Off Studios.Working at 𝙊𝙣𝙚-𝙊𝙛𝙛 𝙎𝙩𝙪𝙙𝙞𝙤𝙨 was an enriching experience that allowed me to contribute my design expertise to a budding enterprise. It was not just about creating visuals; it was about crafting a visual language that resonated with the essence of each client's brand. I am proud to have been part of the formative stages of 𝙊𝙣𝙚-𝙊𝙛𝙛 𝙎𝙩𝙪𝙙𝙞𝙤𝙨, and the lessons learned and skills honed during this journey continue to shape my approach to design.

This was an exceptional journey of discovering how good at Social Media Management I could be, to really want to actually connect with the countless people visiting one of the best restaurants in the city of Bahawalpur. It was Sir Nauman ul Haque's dynamism and enthusiasm that propelled me to ensure I did my best work. I worked as the official photographer of Akcent's concert, and the brilliant Cholistan Jeep Rally, and many many other events that we were a part of.

My first ever job in Pakistan as a full-time photographer, I worked with a tiny company in Islamabad but I got to experience such a substantial shift in what I was used to doing. From teaching little students from Westminster School photography and everything that it's about, to taking pictures of the extreme sports at Jinnah Stadium; it was definitely was worth it all.